Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that…Continue
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments
You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:
Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…Continue
Added by Britt Hoffmann on January 13, 2014 at 10:11am — No Comments
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…Continue
Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?
Actually, they're no longer necessary. In fact, they're a hindrance.…Continue
Added by J.D. Rucker on December 12, 2013 at 4:30am — No Comments
Added by Britt Hoffmann on November 19, 2013 at 9:05am — No Comments
Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, find a realtor and get an oil change and everything in-between. Search uses an algorithm that leverages a person’s social connections with brands and businesses to source results.
As well as answering a user’s query, Graph Search offers third-party recommendations from trusted sources (the user’s Facebook friends).
Added by Lenny Gomez on July 8, 2013 at 1:22pm — No Comments
If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which. By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms.
Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…Continue
Added by Camille Forte on July 2, 2013 at 7:57am — No Comments
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.
SEO and PPC are very different…Continue
Added by J.D. Rucker on April 9, 2013 at 8:09am — No Comments
Paid media or bought media is when a dealership pays to leverage a channel.
Added by David Johnson on February 15, 2013 at 8:30am — No Comments
Added by Joe Schwartz on February 7, 2013 at 7:00am — No Comments
You've probably seen it, it's been passed around many times over the past few months, since it was released November of last year, just a little over 2 months ago. I'm talking about the Mobile Path to Purchase that Neilson put together, the very same study where they found that 36% of mobile…Continue
Added by David Johnson on January 24, 2013 at 11:00am — No Comments
"Online Advertising Trends - October through December 2012"…Continue
Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On the surface, this makes perfect sense. Why would you pay to rank for the one term you’re pretty much guaranteed results for? If your company name is fairly unique, you are going to be on the first page for a search of it, right?…Continue
Added by Timothy Martell on November 28, 2012 at 8:30am — No Comments
Added by David Johnson on October 18, 2012 at 4:30pm — No Comments
Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…
Added by Constance Shook on September 18, 2012 at 8:30am — No Comments
Demand generation is both the art and science of creating demand or an interest in doing business with your dealership. Some people will look at demand generation as being the same thing as lead generation, and while they are tied to each other, demand generation…Continue
Added by David Johnson on July 24, 2012 at 1:21pm — No Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments