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Ralph Paglia's Blog Posts Tagged 'Online' (53)

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO

and Online Automotive Marketing

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Added by Ralph Paglia on April 23, 2017 at 5:30pm — 2 Comments

Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate

Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press…

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Added by Ralph Paglia on May 12, 2014 at 3:26pm — 83 Comments

Can Dealers Use Targeted Online Discounts To Develop Better Customer Relationships?

New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…

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Added by Ralph Paglia on February 20, 2013 at 5:30pm — 3 Comments

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions

American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a…

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Added by Ralph Paglia on January 23, 2013 at 10:00am — 2 Comments

New American Spending Record Set on Cyber Monday

Cyber Monday 2012 Ranks As Biggest Online Spending Day in History 

American spent $1.465…

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Added by Ralph Paglia on November 28, 2012 at 12:00pm — 3 Comments

Mobile: Time Spent Watching Online Video Jumps

Share of Time Spent Watching Online Video on Mobile Devices Jumps in Q2

The share of time spent…

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Added by Ralph Paglia on September 11, 2012 at 12:30am — No Comments

Video Advertising Growing in Effectiveness and Use by Auto Industry

Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry

Americans viewed more than 11 billion video ads in June,…

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Added by Ralph Paglia on July 23, 2012 at 12:30pm — 2 Comments

Online Video Advertising: Completion Rates More Important Than CTR

When Considering Online Video Advertising, Consider This: Video View Completion Rates Are More Important for Advertising ROI Than Click-Through Rates (CTR)

Automotive Consumers who watch an online…

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Added by Ralph Paglia on April 13, 2012 at 9:04pm — 1 Comment

Advertisers Looking to Spend on Online Ad Networks

Advertisers Looking to Spend on Online Ad Networks…

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Added by Ralph Paglia on March 6, 2012 at 8:23am — No Comments

Online Consumers Trust Branded Site Ads Most, SMS Text Ads Least

Online Consumers Trust Branded Site Ads Most, SMS Ads Least

Online consumers place the most trust in advertising they find on branded websites,…

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Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments

Online Display Advertising - Research Data Shows How, When, Who and Why It Works!

 

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Added by Ralph Paglia on October 3, 2011 at 8:00am — 4 Comments

Generation X; Online Media Masters



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Added by Ralph Paglia on August 23, 2011 at 1:30pm — No Comments

7 in 10 Online Adults Share Videos

7 in 10 Online Adults Share Videos

As of May 2011, 71% of online adults reported watching videos on a video sharing site such as YouTube or Vimeo, according to data from…

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Added by Ralph Paglia on July 27, 2011 at 10:00am — No Comments

Social Media Grows 25%, Now 16% of All Online Time

Report: Social Media Grows 25%, Now 16% of All Online Time

Global Ad Spend Share, by Type

The…

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Added by Ralph Paglia on July 18, 2011 at 1:38pm — No Comments

How Automotive Marketing and Advertising Media Buyers Should Approach Online Display Ad Campaigns

How Should Automotive Marketing and Advertising Media Buyers Approach the Budgeting of Online Display Ad Campaigns Across Multiple Sites and Networks?

Multitude of…

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Added by Ralph Paglia on July 12, 2011 at 8:00am — 2 Comments

Secret AdWords Man; SpyFu Exposes Your Competitions’ Online Marketing Gold

Using Spyfu.com for Automotive Marketing purposes...…

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Added by Ralph Paglia on July 5, 2011 at 4:00pm — 2 Comments

Online Display Advertising Engagement Tactics

How to Drive Marketing Results with In-Banner Engagement



Download the PDF From EyeWonder Interactive Advertising

 

Click-through rates (CTRs) are not the only way to evaluate the success of an online ad. What advertisers have increasingly…

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Added by Ralph Paglia on May 30, 2011 at 11:20am — No Comments

Social Media Success Summit 2011: The Web's Largest Online Social Media Conference

Social Media Success Summit 2011: The Web's Largest Online Social Media Conference…

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Added by Ralph Paglia on May 1, 2011 at 10:25am — No Comments

US Online Advertising Market to Reach $50B in 2011

US Online Advertising Market to Reach $50B in 2011



The US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24% annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management, according…

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Added by Ralph Paglia on March 10, 2011 at 12:22pm — No Comments

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