Patrick Kelly's Blog Posts Tagged 'Patrick' (12)

Logging ups has never been more critical to dealership success. I mean every up, not just those moved some distance along the road to the sale before they walk or buy.

Only ups from whom the dealership obtains name, rank and serial number have currency. Only ups the dealership can contact again are of value to the business.

Every…

Men and women who consistently put big numbers on the sales board are farmers.

No, they don’t grow organic vegetables, but they do know the value of the law of the harvest.

This law says that what you sow you reap.…

Here’s a challenge: Change how you sell, practice the new approach I outline here for 90 days, and if you aren’t selling more cars and making more money, give me call.

This is what I want…

Jim Phelps, the Mission Impossible Force agent, always received secret orders on a tape recording, which self-destructed seconds after play. 

If only we could receive directions for our own life mission by listening to pre-recorded messages.…

Pity the individual who buys a vehicle from you today. If your dealership is like most, you’ll do your best to…

How’s your automotive sales career going? Making the money you want? 

I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…

Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.

However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics – those foundational socialization steps known as the road to the…

My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I could feel their disappointment.

They loved this…

There’s an elephant in the room. This particular elephant is eating your sales career lunch!

You know about the elephant, that “topic” nobody seems to want to recognize and talk about.…

Do you remember your last Miracle Up, the up whose deal paid your mortgage that month?

You know, the up who paid MSRP, plopped down a substantial down payment and had an 800 Beacon score.

 …

It’s tough to make a good living selling cars these days.

Really?

Is that what the math says…is that reality or just a lazy way to shift responsibility…

If you doubt the validity of the saying “misery loves company,” look no further than a typical dealership huddle.

You know, the group of sales associates standing together commiserating about life. They take turns sharing frustrations about the weather, their spouses, the dealership…