Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments
Our Paid Search team just forwarded this article to me this morning:
It outlines Google's new third-party policy that starts in November 2014. This is a big win for dealers and I'm really glad to see this.
Added by Carl Maeda on October 15, 2014 at 10:50am — No Comments
Nobody likes to waste money.
So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land? Most vendors just look for an existing page on the site to send the customer to. Or worse, send the customer to the homepage. Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…Continue
Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments
A video we did that takes on the acronyms/abbreviations of the Auto Industry and Digital. Enjoy!
Jim Flint, President and Founder Local Search Group
Should you own your name in Paid Search?
The short answer is Yes.
I’ve heard both sides of the argument, but recently released research makes the topic relevant again.
Added by Ralph Paglia on April 9, 2008 at 12:00pm — No Comments