Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Nobody likes to waste money.
So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land? Most vendors just look for an existing page on the site to send the customer to. Or worse, send the customer to the homepage. Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…Continue
Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments
On February 24, 2014 Facebook added a new wrinkle to the process of one Page tagging another Page. Previously, such tags would only appear in the newsfeeds of those who were fans of the tagging page. But with the…Continue
After all, there is a tremendous difference between having a…Continue
There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the page that you’re advertising, you can maintain a high quality score and keep your ads working well. On Facebook, there is a much tougher audience than the Google algorithm that you have to win…Continue
Added by J.D. Rucker on June 6, 2013 at 6:00am — No Comments
In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time or money into them.
They just weren't seeing a return on investment…Continue
Added by Louie Baur on May 25, 2013 at 9:30am — No Comments
Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.
Busy people who have their…Continue
It isn't uncommon for a page to be created on Facebook, only to be abandoned. Many dealers started off with multiple pages and then consolidated to one. Others had an internet manager who has since left the dealership and they didn't even know there was an additional…Continue
Added by J.D. Rucker on November 19, 2012 at 10:00pm — No Comments
Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…Continue
Added by Ralph Paglia on October 7, 2012 at 9:30am — No Comments
Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could…Continue
Added by Timothy Martell on August 9, 2012 at 5:40am — No Comments
Dealers have until March 30th to update their…Continue
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank…Continue
Added by Ralph Paglia on July 10, 2011 at 6:41pm — No Comments
Added by Meg on December 30, 2008 at 5:29pm — No Comments
Added by Ralph Paglia on November 14, 2008 at 5:00pm — No Comments