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All ADM Blog Posts Tagged 'Pages' (17)

Wasting Money on Pay-Per-Click (PPC)

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

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Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments

TAG- you're it! Keeping it REAL on Facebook

On February 24, 2014 Facebook added a new wrinkle to the process of one Page tagging another Page. Previously, such tags would only appear in the newsfeeds of those who were fans of the tagging page. But with the…

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Added by Arlene Peña on March 12, 2014 at 4:30pm — 4 Comments

5 Tips for Dealership Facebook Pages

There is no way around it, you need a Facebook page.  Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. 

After all, there is a tremendous difference between having a…

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Added by David Farmer on November 27, 2013 at 4:30am — 12 Comments

Using Facebook Ads for Others Makes Your Page More Powerful

Bonsai Tree

There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the page that you’re advertising, you can maintain a high quality score and keep your ads working well. On Facebook, there is a much tougher audience than the Google algorithm that you have to win…

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Added by J.D. Rucker on June 6, 2013 at 6:00am — No Comments

What do Abandoned Facebook Pages Say About Your Business?

Ghost Towns

In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time or money into them.

They just weren't seeing a return on investment…

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Added by Louie Baur on May 25, 2013 at 9:30am — No Comments

5 ways to post to Facebook that keep it fresh (and 5 tools to avoid)

Buffer

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.

Busy people who have their…

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Added by J.D. Rucker on January 22, 2013 at 4:00pm — 1 Comment

Kill Dormant Facebook Pages. They Can Harm Your Reputation.

It isn't uncommon for a page to be created on Facebook, only to be abandoned. Many dealers started off with multiple pages and then consolidated to one. Others had an internet manager who has since left the dealership and they didn't even know there was an additional…

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Added by J.D. Rucker on November 19, 2012 at 10:00pm — No Comments

Interaction OFF of Your Facebook Page is as Important as what Happens on it

Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…

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Added by J.D. Rucker on October 16, 2012 at 6:00pm — 2 Comments

Wall Clutter and Pushy Sales Efforts Discourage Customers from Liking Dealer Facebook Pages

Excessive Frequency of Posts, Fear of Unwanted Contact by Sales People Discourage Car Dealership Likes On Facebook

Social…

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Added by Ralph Paglia on October 7, 2012 at 9:30am — No Comments

Google Plus Local Page Photo Guidelines

Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could…

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Added by Timothy Martell on August 9, 2012 at 5:40am — No Comments

Facebook has Changed how Dealership Brand Pages are Displayed.

Automotive Dealers checking their Facebook pages today may have noticed that Facebook has launched timeline for brand pages.



Dealers have until March 30th to update their…

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Added by Brent Albrecht on March 1, 2012 at 7:30am — 2 Comments

Why you don’t need a website provider

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank…

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Added by Larry Bruce on November 6, 2011 at 2:36pm — 5 Comments

Google+ Brand Pages Coming in Two Weeks

Google+ Brand Pages Coming in Two Weeks

Ford, MTV and Mashable Likely Among First Allowed to Create Company Pages

Soon after the launch of Google+ came the inevitable next question: When can brands set up…
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Added by Ralph Paglia on July 10, 2011 at 6:41pm — No Comments

Trends in the Online Automotive Market Offer Yellow Pages Growth Opportunities

Looking for a new car used to mean spending the day hitting dealership row, encountering one dealer after another. Those days are vanishing. Nearly 90 percent of today’s car buyers hit the Internet first, and dealers encounter prospective buyers who are already well informed. As such, car buyers are savvy and more aggressive, often helping put them in the driver’s seat in more ways than one. Highly consumer-centric automotive portals are to thank for this metamorphosis.



These… Continue

Added by Meg on December 30, 2008 at 5:29pm — No Comments

Dealers Should Find Digital Advertising Suppliers that Use API Integration with DoubleClick to Mashup Ads and Landing Pages

Does Your Digital Advertising Supplier Use APIs to Mashup Ads with their Landing Pages?

This article is a Ralph Paglia edited version of a blog post written by Jonathan… Continue

Added by Ralph Paglia on November 14, 2008 at 5:00pm — No Comments

Using Inventory Deep Links As Digital Advertising and Paid SEM Landing Pages

With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL's used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store's primary web site can be found at www.CourtesySanDiego.com and they have a separate Corvette micro site at… Continue

Added by Ralph Paglia on March 3, 2008 at 5:00pm — 1 Comment

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