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All ADM Blog Posts Tagged 'Online' (135)


Influencer
Re-connection in a digital world: "The golden rule" (Part 1 of 3).

 I wonder sometimes where we lost our way in the car biz....People buy things from people they like.....from people who care about them. As we end 2013 we are more challenged then ever to connect human to human. 

My Father sold automobiles in the 1950 and 60's. At the same time he had 7 kids in 10…

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Added by Tim Elliott on October 22, 2013 at 4:41am — No Comments

Google Changes Their Online Review Experience ... Again

For those keeping track, Google just recently made their second change to their Online Review experience in 14 months. These changes are important for you to be aware of as they have a huge impact on Google search results and how your business appears to shoppers out on the Internet. Below I have provided a summary of the changes and how they might be impacting your business. If you have any questions about these changes and how they might impact your business, feel free to email me,…

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Added by Vickie Gibbs on July 22, 2013 at 3:12pm — 2 Comments

Band-Aids don't cure Cancer!

This one isn't going to make me any friends, but I believe it wholeheartedly and feel that it needs to be said...

I was asked a couple days ago by two different prominent people in the industry the following question: Can you outsource your reputation to a vendor? I’m of the opinion that with a proper definition of the term “reputation,” the short answer is, “No.”

What is “Your Reputation?”

Merriam-Webster’s Learners dictionary…

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Added by Ryan Leslie on March 15, 2013 at 2:32pm — 9 Comments


Influencer
Can Dealers Use Targeted Online Discounts To Develop Better Customer Relationships?

New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…

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Added by Ralph Paglia on February 20, 2013 at 5:30pm — 3 Comments


Influencer
Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions

American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a…

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Added by Ralph Paglia on January 23, 2013 at 10:00am — 2 Comments

When Online Video Success Is Not What It Seems

Fake YouTube views are nothing new but a recent music industry crackdown shed some light on just how common the practice is. Ten days ago, Google …

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Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments

4 Mistakes Dealers Make with Online Video Marketing

When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:

1. Not Using Video at All

The biggest mistake is choosing to avoid video altogether. Using video for your business is…

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Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments


Influencer
New American Spending Record Set on Cyber Monday

Cyber Monday 2012 Ranks As Biggest Online Spending Day in History 

American spent $1.465…

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Added by Ralph Paglia on November 28, 2012 at 12:00pm — 3 Comments


Influencer
Lindsey Stone Sparks Facebook Rage With Photo At Arlington National Cemetary

Over the last couple of days, a major controversy has been brewing regarding a specific Facebook post made by a woman by the name of Lindsey Stone, and the online…

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Added by Timothy Martell on November 21, 2012 at 4:30am — 6 Comments

Can Your Dealership Really Benefit From the Parts and Accessories E-Commerce?

Your dealership is a physical store. You sell actual cars and trucks, and other products and services such as parts and customization items, accessories, and routine maintenance plans. You even provide extended warranty options for new and previous buyer. What if someone told you that you could provide just about all of these same services online? What if you were also told that you could reach people across the country, and no longer be limited to your local market?

The…

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Added by Dmitriy Goroshin on October 18, 2012 at 4:41pm — No Comments


Influencer
Yes, QR Codes Do Work

See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site.

QR codes are all the rage, but do they…

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Added by CDK Global on October 3, 2012 at 3:30pm — 4 Comments


Influencer
Mobile: Time Spent Watching Online Video Jumps

Share of Time Spent Watching Online Video on Mobile Devices Jumps in Q2

The share of time spent…

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Added by Ralph Paglia on September 11, 2012 at 12:30am — No Comments

Opinion about Google+, Reviews, and Online Reputation Management

Everyone has an opinion about how to use Google+ and posting reviews.  We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.

Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do.  Furthermore, your sales both repeat and referrals will increase, your branding will…

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Added by James Schaefer on August 28, 2012 at 7:18pm — 23 Comments

Make a Mark and Establish Your Business Online

The Importance of Training Executives for Social Media…

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Added by Bob Garlick on August 7, 2012 at 6:06pm — 3 Comments


Influencer
Video Advertising Growing in Effectiveness and Use by Auto Industry

Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry

Americans viewed more than 11 billion video ads in June,…

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Added by Ralph Paglia on July 23, 2012 at 12:30pm — 2 Comments

Maintaining a Stellar Online Reputation for your Dealership

You’ve read article after article about the wonders of an online presence and what it can do for your dealership.

While that’s undeniably true, there are liabilities that come with the territory, as well. Your brand’s online identity is a crucial element among your company’s marketing…

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Added by Jim Fitzpatrick on July 11, 2012 at 11:00am — 4 Comments

Online Reviews (Good & Bad) can help sell your vehicles…or Not

Today, more than ever, online reviews can make or break your month selling vehicles.  We can search for online reputation management companies and we will get hundreds if not thousands of opinions on how to manipulate the system of posting positive reviews.  Many of these companies state that they have a secret to help your dealership look like they are flawless.  This is done utilizing a lot of smoke and mirrors.

Studies by consumer behavior and search experts say that 7 out of 10…

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Added by James Schaefer on June 25, 2012 at 9:04am — No Comments


Influencer
Share Your Customer Feedback

I was struck by the simplicity of a sign in a hospital cafeteria the other day that said,

“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.

The climate has shifted over the past two years where businesses are…

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Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments


Influencer
Still not Getting Reviews?

I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside. 

"Warning: Ratings Count for Shoppers".  Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.

Well before I get to what the article said, I…

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Added by Glenn Pasch on June 20, 2012 at 4:31am — 1 Comment

Did GM Make a Wise Decision Dropping Facebook as an Advertising Medium?

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook?

On the surface, this looks like GM is retreating saving advertising dollars.  When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons.  GM states that the risk to advertise is not worth the reward…

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Added by James Schaefer on May 21, 2012 at 8:18pm — No Comments

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