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All ADM Blog Posts Tagged 'Paid' (10)


Agency
The 3 Most Important Components of Your SEM Strategy

For all of its complexities, the core of a successful paid search campaign is simple:

  • Create the right ad.…

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Added by Dane Saville on September 19, 2018 at 6:02am — No Comments


Influencer
Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…

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Added by Robert Monson on May 27, 2015 at 8:48am — No Comments


Influencer
The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.

This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about…

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Added by Carl Maeda on October 17, 2014 at 5:47pm — 5 Comments


Influencer
"In A Crowded Marketplace, Fitting In Is Failing..."

..."In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin



Wise words from one of the greatest marketing minds of our time. Today SEM plays a…

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Added by Britt Hoffmann on November 19, 2013 at 9:05am — No Comments

Tips for Auto Dealerships Using Facebook Paid Ads

Facebook has been working hard to come up with a reliant, profitable revenue stream for a while now, and part of that effort is their Paid Ad program.  For dealerships that use them well, paid ads on Facebook can be a great addition to your dealership’s online marketing program.  Here are some…

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Added by Ali Amirrezvani on November 15, 2012 at 1:00pm — No Comments

Paid Social Media Content Placements; Are They Worth It?

How Valuable Are Social Media Sponsorships?

Blog posts and videos have the highest value for marketers…

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Added by Ralph Paglia on August 29, 2011 at 12:30am — No Comments

Traffic School - Make Your Website into an Online Knowledge Hub

A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.

How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…

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Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments


Dealer
Online Advertising - Beyond the Browser...

When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…

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Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments

Using Inventory Deep Links As Digital Advertising and Paid SEM Landing Pages

With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL's used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store's primary web site can be found at www.CourtesySanDiego.com and they have a separate Corvette micro site at… Continue

Added by Ralph Paglia on March 3, 2008 at 5:00pm — 1 Comment

How to Use Keyword Matching Options to Optimize Paid Search Ads

You can waste a lot of money -- or fail to earn your share -- if you haven't learned to use the keyword matching features available for Pay Per Click (PPC) ads on Google AdWords, MSN AdCenter, or Yahoo! Search Marketing. When you set up keywords to bid on, you need to select the appropriate kind of keyword matching -- or you'll be assigned the default Broad Match, which could cost you dearly.



With Paid Search you're trying to get the highest number of sales conversions at a cost that… Continue

Added by Ralph Paglia on February 27, 2008 at 10:13am — No Comments

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