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All ADM Blog Posts Tagged 'Online' (142)

Reputation Management for Car Dealers using Internet and Online Social Media Resources

Phillip Cannon created a very important ADM Forum Post on this topic and you should weigh in on it with a comment. Philip brought up a very important issue that all dealers who are paying attention to their business that comes from their good reputation in the local market will have to… Continue

Added by Ralph Paglia on May 23, 2010 at 10:30am — 5 Comments

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Focus On Consumers vs. Auto Dealers Because Google Does

According to Philip Zelinger, the President of a national network of independent affiliated automotive advertising agencies -- Ad Agency Online, L.L.C.-- and the host of AdAgencyOnline.Net and their featured blog talk radio station --…

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Added by Philip Zelinger on March 14, 2010 at 2:17pm — 1 Comment

Perception of Your Dealership Matters in the Digital Age

Web presence, SEO, hits, internet ads, links, online video---all are powerful tools and examples of how the internet is impacting car sales. But in the Digital Rush, don't forget to make sure your dealership presents the highest and best of what your dealership is. If your ads and marketing look great online, but your store looks shabby, your sales people aren't as professional as possible, your in-store communications aren't at their peak, then YOU LOSE! Today's customers are smarter, more… Continue

Added by Ed Personius on January 28, 2010 at 4:53pm — No Comments


Subscriber
2009 Ad-ology Media Influence on Consumer Choice survey- Auto.

Had just a quick moment so here is the whole article-



Automaker Web Sites Most Influential on Buyers; Newspaper, TV Still Effective

WESTERVILLE, Ohio--(Business Wire)--

Thirty-eight percent of U.S. auto buyers are willing to drive more than an hour

for their best deal, highlighting the importance of aggressive advertising by

dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also

found online media is now more influential than social or… Continue

Added by Steven Moore on October 23, 2009 at 4:02pm — No Comments


Subscriber
Thinking Beyond Facebook

There has been a lot of buzz on social media these days. I have made my position pretty clear, social media is a support mechanism to your dealerships message not the primary carrier of the message itself. To that end I have studied a lot with a guy by the name of Chris Brogan. I met Chris in NY a few months back read his book Trust Agents liked what it had to say so I struck up a conversation… Continue

Added by Larry Bruce on September 16, 2009 at 6:12am — 2 Comments

Google’s Lift on the Ban of Trademark Terms - How it will affect you.

Google announced in mid-May they were lifting their ban on trademarked terms in ad copy. This is something with serious implications. But, are these implications good or bad? That’s the bigger issue.



While the ban is slated to have been lifted (as of 6/15), I’m not sold that it's going to last for long - if Google has, in fact actually lifted it as planned. Large companies like Apple or Lexus are likely to file a lawsuit to block others from using their brand name for profit. These… Continue

Added by Todd Swickard on June 22, 2009 at 5:30am — 1 Comment

Are you Pushing your Inventory, or is it pushing you?





Are You Pushing Your Inventory, Or Is It Pushing You?



February 3, 2009 Tanesha







The economy blows. It says so right here.



“U.S. auto sales for January are expected to drop to a 27-year low, extending a 15-month downturn…”



In this tough economy, fewer people are buying – and those that are buying are doing their homework. That means online research: making sure they’re choosing… Continue

Added by Tanesha White on February 16, 2009 at 7:43am — No Comments

Bad News For The Auto Industry Is Good News For Car Buyers - EveryCarListed.Com Is Good News For Both!

After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net - a free automotive advertising resource portal - I can honestly say that I have seen everything and today’s tough economic times are no exception! I started selling cars in 1975 in the middle of that decade’s gas crisis and the premature announcement of the ”death of the american auto industry” was as… Continue

Added by Meg on December 30, 2008 at 5:30pm — No Comments

81% of Shoppers Read Online Customer Reviews

SOURCE: The Nielsen Company - Dec 18, 2008

81 Percent of Online Holiday Shoppers Read Online Customer Reviews, According to Nielsen Online



Nearly 25 Percent of Online Shoppers Have Spent More Than $500 Online This Season



NEW… Continue

Added by Ralph Paglia on December 30, 2008 at 8:00am — No Comments

AdAgencyOnline.Net Seeks Automotive Advertising Insiders For Social Networking Forum

Automotive advertising agencies support AgencyOnline.Net to leverage their resources to compete in a very competitive market. Automotive advertising vendors on the site are doing the same and EveryCarListed.Com has taken the social networking element of the online auto industry community to a new level with the creation of their own “Auto Industry Insights” forum… Continue

Added by Philip Zelinger on December 21, 2008 at 9:57pm — No Comments

Bad News For The Auto Industry Is Good News For Consumers-EveryCarListed.Com Is Great News For Both!

After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net - a free automotive advertising resource portal - I can honestly say that I have seen everything and today's tough economic times are no exception! I started selling cars in 1975 in the middle of that decade's gas crisis and the premature announcement of the "death of the american auto industry"… Continue

Added by Philip Zelinger on December 5, 2008 at 6:30am — No Comments

When Online Marketing Creates Offline Opportunities - Do Dealers Understand the Full Reach of Digital Advertising?

When Online Turns Offline - Understand the Full Reach of Your Internet Advertising



In theory, one of the unique benefits… Continue

Added by Ralph Paglia on November 23, 2008 at 12:00pm — No Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue

Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

Chrysler's New Online Strategy Includes Dealer Websites and Digital Advertising

Chrysler LLC is overhauling its approach to online marketing and will begin rolling out its new strategy to its dealers in the next couple of weeks. Dealers will pay 40% - 60% less than the market price for leads and websites under the new program. The strategy also will integrate all of Chrysler's and its dealers' online marketing efforts. -… Continue

Added by Ralph Paglia on October 24, 2008 at 7:30am — No Comments

NeoSynergy Highlighted on WWJ Radio Great Lakes IT Report

WWJ Technology Editor Matt Roush with the latest on innovation in Michigan.

Check it out... http://neosynergy.net/news_09032008.html

Added by Todd Ridley on September 4, 2008 at 12:39pm — No Comments

NeoSynergy Further Extends Dealers' Advertised Pricing and Inventory

Best Deals Impressions Increased 120 Percent from June to August, Additional Widgets and Search Technologies to be Introduced Throughout 2008



BLOOMFIELD HILLS, Mich., Sept. 2, 2008 –NeoSynergy, a Web-based automotive software firm is introducing additional technologies to broadcast automotive dealers’ new-vehicle pricing and inventory, called Best Deals, to aggregator sites such as Google Base and Oodle. The firm will also begin pushing advertising and inventory to other automotive… Continue

Added by Todd Ridley on September 3, 2008 at 12:30pm — No Comments

Online Dealer Reviews - Not Quite Ready For Prime Time

Written by Amit Aggarwal of J. D. Power and Associates



I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.



People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue

Added by Ralph Paglia on July 28, 2008 at 7:30pm — No Comments

AdAgencyOnline.Net Supports Automotive Advertising “Mobile Ready” Initiative

Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA. Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net as “The One… Continue

Added by Philip Zelinger on July 24, 2008 at 10:58am — No Comments

Dealers Cut Conventional Advertising Spend - Increase Their Online Advertising

Dealers cut, shift their ad spending - Internet grabs bigger share of media budget



Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.



Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue

Added by Ralph Paglia on July 21, 2008 at 7:21am — No Comments

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