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All ADM Blog Posts Tagged 'Online' (130)

More ZMOT!....Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…

Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments


Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…


Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments

It’s Not What He Knows...

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…


Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments

Wow a Real Voice. It Freaked Me Out.

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.


Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…


Added by Glenn Pasch on March 27, 2012 at 5:30pm — 14 Comments

Join Other Progressive Internet Managers, GMs and Dealer Principals Next Tuesday!

My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…


Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments

Matt & Vanessa Don't Hate Me…

But you couldn’t be more wrong about microsites!


I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…


Added by Larry Bruce on March 10, 2012 at 9:30am — 23 Comments

Advertisers Looking to Spend on Online Ad Networks

Advertisers Looking to Spend on Online Ad Networks…


Added by Ralph Paglia on March 6, 2012 at 8:23am — No Comments

Online Consumers Trust Branded Site Ads Most, SMS Text Ads Least

Online Consumers Trust Branded Site Ads Most, SMS Ads Least

Online consumers place the most trust in advertising they find on branded websites,…


Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments

Future Auto World… what’a ya think?

An interesting report from comScore and I think some premonitions for retail automotive.



  1. Could FREE shipping break open real eCommerce for automotive? I think it is certainly a big hurdle right now logistically and monetarily. Taking away the monetary factor may go a long way toward opening this up. Of course there are still some logistics involved and there is the tactile factor. The need to touch and feel the vehicle is diminishing slowly…

Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments

I Keep Stumbling upon new places for Reviews

Reviews are creeping up everywhere


I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…


Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments

Look at your Dealership through the Eyes of your Customers

As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.

I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their…


Added by Glenn Pasch on January 13, 2012 at 4:16am — 2 Comments

AutoMazing Podcast

The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.


12/29/11 - What Makes A Great Customer Experience &…


Added by Larry Bruce on January 4, 2012 at 3:19am — No Comments

TrueCar, KBB & Edmunds: an Objective View

TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.

Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…


Added by Larry Bruce on January 3, 2012 at 7:30pm — 13 Comments

Why you don’t need a website provider

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank…


Added by Larry Bruce on November 6, 2011 at 2:36pm — 5 Comments

From the Trenches - What To Do About A Bad Review

What To Do About A Bad Review

We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.

Asking that customer to…


Added by Tom Gorham on October 27, 2011 at 10:00am — 74 Comments

Why Your Dealership Should Have a YouTube Channel

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.


Here's why:



Added by Ali Amirrezvani on October 25, 2011 at 8:57am — 2 Comments

Will Your Dealership Use Google+ For Businesses?

The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.


Only Ford and GM have official profiles…


Added by Ali Amirrezvani on October 10, 2011 at 12:19pm — No Comments

Focusing on your PODScore and help understand ZMOT

About a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at We had a business type their company name into search and then count the number of listings they controlled. The result, through the PODscore formula, gave you a very simple numerical value of how well they dominated page one in…


Added by Glenn Pasch on October 3, 2011 at 6:07pm — No Comments

Online Display Advertising - Research Data Shows How, When, Who and Why It Works!



Added by Ralph Paglia on October 3, 2011 at 8:00am — 4 Comments

From the trenches - Where's the value of video?

More than 8 years of content is uploaded to YouTube every day.  That's more video content in one month than the three major US networks created in 60 years.  YouTube is owned by Google, and Google is attaching "search" relevance to video.  The following chart from SearchMetrics illustrates the most recent trends in search showing that video is dominating every other catagory.  Dealership marketing would fall under "Shopping".…


Added by Tom Gorham on September 16, 2011 at 12:00pm — 5 Comments

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