Automotive Digital Marketing

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All ADM Blog Posts Tagged 'PLG' (31)

Is Digital Retailing Really a Good Thing for Dealers?

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…

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Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments

Rewards Programs Mean More than Just Rewards

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them.

 

The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other…

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Added by Mike Gorun on March 20, 2018 at 6:30am — No Comments

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.

 

As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and…

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Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments

Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing…

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Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments

Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand…

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Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments

Don’t Forget Mr. & Mrs. Cellophane!

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition.

For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via…

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Added by Mike Gorun on February 20, 2018 at 6:30am — No Comments

Winning Customer Loyalty Through Convenience

Customer loyalty is increasingly difficult to earn. Co…

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Added by Mike Gorun on February 13, 2018 at 6:00am — No Comments

Creating Brand Advocates Is Not as Hard as You Think

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have…

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Added by Mike Gorun on February 6, 2018 at 6:30am — No Comments

Don’t Eat Tomato Soup with Chopsticks

As a dealership, there are many ways you…

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Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal…

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Added by Mike Gorun on January 16, 2018 at 6:59am — No Comments

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally crammed with reports, RDRs, OEM…

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Added by Mike Gorun on January 9, 2018 at 6:00am — No Comments

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, Im completely violating the first rule of the fight club. 

However, my guess is…

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Added by Mike Gorun on December 4, 2017 at 7:30am — No Comments

Sometimes It’s the Small Things that Matter Most

In building customer loyalty…

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Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments

You Don’t Have to Be Company 2nd to be Customer 1st

While today’s businesses understand the need to provide a…

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Added by Mike Gorun on November 14, 2017 at 6:12am — 1 Comment

Holidays are the Perfect Time to Nurture Loyalty

It’s beginning to look a lot like the…

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Added by Mike Gorun on October 31, 2017 at 6:30am — No Comments

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one.

And especially big in dealership’s sales departments. …

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Added by Mike Gorun on October 17, 2017 at 7:00am — 2 Comments

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto …

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Added by Mike Gorun on October 10, 2017 at 6:30am — No Comments

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expe…

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Added by Mike Gorun on September 29, 2017 at 6:30am — No Comments

Shattering Communication Silos Increases Productivity

In many businesses, it is typically frowned upon when an employee goes over…

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Added by Mike Gorun on September 12, 2017 at 7:01am — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments

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