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All ADM Blog Posts Tagged 'Per' (5)

Google Adword's New Policy on Management Fees

Our Paid Search team just forwarded this article to me this morning:

https://support.google.com/adwordspolicy/answer/6086450?utm_source=partners&utm_medium=email&utm_campaign=policy2.0

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.

The…

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Added by Carl Maeda on October 15, 2014 at 10:50am — No Comments

Wasting Money on Pay-Per-Click (PPC)

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

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Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments

After the Super Bowl Commercial for Automotive Digital Marketing

A video we did that takes on the acronyms/abbreviations of the Auto Industry and Digital.  Enjoy!    

 

Good Selling,

Jim Flint, President and Founder Local Search Group

 …

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Added by Jim Flint on February 5, 2014 at 7:07am — 1 Comment

The Power of a Name

Should you own your name in Paid Search?



The short answer is Yes.



I’ve heard both sides of the argument, but recently released research makes the topic relevant again.



http://searchengineland.com/value-of-top-google-ranking-42904



The study showed that the top Google ranking gets nearly twice the… Continue

Added by Jim Flint on June 8, 2010 at 8:00pm — 4 Comments

Eyeing Cost Per Click Prices as Search Volume Keeps Growing

SEM is chewing on other media budgets. Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs,… Continue

Added by Ralph Paglia on April 9, 2008 at 12:00pm — No Comments

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