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|by Doug Antkowiak, SEO Specialist|
Google might tell you there is a new predator at the top of the web food chain.…
There are those who were hurt by the recent Penguin 2.0 update by Google. If your rankings fell in the last month, there’s probably a black and white flightless bird reason for the drop. Thankfully, there are things that you can do to make things better.
Even if you weren’t affected by the change, you should still take note. There are nuances and…Continue
There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the upcoming Penguin 2.0 algorithm update. Some start to panic as they’ve seen these algorithm updates force companies to make major changes. In some cases, companies have had to close down because adjusting was just too much to bare. The other perspective is that these changes…Continue
Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here,…Continue
Added by Joe Schwartz on January 17, 2013 at 4:30pm — No Comments
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.
It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team. One of the attendees asked Matt about the Penguin update and what it meant going forward. I’m paraphrasing Matt here, but he said that webmasters should expect Penguin updates to continue and to be "jarring" for a…Continue
Added by Ali Amirrezvani on August 23, 2012 at 7:24am — No Comments
Written by Danny Sullivan
EDITOR'S NOTE: Many thanks to Joe Olesh for…Continue