ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Added by Britt Hoffmann on November 19, 2013 at 10:05am — No Comments
Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, find a realtor and get an oil change and everything in-between. Search uses an algorithm that leverages a person’s social connections with brands and businesses to source results.
As well as answering a user’s query, Graph Search offers third-party recommendations from trusted sources (the user’s Facebook friends).
Added by Lenny Gomez on July 8, 2013 at 1:22pm — No Comments
If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which. By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms.
Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…Continue
Added by Camille Forte on July 2, 2013 at 7:57am — No Comments
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.
SEO and PPC are very different…Continue
Added by J.D. Rucker on April 9, 2013 at 8:09am — No Comments
Paid media or bought media is when a dealership pays to leverage a channel.
Added by David Johnson on February 15, 2013 at 9:30am — No Comments
Added by Joe Schwartz on February 7, 2013 at 8:00am — No Comments
You've probably seen it, it's been passed around many times over the past few months, since it was released November of last year, just a little over 2 months ago. I'm talking about the Mobile Path to Purchase that Neilson put together, the very same study where they found that 36% of mobile…Continue
Added by David Johnson on January 24, 2013 at 12:00pm — No Comments
"Online Advertising Trends - October through December 2012"…Continue
Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On the surface, this makes perfect sense. Why would you pay to rank for the one term you’re pretty much guaranteed results for? If your company name is fairly unique, you are going to be on the first page for a search of it, right?…Continue
Added by Timothy Martell on November 28, 2012 at 9:30am — No Comments
Added by David Johnson on October 18, 2012 at 4:30pm — No Comments
Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…
Added by Constance Shook on September 18, 2012 at 8:30am — No Comments
Demand generation is both the art and science of creating demand or an interest in doing business with your dealership. Some people will look at demand generation as being the same thing as lead generation, and while they are tied to each other, demand generation…Continue
Added by David Johnson on July 24, 2012 at 1:21pm — No Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.Continue
Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…Continue
Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…Continue
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 10:24pm — No Comments
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience &…Continue
Added by Larry Bruce on January 4, 2012 at 4:19am — No Comments