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John Wingle's Blog Posts Tagged 'POS' (2)

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an exaggeration, but you get my point.

 

Here’s the…

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Added by John Wingle on July 11, 2018 at 6:56am — No Comments

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process.

And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…

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Added by John Wingle on June 22, 2018 at 6:30am — No Comments

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