Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.
In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership… Continue
Added by Brian Pasch on January 14, 2016 at 6:30am —
With all the noise about making the Industries more transparent you would think that the vendors that supply the those Industries and say they their purpose is to provide consumers more transparency would reciprocate and be transparent with their client base before launching their new strategies.
When launching new programs that… Continue
Added by Bill Cosgrove on May 3, 2013 at 7:04am —
A topic I have been speaking about recently is how to interact with your customer base. From marketing your reviews on site, to creating a well thought out "wall of Fame" showing your community interaction, awards, videos etc. I also emphasized the need to interact with your Social Media followers.
I this week's Automotive news, an article by Lindsay Chappell speaks… Continue
Added by Glenn Pasch on July 12, 2012 at 7:20am —
I was struck by the simplicity of a sign in a hospital cafeteria the other day that said,
“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.
The climate has shifted over the past two years where businesses are recognizing the importance of … Continue
Added by Glenn Pasch on June 23, 2012 at 4:34pm —
I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside.
"Warning: Ratings Count for Shoppers". Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.
Well before I get to what the article said, I… Continue
Added by Glenn Pasch on June 20, 2012 at 4:31am —
So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"
No I do not. I mean are you planning for the cars you are selling only 9 weeks from now?
Dealers are so focused on the 30 day cycle that they forget… Continue
Added by Glenn Pasch on April 25, 2012 at 10:30am —
I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.
Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line, (please enter your account #) that when we actually get someone it makes us feel… Continue
Added by Glenn Pasch on March 27, 2012 at 5:30pm —
Reviews are creeping up everywhere
I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding pass.
Here were their suggestions for restaurants, nightlife and things to do. I am not… Continue
Added by Glenn Pasch on January 31, 2012 at 8:05am —
As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.
I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their… Continue
Added by Glenn Pasch on January 13, 2012 at 4:16am —
Last month I had the good fortune to attend 2 major digital automotive events, Digital Dealer 11 and PCG Pitstop. I guess I can consider myself somewhat a veteran of the show circuit seeing that I have attended half a dozen events in the past year alone so I thought I’d drop a few observations on both shows now that the dust has settled.
Digital Dealer 11 – Las Vegas – Oct 5th to 7th, 2011
I always look forward to this conference as I have… Continue
Added by Brent Wees on November 1, 2011 at 8:07am —
Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education.
What Jared and his team accomplished was to set the bar very high for other conferences to come in the automotive space. He not only got great educators and speakers from the industry, he reached out and got speakers who… Continue
Added by Glenn Pasch on October 15, 2011 at 4:29am —
About a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a business type their company name into search and then count the number of listings they controlled. The result, through the PODscore formula, gave you a very simple numerical value of how well they dominated page one in… Continue
Added by Glenn Pasch on October 3, 2011 at 6:07pm —
I just held a follow up webinar to my workshop at the Automotive Marketing Boot Camp on Reputation Management
. I waited for a few weeks to see what dealers who attended would implement and how their progress was going. I wanted to share results from three people because it covers a lot of situations you may run into.…
Added by Glenn Pasch on June 25, 2011 at 3:00am —
I was sitting up the other night flipping the channels and just was amazed at the amount of infomercials I have seen on how we can change quickly or how we can revolutionize our life with a certain product, I just laugh and then it made me mad.
Now I have been one of those people who are fascinated by these claims, but I have also been in the coaching and training field for over 20 years and been in a position of managing others for close to 30. (No my photo is…
Added by Glenn Pasch on June 7, 2011 at 4:21am —
In this very competitive marketplace a successful business needs not only a great company vision but great managers to see it through.
Examine any successful dealership’s business module and you will find a great manager there turning each goal into reality. A great manager understands how to take hold of a company’s vision and translate it into processes and procedures that will accelerate their staff to the top.
How these managers…
Added by Glenn Pasch on May 5, 2011 at 6:12pm —
In the third post of the series on Online Reputation:
If I said to you that by the end of the year I would like to see over 200 people posting reviews, and right now you have 20, you are looking at me as if I have 2 heads.
Before you run screaming or… Continue
Added by Glenn Pasch on March 1, 2011 at 4:14pm —
Ok it’s end of January, many of us continue to dig out of snow and when we put the shovel down for a moment, we wonder how quickly time flew by and I have not really kept up with my goals for the new year.… Continue
Added by Glenn Pasch on January 27, 2011 at 9:26pm —
As we approach this time of year, many of us tend to get our pads and paper out to create those dreaded lists. Food for holidays lists, Gifts for family, gifts for co-workers and the biggest list for most people, the New Year’s resolution list. What many individuals or businesses will labor over are the 10 things that they would like to change this next year.
I applaud… Continue
Added by Glenn Pasch on December 18, 2010 at 4:53am —
My last post discussed how your reputation online, begins onsite. I mentioned that I would discuss things that your could focus on that would immediately impact your customer’s experience.
Here is one of the most overlooked employees in most businesses today.
There are many…
Added by Glenn Pasch on October 4, 2010 at 7:40pm —
So here’s my story. I was working in a used car store perfectly happy being a start to finish one man internet dept. Through circumstances I ended up taking over the “Internet Dept.” for the entire
organization, Papa's Dodge Chrysler Jeep. We are under staffed under budgeted and the expectations are very
high. I know that sounds very familiar to you readers.…
Added by Aj Maida on September 30, 2010 at 1:30pm —