Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…Continue
Added by John Wingle on July 11, 2018 at 6:56am — No Comments
These days, customer experience is a vital part of the car buying process.
And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…
Added by John Wingle on June 22, 2018 at 6:30am — No Comments
When you run a successful, established business, you may adopt the mentality of not wanting to fix things that are not broken. This adage does hold a touch of wisdom, but it can also hold you back from achieving true greatness. Innovation and changes are what help businesses advance and become more competitive…Continue
Added by Brooke Chaplan on December 28, 2017 at 3:00pm — No Comments