Example of an "I Promise" campaign video produced in Spanish:
Spanish language video used to promote the top 5 reasons Latino customers should choose to do business with Courtesy Chevrolet:… Continue
Added by Ralph Paglia on May 16, 2008 at 1:30pm —
Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix
. That is an average of 83 videos watched per viewer during March. Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.
Nearly 85… Continue
Added by Ralph Paglia on May 14, 2008 at 3:30pm —
Check out DealerRater.com's Certified Dealer Program and the Reputation Management Benefits it provides to both new and used car dealers. This can be a great way for dealers to build a powerful and positive online reputation with consumers. Here is a link to the DealerRater Certified Dealer Program page:… Continue
Added by Ralph Paglia on May 4, 2008 at 10:00am —
Auto makers continue to struggle with maximizing the potential of their websites to drive consumers into showrooms, says a recent study conducted by ForSee Results, a research firm that measures online customer satisfaction.
According to the study
, automotive websites are a major source of information and research for potential buyers, but most car companies are unable to gauge the effectiveness of their… Continue
Added by Ralph Paglia on April 25, 2008 at 4:00pm —
With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue
Added by Ralph Paglia on April 23, 2008 at 6:00am —
There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue
Added by Ralph Paglia on April 7, 2008 at 9:00pm —
HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the introduction of ADP's Business Online suite of solutions. One optional component of ADP's Business Online, ADP's Buy… Continue
Added by Ralph Paglia on March 26, 2008 at 2:00pm —
According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.
According to the… Continue
Added by Ralph Paglia on March 26, 2008 at 8:00am —
PRINCETON, N.J. — More and more dealers plan to start using Web 2.0 technology in their advertising campaigns, and most intend to increase spending on Internet marketing in the next year, according to a recent study
. A survey from The Kelsey Group indicated that 59 percent of dealers
said they would utilize Internet video on their Web sites in the next 12 months, versus the 33 percent who already use the technology.… Continue
Added by Ralph Paglia on March 21, 2008 at 8:09am —
On February 18, 2008 ADP announced the official release of their Business Online suite of dealer web site applications that enables dealerships to offer online dealer selectable vehicle purchase process components to Web consumers. These new ADP dealer web site transactional capabilities support customer-driven and dealer-controlled sales processes, providing dealers with a solution that lets consumers purchase their vehicle online, begin the process on the Internet and take delivery at the… Continue
Added by Ralph Paglia on March 10, 2008 at 9:00pm —
Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.
”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue
Added by Ralph Paglia on February 26, 2008 at 12:00pm —
Carmakers are finding they have a new rival for online ads: dealers.
Now that auto dealers are finally embracing the Internet, popular third-party sites like Edmunds.com and Cars.com are the subject of bidding wars.
CPMs at such sites have risen to as much as $34 compared to only $4 two years ago, according to Cheril Hendry, president of HLF Brandtailers in Irvine, Calif.
Hendry, who handles marketing for 35 local dealers, said the third-party sites have been… Continue
Added by Ralph Paglia on February 25, 2008 at 1:29pm —
A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
Erin Hunter, comScore executive vice president of… Continue
Added by Ralph Paglia on February 22, 2008 at 9:30am —
director of business development provides tips for tying broadband video more closely into the shopping experience.
By Tomer Alpert
There were more than a billion views on Yahoo! Video
in January 2008... That's a lot of people watching a lot of online video. Such is the new state of the online… Continue
Added by Ralph Paglia on February 22, 2008 at 8:30am —
BLOOMFIELD HILLS - A new, local start-up company has already signed up 100 customers for its Web-based applications.
Automotive retail software and services provider NeoSynergy Inc., which was organized in November through a merger of two existing software companies, said this week that it has signed the 100th dealer to use the firm's Best Deals Web-based advertising application - only one month after the software became available.
"Car dealers love Best Deals because it… Continue
Added by Todd Ridley on February 2, 2008 at 12:30pm —
Software provider also introduces strategic partnerships and plans for 2008 NADA Convention.
BLOOMFIELD HILLS, Mich., Jan 30, 2008 – Automotive retail software and services provider NeoSynergy, Inc. today announced that it has signed the 100th dealer to use the firm’s Best Deals Web-based advertising application – only one month after the software became available.
The unique technology enables dealers to advertise their best deals and special pricing on new vehicles via the Web… Continue
Added by Todd Ridley on January 30, 2008 at 12:30pm —
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools: Continue
- Request a Quote
- Locate a Dealer
- Payment Estimator
Why is shopping engagement important?…
Added by Ralph Paglia on January 15, 2008 at 11:00pm —