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All ADM Blog Posts Tagged 'Online' (137)

Google’s Lift on the Ban of Trademark Terms - How it will affect you.

Google announced in mid-May they were lifting their ban on trademarked terms in ad copy. This is something with serious implications. But, are these implications good or bad? That’s the bigger issue.



While the ban is slated to have been lifted (as of 6/15), I’m not sold that it's going to last for long - if Google has, in fact actually lifted it as planned. Large companies like Apple or Lexus are likely to file a lawsuit to block others from using their brand name for profit. These… Continue

Added by Todd Swickard on June 22, 2009 at 5:30am — 1 Comment

Are you Pushing your Inventory, or is it pushing you?





Are You Pushing Your Inventory, Or Is It Pushing You?



February 3, 2009 Tanesha







The economy blows. It says so right here.



“U.S. auto sales for January are expected to drop to a 27-year low, extending a 15-month downturn…”



In this tough economy, fewer people are buying – and those that are buying are doing their homework. That means online research: making sure they’re choosing… Continue

Added by Tanesha White on February 16, 2009 at 7:43am — No Comments

Bad News For The Auto Industry Is Good News For Car Buyers - EveryCarListed.Com Is Good News For Both!

After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net - a free automotive advertising resource portal - I can honestly say that I have seen everything and today’s tough economic times are no exception! I started selling cars in 1975 in the middle of that decade’s gas crisis and the premature announcement of the ”death of the american auto industry” was as… Continue

Added by Meg on December 30, 2008 at 5:30pm — No Comments

81% of Shoppers Read Online Customer Reviews

SOURCE: The Nielsen Company - Dec 18, 2008

81 Percent of Online Holiday Shoppers Read Online Customer Reviews, According to Nielsen Online



Nearly 25 Percent of Online Shoppers Have Spent More Than $500 Online This Season



NEW… Continue

Added by Ralph Paglia on December 30, 2008 at 8:00am — No Comments


Influencer
AdAgencyOnline.Net Seeks Automotive Advertising Insiders For Social Networking Forum

Automotive advertising agencies support AgencyOnline.Net to leverage their resources to compete in a very competitive market. Automotive advertising vendors on the site are doing the same and EveryCarListed.Com has taken the social networking element of the online auto industry community to a new level with the creation of their own “Auto Industry Insights” forum… Continue

Added by Philip Zelinger on December 21, 2008 at 9:57pm — No Comments


Influencer
Bad News For The Auto Industry Is Good News For Consumers-EveryCarListed.Com Is Great News For Both!

After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net - a free automotive advertising resource portal - I can honestly say that I have seen everything and today's tough economic times are no exception! I started selling cars in 1975 in the middle of that decade's gas crisis and the premature announcement of the "death of the american auto industry"… Continue

Added by Philip Zelinger on December 5, 2008 at 6:30am — No Comments

When Online Marketing Creates Offline Opportunities - Do Dealers Understand the Full Reach of Digital Advertising?

When Online Turns Offline - Understand the Full Reach of Your Internet Advertising



In theory, one of the unique benefits… Continue

Added by Ralph Paglia on November 23, 2008 at 12:00pm — No Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue

Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

Chrysler's New Online Strategy Includes Dealer Websites and Digital Advertising

Chrysler LLC is overhauling its approach to online marketing and will begin rolling out its new strategy to its dealers in the next couple of weeks. Dealers will pay 40% - 60% less than the market price for leads and websites under the new program. The strategy also will integrate all of Chrysler's and its dealers' online marketing efforts. -… Continue

Added by Ralph Paglia on October 24, 2008 at 7:30am — No Comments

NeoSynergy Highlighted on WWJ Radio Great Lakes IT Report

WWJ Technology Editor Matt Roush with the latest on innovation in Michigan.

Check it out... http://neosynergy.net/news_09032008.html

Added by Todd Ridley on September 4, 2008 at 12:39pm — No Comments

NeoSynergy Further Extends Dealers' Advertised Pricing and Inventory

Best Deals Impressions Increased 120 Percent from June to August, Additional Widgets and Search Technologies to be Introduced Throughout 2008



BLOOMFIELD HILLS, Mich., Sept. 2, 2008 –NeoSynergy, a Web-based automotive software firm is introducing additional technologies to broadcast automotive dealers’ new-vehicle pricing and inventory, called Best Deals, to aggregator sites such as Google Base and Oodle. The firm will also begin pushing advertising and inventory to other automotive… Continue

Added by Todd Ridley on September 3, 2008 at 12:30pm — No Comments

Online Dealer Reviews - Not Quite Ready For Prime Time

Written by Amit Aggarwal of J. D. Power and Associates



I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.



People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue

Added by Ralph Paglia on July 28, 2008 at 7:30pm — No Comments


Influencer
AdAgencyOnline.Net Supports Automotive Advertising “Mobile Ready” Initiative

Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA. Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net as “The One… Continue

Added by Philip Zelinger on July 24, 2008 at 10:58am — No Comments

Dealers Cut Conventional Advertising Spend - Increase Their Online Advertising

Dealers cut, shift their ad spending - Internet grabs bigger share of media budget



Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.



Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue

Added by Ralph Paglia on July 21, 2008 at 7:21am — No Comments

Not All Online Advertising Networks are Created Equal! Why is Specific Media Better?

Specific Media's extensive insight into actionable consumer data is unmatched in the industry. When integrated with the company's advanced targeting platform and Premium Network, this powerful combination gives advertisers the ability to target consumers with unsurpassed scale and accuracy. For case studies, information and more visit www.specificmedia.com. ADP Digital Advertising is proud to provide the Specific Media Ad network within their suite of… Continue

Added by Ralph Paglia on June 28, 2008 at 10:30pm — No Comments

The Auto Industry Is Revving Up Online Advertising Despite Economic Concerns!

No slowdown online... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.



According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue

Added by Ralph Paglia on June 12, 2008 at 1:00am — No Comments

Steve Wilhite Goes Online at Jumpstart Automotive Media

DETROIT - Auto marketing veteran Steve Wilhite has joined interactive publisher rep firm Jumpstart Automotive Media in San Francisco as president.



Wilhite, who most recently served as COO of Hyundai after stints at Volkswagen and Nissan, will direct all marketing, sales and product development in the newly created position at Jumpstart. He will report to Jumpstart's CEO Mitch Lowe. Wilhite also has joined the company's board of directors.



"The digital space is… Continue

Added by Ralph Paglia on May 29, 2008 at 6:30am — No Comments

New Car Dealers Move Toward Online Transactions - Transactional Dealer Websites



Car dealers really turn Ashley Marshall off – and away. Ashley Marshall did almost all of her purchase of a new Subaru on the Subaru of Dallas transaction site. Software developed by Ai-Dealer of Dayton, Ohio, is allowing consumers to get a firm price on a vehicle, do a trade-in and… Continue

Added by Ralph Paglia on May 25, 2008 at 10:30pm — 3 Comments

Online Ad Spending Holding Strong Despite Economic Pressures

Strong growth, good prospects... For the full year 2007, online ad revenues totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.



The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a… Continue

Added by Ralph Paglia on May 23, 2008 at 12:30pm — No Comments

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