Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Optimization' (33)

SEO for Car Dealers: Why You Should be Using It

“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push…

Continue

Added by Brian Riesbeck on December 17, 2013 at 11:20am — 4 Comments

Suddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms

Catch Me If You Can

There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries change. There are also always going to be those who put on the uniform, slide on the…

Continue

Added by J.D. Rucker on June 8, 2013 at 6:00am — 42 Comments

The Transparency of Trade-Ins

When I was chatting as a Virtual Sales Associate, I had a lot of questions from potential customers in regard to trade-in vehicles. Customers are looking to know how much their trade is worth, and they do not really know the process for trading in their current vehicle or what is expected when they come in for an appraisal.…

Continue

Added by Rebecca Kon on March 12, 2013 at 8:03am — No Comments

Top 10 Ways to Optimize Your Business YouTube Channel [Infographic]

The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on.  So I am sharing it on ADM along with some examples of how their YouTube channel optimization tips can be applied in the real world of automotive video…

Continue

Added by Joe Schwartz on February 4, 2013 at 7:30am — 7 Comments

Facebook Graph Search [VIDEO]

Steve Levy, author of “In The Plex” dissects Facebook’s new Graph Search and the impact it can have on the Internet search market. Found at YouTube from Bloomberg.

Added by Joe Schwartz on January 16, 2013 at 10:25am — No Comments

3 Things You Can Do Today to Improve Your Dealer Website SEO

SEO Keyboard

One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must…

Continue

Added by J.D. Rucker on December 31, 2012 at 6:00am — No Comments

Focus on Value, not Word Count with your Content

It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…

Continue

Added by J.D. Rucker on December 6, 2012 at 2:00pm — No Comments

SEO is Dead... for those who can't keep up

Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.

The chants…

Continue

Added by J.D. Rucker on December 1, 2012 at 4:30pm — 12 Comments

Ghostwriting For Your Blog?

Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from…

Continue

Added by Timothy Martell on November 8, 2012 at 10:00am — No Comments

Be Cautious With Google's Disavow Tool

No matter how hard you try you can’t control who is going to link to your website. Every site out there is going to have a few unsavory links that they want to get rid of, it’s a reality of building a website. Since Google came out with their Penguin update people have been scrambling to try to clean up…

Continue

Added by Timothy Martell on November 1, 2012 at 6:30am — 5 Comments

Diagnose Your SEO Problem The Right Way

I’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traffic as they would like. There are many great…

Continue

Added by Timothy Martell on October 25, 2012 at 6:00am — No Comments

Social Link Building, A Wikimotive Ebook

Most businesses understand the benefits of search engine optimization, but many miss out on easy opportunities. Building backlinks is common, but social link building is often…

Continue

Added by Timothy Martell on October 24, 2012 at 6:52am — 5 Comments

The Value of A Promise Kept

The basic Law of Reciprocity states: To give and take mutually.

 

I have thought about this a lot over the last few months. We…

Continue

Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments

Overview On Google's New Disavow Tool

We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until…

Continue

Added by Timothy Martell on October 17, 2012 at 7:00am — No Comments

What The Merovingian Can Teach You About Marketing

 

"Why"

 

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…

Continue

Added by Larry Bruce on October 13, 2012 at 7:30am — 2 Comments

New Search Engine For Congress

Everyone wants a more powerful search engine, and that includes the United States Government. As anyone who watched School House Rock knows, our law-making system can be fairly convoluted. That’s why this week the U.S. government is rolling out a new search engine to help the politically minded population…

Continue

Added by Timothy Martell on September 28, 2012 at 6:16am — No Comments

Google Updates Page Layout Algorithm

Google’s Matt Cutts just recently announced an update for the Page Layout algorithm, which originally came out in January. This algorithm is designed to reward websites who place their content above their advertisements. In a tweet on the subject Matt Cutts mentioned that 0.7% of English language queries…

Continue

Added by Timothy Martell on September 11, 2012 at 7:30am — No Comments

Boost Your Sites Conversion Rate With Site Search

One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to…

Continue

Added by Timothy Martell on August 21, 2012 at 6:30am — 8 Comments

Automotive SEO 101 - On-page Optimization Session 1: Keyword Research

Welcome to Automotive SEO 101, our ongoing series that covers the basics of on-page and off-page optimization for car dealer websites. For the first entry, we’re focusing on the initial step in on-page optimization: keyword research.

 

Introduction

Before you optimize any page on your site, it's important to…

Continue

Added by TERRY GIBSON on July 20, 2012 at 11:00am — No Comments

More ZMOT!....Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
Continue

Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service