Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.
Added by sara callahan on May 17, 2018 at 6:30am — No Comments
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities.
Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust…
Added by sara callahan on April 30, 2018 at 6:30am — No Comments
A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the…Continue
Added by sara callahan on March 2, 2018 at 6:30am — No Comments
Content Marketing has become an Automotive Buzzword Recently
With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!
The classic definition…Continue
Added by sara callahan on February 16, 2018 at 7:00am — No Comments
Added by sara callahan on January 24, 2018 at 6:46am — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…Continue
Added by sara callahan on January 10, 2018 at 6:30am — No Comments
It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live person for help. Customer service inquiries are responded to…Continue
Added by sara callahan on March 17, 2016 at 6:00am — No Comments
One of the big problems that a lot of my clients have when they are just starting out…Continue
Added by Jon Floyd on May 1, 2015 at 7:30am — No Comments
I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.
In case you aren’t familiar with what happened, a customer called into their…Continue
Are you a Pinball Grand Master?
Then test your skills at this year’s Australian Automobile Dealers Association National Dealer Convention (AADA) Convention and you could win over AUD2,000 worth of digital advertising for your company.
Added by charles bayer on September 3, 2013 at 8:30pm — No Comments
Here’s your chance to promote your product to the hundreds of auto industry executives who will attend this year’s AADA Convention at the Surfers Paradise Marriot Resort & Spa on the Gold Coast, Queensland 11 –…Continue
Added by charles bayer on August 22, 2013 at 4:30pm — No Comments
If you were hanging out in pinball parlours in the late 60’s The Who’s Pinball Wizard will be embedded in your brain. And for three days at the Australian Automobile Dealers Association Convention (AADA) we’re giving you the opportunity to relive those arcade days and win up to $1,000 worth of FREE online advertising for your dealership or company.
From Wednesday 11 to Friday 13 September at booth number 11, Salefest will be holding daily…Continue
Added by charles bayer on July 30, 2013 at 4:13pm — No Comments
A broad range of International Exhibitor Packages tailored to…Continue
Added by charles bayer on July 24, 2013 at 4:00pm — No Comments
A digital campaign strategy created by Salefest for an eastern suburbs Nissan dealer exceeded the industry average by 884%!
The June only campaign comprised three key drivers: Salestream – the agency’s happening new digital product, banner ads on…Continue
Added by charles bayer on July 17, 2013 at 5:00pm — No Comments
The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.
Added by charles bayer on June 24, 2013 at 4:00pm — No Comments
Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.
From their dealer guidelines:
“Volkswagen Corporate Design is not a question of…Continue
Added by charles bayer on June 19, 2013 at 4:00pm — No Comments
What’s the first thing you do when you get off a plane...or just after you’ve woken up in the morning...or in a restaurant while waiting for your partner to arrive?…Continue
Added by charles bayer on March 18, 2013 at 9:00pm — No Comments
News travels fast and you may have heard that Toyota Motor Corporation Australia Limited (Toyota) yesterday gave a court enforceable undertaking to the ACCC in relation to allegations that it…Continue
Added by charles bayer on February 14, 2013 at 1:50pm — No Comments
Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…Continue