Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Pay' (4)

Wasting Money on Pay-Per-Click (PPC)

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

Continue

Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments

After the Super Bowl Commercial for Automotive Digital Marketing

A video we did that takes on the acronyms/abbreviations of the Auto Industry and Digital.  Enjoy!    

 

Good Selling,

Jim Flint, President and Founder Local Search Group

 …

Continue

Added by Jim Flint on February 5, 2014 at 7:07am — 1 Comment

From the NCM Institute: The Sales Process in BHPH is Underwriting Written by: Gene Daughtry

Written by: Gene Daughtry

In BHPH, like any other automobile dealer, you’ll start the sales process out with a meet and greet. From there you should go in a different direction from other retail outlets. If you have been on a franchise dealer sales floor I am sure you or your sales staffs have joked about wanting a screening machine that they could walk a customer through for an instant credit reading. Since that doesn’t exist, your sales process is probably similar to: 1. “up” your…

Continue

Added by Garry House on May 2, 2013 at 7:30am — No Comments

The Power of a Name

Should you own your name in Paid Search?



The short answer is Yes.



I’ve heard both sides of the argument, but recently released research makes the topic relevant again.



http://searchengineland.com/value-of-top-google-ranking-42904



The study showed that the top Google ranking gets nearly twice the… Continue

Added by Jim Flint on June 8, 2010 at 8:00pm — 4 Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service