Web presence, SEO, hits, internet ads, links, online video---all are powerful tools and examples of how the internet is impacting car sales. But in the Digital Rush, don't forget to make sure your dealership presents the highest and best of what your dealership is. If your ads and marketing look great online, but your store looks shabby, your sales people aren't as professional as possible, your in-store communications aren't at their peak, then YOU LOSE! Today's customers are smarter, more… Continue
Added by Ed Personius on January 28, 2010 at 4:53pm —
Had just a quick moment so here is the whole article-
Automaker Web Sites Most Influential on Buyers; Newspaper, TV Still Effective
WESTERVILLE, Ohio--(Business Wire)--
Thirty-eight percent of U.S. auto buyers are willing to drive more than an hour
for their best deal, highlighting the importance of aggressive advertising by
dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also
found online media is now more influential than social or… Continue
Added by Steven Moore on October 23, 2009 at 4:02pm —
There has been a lot of buzz on social media these days. I have made my position pretty clear, social media is a support mechanism to your dealerships message not the primary carrier of the message itself. To that end I have studied a lot with a guy by the name of Chris Brogan
. I met Chris in NY a few months back read his book Trust Agents liked what it had to say so I struck up a conversation… Continue
Added by Larry Bruce on September 16, 2009 at 6:12am —
Added by Ralph Paglia on June 28, 2009 at 11:00pm —
Google announced in mid-May they were lifting their ban on trademarked terms in ad copy. This is something with serious implications. But, are these implications good or bad? That’s the bigger issue.
While the ban is slated to have been lifted (as of 6/15), I’m not sold that it's going to last for long - if Google has, in fact actually lifted it as planned. Large companies like Apple or Lexus are likely to file a lawsuit to block others from using their brand name for profit. These… Continue
Added by Todd Swickard on June 22, 2009 at 5:30am —
Are You Pushing Your Inventory, Or Is It Pushing You?
February 3, 2009 Tanesha
The economy blows. It says so right here.
“U.S. auto sales for January are expected to drop to a 27-year low, extending a 15-month downturn…”
In this tough economy, fewer people are buying – and those that are buying are doing their homework. That means online research: making sure they’re choosing… Continue
Added by Tanesha White on February 16, 2009 at 7:43am —
After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net
- a free automotive advertising resource portal - I can honestly say that I have seen everything and today’s tough economic times are no exception! I started selling cars in 1975 in the middle of that decade’s gas crisis and the premature announcement of the ”death of the american auto industry” was as… Continue
Added by Meg on December 30, 2008 at 5:30pm —
SOURCE: The Nielsen Company - Dec 18, 2008
81 Percent of Online Holiday Shoppers Read Online Customer Reviews, According to Nielsen Online
Nearly 25 Percent of Online Shoppers Have Spent More Than $500 Online This Season
Added by Ralph Paglia on December 30, 2008 at 8:00am —
Automotive advertising agencies support AgencyOnline.Net to leverage their resources to compete in a very competitive market.
Automotive advertising vendors on the site are doing the same and EveryCarListed.Com
has taken the social networking element of the online auto industry community to a new level with the creation of their own “Auto Industry Insights” forum… Continue
Added by Philip Zelinger on December 21, 2008 at 9:57pm —
After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net - a free automotive advertising resource portal - I can honestly say that I have seen everything and today's tough economic times are no exception!
I started selling cars in 1975 in the middle of that decade's gas crisis and the premature announcement of the "death of the american auto industry"… Continue
Added by Philip Zelinger on December 5, 2008 at 6:30am —
When Online Turns Offline - Understand the Full Reach of Your Internet Advertising
In theory, one of the unique benefits… Continue
Added by Ralph Paglia on November 23, 2008 at 12:00pm —
Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue
Added by Ralph Paglia on November 21, 2008 at 8:00am —
Chrysler LLC is overhauling its approach to online marketing and will begin rolling out its new strategy to its dealers in the next couple of weeks. Dealers will pay 40% - 60% less than the market price for leads and websites under the new program. The strategy also will integrate all of Chrysler's and its dealers' online marketing efforts. -… Continue
Added by Ralph Paglia on October 24, 2008 at 7:30am —
WWJ Technology Editor Matt Roush with the latest on innovation in Michigan.
Check it out... http://neosynergy.net/news_09032008.html
Added by Todd Ridley on September 4, 2008 at 12:39pm —
Best Deals Impressions Increased 120 Percent from June to August, Additional Widgets and Search Technologies to be Introduced Throughout 2008
BLOOMFIELD HILLS, Mich., Sept. 2, 2008 –NeoSynergy, a Web-based automotive software firm is introducing additional technologies to broadcast automotive dealers’ new-vehicle pricing and inventory, called Best Deals, to aggregator sites such as Google Base and Oodle. The firm will also begin pushing advertising and inventory to other automotive… Continue
Added by Todd Ridley on September 3, 2008 at 12:30pm —
Written by Amit Aggarwal of J. D. Power and Associates
I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.
People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue
Added by Ralph Paglia on July 28, 2008 at 7:30pm —
Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA.
Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net
as “The One… Continue
Added by Philip Zelinger on July 24, 2008 at 10:58am —
Dealers cut, shift their ad spending - Internet grabs bigger share of media budget
Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.
Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue
Added by Ralph Paglia on July 21, 2008 at 7:21am —
Specific Media's extensive insight into actionable consumer data is unmatched in the industry. When integrated with the company's advanced targeting platform and Premium Network, this powerful combination gives advertisers the ability to target consumers with unsurpassed scale and accuracy. For case studies, information and more visit www.specificmedia.com
. ADP Digital Advertising is proud to provide the Specific Media Ad network within their suite of… Continue
Added by Ralph Paglia on June 28, 2008 at 10:30pm —
No slowdown online
... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.
According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue
Added by Ralph Paglia on June 12, 2008 at 1:00am —