When Online Turns Offline - Understand the Full Reach of Your Internet Advertising
In theory, one of the unique benefits… Continue
Added by Ralph Paglia on November 23, 2008 at 12:00pm —
Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue
Added by Ralph Paglia on November 21, 2008 at 8:00am —
Chrysler LLC is overhauling its approach to online marketing and will begin rolling out its new strategy to its dealers in the next couple of weeks. Dealers will pay 40% - 60% less than the market price for leads and websites under the new program. The strategy also will integrate all of Chrysler's and its dealers' online marketing efforts. -… Continue
Added by Ralph Paglia on October 24, 2008 at 7:30am —
WWJ Technology Editor Matt Roush with the latest on innovation in Michigan.
Check it out... http://neosynergy.net/news_09032008.html
Added by Todd Ridley on September 4, 2008 at 12:39pm —
Best Deals Impressions Increased 120 Percent from June to August, Additional Widgets and Search Technologies to be Introduced Throughout 2008
BLOOMFIELD HILLS, Mich., Sept. 2, 2008 –NeoSynergy, a Web-based automotive software firm is introducing additional technologies to broadcast automotive dealers’ new-vehicle pricing and inventory, called Best Deals, to aggregator sites such as Google Base and Oodle. The firm will also begin pushing advertising and inventory to other automotive… Continue
Added by Todd Ridley on September 3, 2008 at 12:30pm —
Written by Amit Aggarwal of J. D. Power and Associates
I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.
People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue
Added by Ralph Paglia on July 28, 2008 at 7:30pm —
Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA.
Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net
as “The One… Continue
Added by Philip Zelinger on July 24, 2008 at 10:58am —
Dealers cut, shift their ad spending - Internet grabs bigger share of media budget
Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.
Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue
Added by Ralph Paglia on July 21, 2008 at 7:21am —
Specific Media's extensive insight into actionable consumer data is unmatched in the industry. When integrated with the company's advanced targeting platform and Premium Network, this powerful combination gives advertisers the ability to target consumers with unsurpassed scale and accuracy. For case studies, information and more visit www.specificmedia.com
. ADP Digital Advertising is proud to provide the Specific Media Ad network within their suite of… Continue
Added by Ralph Paglia on June 28, 2008 at 10:30pm —
No slowdown online
... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.
According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue
Added by Ralph Paglia on June 12, 2008 at 1:00am —
DETROIT - Auto marketing veteran Steve Wilhite has joined interactive publisher rep firm Jumpstart Automotive Media in San Francisco as president.
Wilhite, who most recently served as COO of Hyundai after stints at Volkswagen and Nissan, will direct all marketing, sales and product development in the newly created position at Jumpstart. He will report to Jumpstart's CEO Mitch Lowe. Wilhite also has joined the company's board of directors.
"The digital space is… Continue
Added by Ralph Paglia on May 29, 2008 at 6:30am —
Car dealers really turn Ashley Marshall off – and away. Ashley Marshall did almost all of her purchase of a new Subaru on the Subaru of Dallas transaction site. Software developed by Ai-Dealer of Dayton, Ohio, is allowing consumers to get a firm price on a vehicle, do a trade-in and… Continue
Added by Ralph Paglia on May 25, 2008 at 10:30pm —
Strong growth, good prospects... For the full year 2007, online ad revenues
totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.
The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a… Continue
Added by Ralph Paglia on May 23, 2008 at 12:30pm —
Example of an "I Promise" campaign video produced in Spanish:
Spanish language video used to promote the top 5 reasons Latino customers should choose to do business with Courtesy Chevrolet:… Continue
Added by Ralph Paglia on May 16, 2008 at 1:30pm —
Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix
. That is an average of 83 videos watched per viewer during March. Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.
Nearly 85… Continue
Added by Ralph Paglia on May 14, 2008 at 3:30pm —
Check out DealerRater.com's Certified Dealer Program and the Reputation Management Benefits it provides to both new and used car dealers. This can be a great way for dealers to build a powerful and positive online reputation with consumers. Here is a link to the DealerRater Certified Dealer Program page:… Continue
Added by Ralph Paglia on May 4, 2008 at 10:00am —
Auto makers continue to struggle with maximizing the potential of their websites to drive consumers into showrooms, says a recent study conducted by ForSee Results, a research firm that measures online customer satisfaction.
According to the study
, automotive websites are a major source of information and research for potential buyers, but most car companies are unable to gauge the effectiveness of their… Continue
Added by Ralph Paglia on April 25, 2008 at 4:00pm —
With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue
Added by Ralph Paglia on April 23, 2008 at 6:00am —
There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue
Added by Ralph Paglia on April 7, 2008 at 9:00pm —
HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the introduction of ADP's Business Online suite of solutions. One optional component of ADP's Business Online, ADP's Buy… Continue
Added by Ralph Paglia on March 26, 2008 at 2:00pm —