Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I revisited the Dataium study that was commissioned by Cars.com:
"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."
Add all of a dealerships internet related expenses:…Continue
Google announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might…Continue
Added by Timothy Martell on August 23, 2012 at 7:02am — No Comments
I am still in love with this job, and I think it’s in large part because it’s about keeping an open mind and always learning -- I'd hate to be in a job that wasn't. Each time I’ve reached out…Continue
Added by Joshua Michael Friedman on October 10, 2011 at 7:00am — No Comments