Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For all of its complexities, the core of a successful paid search campaign is simple:
Added by Dane Saville on September 19, 2018 at 6:02am — No Comments
Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by…Continue
Added by Robert Monson on May 27, 2015 at 8:48am — No Comments
Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see. This mistake is, by far, the most common and sometimes, it drives me insane thinking about it. Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.
This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars. So what am I talking about? I’m talking about…Continue
Wise words from one of the greatest marketing minds of our time. Today SEM plays a…
Added by Britt Hoffmann on November 19, 2013 at 9:05am — No Comments
Facebook has been working hard to come up with a reliant, profitable revenue stream for a while now, and part of that effort is their Paid Ad program. For dealerships that use them well, paid ads on Facebook can be a great addition to your dealership’s online marketing program. Here are some…Continue
Added by Ali Amirrezvani on November 15, 2012 at 1:00pm — No Comments
Added by Ralph Paglia on August 29, 2011 at 12:30am — No Comments
A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.
How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…Continue
Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments
When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…Continue
Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments
Added by Ralph Paglia on February 27, 2008 at 10:13am — No Comments