Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What does it take to really make it worth the effort?
We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell…Continue
Added by Steve Tamulewicz on August 24, 2015 at 8:30am — No Comments
Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…Continue
Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.
The move was first noted by …Continue
We previously talked about optimizing images for SEO. It's important to know that you need more than just putting up a website, blog, video or image to get immediate results or visitors. There are many factors to making your site visible. At this point, your blog or website is just a shell. Here you will learn more…Continue
Added by Manny Luna on September 11, 2014 at 12:30pm — No Comments
Search engine results page listing will determine the amount of traffic your website will get. Organic SERP is one main component.
What is SERP? It stands for…Continue
Added by Manny Luna on August 25, 2014 at 3:00pm — No Comments
“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push…Continue
There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries change. There are also always going to be those who put on the uniform, slide on the…Continue
When I was chatting as a Virtual Sales Associate, I had a lot of questions from potential customers in regard to trade-in vehicles. Customers are looking to know how much their trade is worth, and they do not really know the process for trading in their current vehicle or what is expected when they come in for an appraisal.…Continue
Added by Rebecca Kon on March 12, 2013 at 8:03am — No Comments
The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on. So I am sharing it on ADM along with some examples of how their YouTube channel optimization tips can be applied in the real world of automotive video…Continue
Added by Joe Schwartz on January 16, 2013 at 10:25am — No Comments
One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must…Continue
Added by J.D. Rucker on December 31, 2012 at 6:00am — No Comments
It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…Continue
Added by J.D. Rucker on December 6, 2012 at 2:00pm — No Comments
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.
Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from…Continue
Added by Timothy Martell on November 8, 2012 at 10:00am — No Comments
No matter how hard you try you can’t control who is going to link to your website. Every site out there is going to have a few unsavory links that they want to get rid of, it’s a reality of building a website. Since Google came out with their Penguin update people have been scrambling to try to clean up…Continue
Added by Timothy Martell on October 25, 2012 at 6:00am — No Comments
Most businesses understand the benefits of search engine optimization, but many miss out on easy opportunities. Building backlinks is common, but social link building is often…Continue
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until…Continue
Added by Timothy Martell on October 17, 2012 at 7:00am — No Comments
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue