Dealers cut, shift their ad spending - Internet grabs bigger share of media budget
Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.
Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue
Added by Ralph Paglia on July 21, 2008 at 7:21am —
Specific Media's extensive insight into actionable consumer data is unmatched in the industry. When integrated with the company's advanced targeting platform and Premium Network, this powerful combination gives advertisers the ability to target consumers with unsurpassed scale and accuracy. For case studies, information and more visit www.specificmedia.com
. ADP Digital Advertising is proud to provide the Specific Media Ad network within their suite of… Continue
Added by Ralph Paglia on June 28, 2008 at 10:30pm —
No slowdown online
... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.
According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue
Added by Ralph Paglia on June 12, 2008 at 1:00am —
DETROIT - Auto marketing veteran Steve Wilhite has joined interactive publisher rep firm Jumpstart Automotive Media in San Francisco as president.
Wilhite, who most recently served as COO of Hyundai after stints at Volkswagen and Nissan, will direct all marketing, sales and product development in the newly created position at Jumpstart. He will report to Jumpstart's CEO Mitch Lowe. Wilhite also has joined the company's board of directors.
"The digital space is… Continue
Added by Ralph Paglia on May 29, 2008 at 6:30am —
Car dealers really turn Ashley Marshall off – and away. Ashley Marshall did almost all of her purchase of a new Subaru on the Subaru of Dallas transaction site. Software developed by Ai-Dealer of Dayton, Ohio, is allowing consumers to get a firm price on a vehicle, do a trade-in and… Continue
Added by Ralph Paglia on May 25, 2008 at 10:30pm —
Strong growth, good prospects... For the full year 2007, online ad revenues
totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.
The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a… Continue
Added by Ralph Paglia on May 23, 2008 at 12:30pm —
Example of an "I Promise" campaign video produced in Spanish:
Spanish language video used to promote the top 5 reasons Latino customers should choose to do business with Courtesy Chevrolet:… Continue
Added by Ralph Paglia on May 16, 2008 at 1:30pm —
Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix
. That is an average of 83 videos watched per viewer during March. Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.
Nearly 85… Continue
Added by Ralph Paglia on May 14, 2008 at 3:30pm —
Check out DealerRater.com's Certified Dealer Program and the Reputation Management Benefits it provides to both new and used car dealers. This can be a great way for dealers to build a powerful and positive online reputation with consumers. Here is a link to the DealerRater Certified Dealer Program page:… Continue
Added by Ralph Paglia on May 4, 2008 at 10:00am —
Auto makers continue to struggle with maximizing the potential of their websites to drive consumers into showrooms, says a recent study conducted by ForSee Results, a research firm that measures online customer satisfaction.
According to the study
, automotive websites are a major source of information and research for potential buyers, but most car companies are unable to gauge the effectiveness of their… Continue
Added by Ralph Paglia on April 25, 2008 at 4:00pm —
With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue
Added by Ralph Paglia on April 23, 2008 at 6:00am —
There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue
Added by Ralph Paglia on April 7, 2008 at 9:00pm —
HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the introduction of ADP's Business Online suite of solutions. One optional component of ADP's Business Online, ADP's Buy… Continue
Added by Ralph Paglia on March 26, 2008 at 2:00pm —
According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.
According to the… Continue
Added by Ralph Paglia on March 26, 2008 at 8:00am —
PRINCETON, N.J. — More and more dealers plan to start using Web 2.0 technology in their advertising campaigns, and most intend to increase spending on Internet marketing in the next year, according to a recent study
. A survey from The Kelsey Group indicated that 59 percent of dealers
said they would utilize Internet video on their Web sites in the next 12 months, versus the 33 percent who already use the technology.… Continue
Added by Ralph Paglia on March 21, 2008 at 8:09am —
On February 18, 2008 ADP announced the official release of their Business Online suite of dealer web site applications that enables dealerships to offer online dealer selectable vehicle purchase process components to Web consumers. These new ADP dealer web site transactional capabilities support customer-driven and dealer-controlled sales processes, providing dealers with a solution that lets consumers purchase their vehicle online, begin the process on the Internet and take delivery at the… Continue
Added by Ralph Paglia on March 10, 2008 at 9:00pm —
Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.
”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue
Added by Ralph Paglia on February 26, 2008 at 11:00am —
Carmakers are finding they have a new rival for online ads: dealers.
Now that auto dealers are finally embracing the Internet, popular third-party sites like Edmunds.com and Cars.com are the subject of bidding wars.
CPMs at such sites have risen to as much as $34 compared to only $4 two years ago, according to Cheril Hendry, president of HLF Brandtailers in Irvine, Calif.
Hendry, who handles marketing for 35 local dealers, said the third-party sites have been… Continue
Added by Ralph Paglia on February 25, 2008 at 12:29pm —
A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
Erin Hunter, comScore executive vice president of… Continue
Added by Ralph Paglia on February 22, 2008 at 8:30am —
director of business development provides tips for tying broadband video more closely into the shopping experience.
By Tomer Alpert
There were more than a billion views on Yahoo! Video
in January 2008... That's a lot of people watching a lot of online video. Such is the new state of the online… Continue
Added by Ralph Paglia on February 22, 2008 at 7:30am —