Professional Community for Car Dealers, Automotive Marketers and Sales Managers
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.Continue
Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…Continue
Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…Continue
My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…Continue
Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…Continue
Added by Ralph Paglia on March 6, 2012 at 8:23am — No Comments
Online Consumers Trust Branded Site Ads Most, SMS Ads LeastContinue
Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
Reviews are creeping up everywhere
I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…Continue
Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments
As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.
I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their…Continue
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience &…Continue
Added by Larry Bruce on January 4, 2012 at 3:19am — No Comments
TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.
Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…Continue
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank…Continue
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to…Continue
Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages. If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.
The verdict on Google+ for personal use still seems to be out for many (myself included). But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.
Added by Ali Amirrezvani on October 10, 2011 at 12:19pm — No Comments
About a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a business type their company name into search and then count the number of listings they controlled. The result, through the PODscore formula, gave you a very simple numerical value of how well they dominated page one in…Continue
Added by Glenn Pasch on October 3, 2011 at 6:07pm — No Comments
More than 8 years of content is uploaded to YouTube every day. That's more video content in one month than the three major US networks created in 60 years. YouTube is owned by Google, and Google is attaching "search" relevance to video. The following chart from SearchMetrics illustrates the most recent trends in search showing that video is dominating every other catagory. Dealership marketing would fall under "Shopping".…Continue