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All ADM Blog Posts Tagged 'PCG' (30)


Influencer
PCG Research Report Finds That Video Marketing Presents Massive Opportunity for Auto Dealerships

22-Page Report Summarizes Market Potential and Provides In-Depth Evaluation of Flick Fusion's Smart Flicks Video Marketing Platform

Urbandale, IA--July 17, 2017--Flick Fusion today announced that PCG Research, a premier product research provider for retail automotive companies, released an in-depth evaluation of Flick Fusion's…

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Added by Timmy D. James on July 17, 2017 at 6:00am — No Comments


Influencer
5 Reasons to Attend PCG's Automotive Engagement Conference

1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of…

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Added by David Metter on March 21, 2017 at 1:00pm — No Comments


Influencer
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…

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Added by David Metter on February 15, 2017 at 1:30pm — No Comments


Influencer
ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old…

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Added by David Metter on February 6, 2017 at 12:09pm — No Comments


Influencer
Conquest Email Marketing Report Released

Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.

http://bit.ly/PCG-Conquest

In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…

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Added by Brian Pasch on January 14, 2016 at 6:30am — No Comments

The Next Evolution in Dealer Reporting – ROI-BOT ™

New dashboard will revolutionize car dealer reporting by offering one login for all data and reports.

Eatontown, NJ (February 2013) – PCG Consulting, Inc., an automotive consulting…

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Added by Matthew O'Such on February 1, 2013 at 2:30pm — No Comments


Influencer
Are You Following Nissan's Lead in Social Media Use?

A topic I have been speaking about recently is how to interact with your customer base. From marketing your reviews on site, to creating a well thought out "wall of Fame" showing your community interaction, awards, videos etc. I also emphasized the need to interact with your Social Media followers.

I this week's Automotive news, an article by Lindsay Chappell speaks…

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Added by Glenn Pasch on July 12, 2012 at 7:20am — No Comments


Influencer
Share Your Customer Feedback

I was struck by the simplicity of a sign in a hospital cafeteria the other day that said,

“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.

The climate has shifted over the past two years where businesses are…

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Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments


Influencer
Still not Getting Reviews?

I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside. 

"Warning: Ratings Count for Shoppers".  Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.

Well before I get to what the article said, I…

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Added by Glenn Pasch on June 20, 2012 at 4:31am — 1 Comment


Vendor
CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

 

Houston, Texas, April 30, 2012CAR-Research XRM,  a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…

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Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments


Influencer
Happy 4th...Are You Planning Yet?

So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"

No I do not. I mean are you planning for the cars you are selling only 9 weeks from…

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Added by Glenn Pasch on April 25, 2012 at 10:30am — 9 Comments


Influencer
Wow a Real Voice. It Freaked Me Out.

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.

 

Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…

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Added by Glenn Pasch on March 27, 2012 at 5:30pm — 13 Comments


Influencer
I Keep Stumbling upon new places for Reviews

Reviews are creeping up everywhere

 

I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…

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Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments


Influencer
Look at your Dealership through the Eyes of your Customers

As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.

I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their…

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Added by Glenn Pasch on January 13, 2012 at 4:16am — 2 Comments


Influencer
A TALE OF 2 CONFERENCES

Last month I had the good fortune to attend 2 major digital automotive events, Digital Dealer 11 and PCG Pitstop. I guess I can consider myself somewhat a veteran of the show circuit seeing that I have attended half a dozen events in the past year alone so I thought I’d drop a few observations on both shows now that the dust has settled.

Digital Dealer 11 – Las Vegas – Oct 5th to 7th, 2011

I always look forward to this conference as I have…

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Added by Brent Wees on November 1, 2011 at 8:07am — No Comments


Influencer
Driving Sales Event Set the Bar HIGH!!!!

Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education. 

What Jared and his team accomplished was to set the bar very high for other conferences to come in the automotive space. He not only got great educators and speakers from the industry, he reached out and got speakers who…

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Added by Glenn Pasch on October 15, 2011 at 4:29am — No Comments


Influencer
Focusing on your PODScore and help understand ZMOT

About a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a business type their company name into search and then count the number of listings they controlled. The result, through the PODscore formula, gave you a very simple numerical value of how well they dominated page one in…

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Added by Glenn Pasch on October 3, 2011 at 6:07pm — No Comments


Influencer
Dealer Feedback from PCG Pitstop in Chicago

I wanted to share some feedback I received from our Chicago Pitstop.

 

One of the dealers said to me that not only was the education some of the best he received, but the fact that he could bring multiple people from his dealership for less that the price of going to a larger conference was priceless.

His team was able to attend all 12 workshop session and he was so excited for the knowledge his team will be able to bring back to their dealership and impact production…

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Added by Glenn Pasch on June 27, 2011 at 12:27pm — 3 Comments


Influencer
Dealers Discuss Implementing Reputation Management Strategies

I just held a follow up webinar to my workshop at the Automotive Marketing Boot Camp on Reputation Management. I waited for a few weeks to see what dealers who attended would implement and how their progress was going. I wanted to share results from three people because it covers a lot of situations you may run into.…

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Added by Glenn Pasch on June 25, 2011 at 3:00am — No Comments


Influencer
PCG Digital Marketing and Ask Patty Team Up to Provide Scholarships for Women to PCG Pit Stop Events

PCG Digital Marketing and Ask Patty partnered to provide scholarship opportunities for women to attend the PCG Pit Stop events in major US and Canadian cities. The PCG Pit Stop tours are taking place now throughout the United States and Canada with upcoming destinations that include Dallas, Huntington Beach, St. Louis, Vancouver, Toronto, and Seattle.

 

Link to Press Release:

 …

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Added by Jody DeVere on June 16, 2011 at 1:56pm — 1 Comment

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