I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.

• "Dealers need to do what we tell them about their marketing."
• "If dealers would let us handle…

Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…

"Flaws in Cobalt system prompt honorary change and improvement"

Houston, TX (June 24, 2014) - VL Digital Marketing CEO Manny Luna and Sr. Vice President Larry Flowers were recently recognized by …

https://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415

Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group…

http://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415?aff=es2&rank=1#

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…

Everyone in the automotive industry is familiar with Tesla’s entry into the automotive retail business.

However, not as many realize that they’re simultaneously spotlighting innovative functionality that any manufacturer could use to make automotive service easier and more…

I'm writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I've encountered before.

What seemed at first to be merely a bad SEO practice, now seems to…

Handling Manufacturer Communications

Mike Charapp, Author, Auto Dealer Law

With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…

Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…

As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…

Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse the web while driving. As in-car technology grows exponentially, the potential to offer consumer convenience is…

Top 10 Automotive OEM Websites as Measured by Hitwise for December 2011...

Download the Data in Excel file format:…

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader

Daytona Beach, FL -- October 5, 2011 – DMEautomotive, the industry leader in science-based, results-driven…

There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?

While the officially-mandated approach can be quite…

Do you believe having new vehicle incentives on your website's inventory page is helpful? If they're current & automatically updated, by VIN, would that generate + leads / sales for your dealership?

If you could add incentives to your site, would you? What benefits do you see? What drawbacks? Does this create / improve trust between you, your dealership and your customers? If the application was smart enough to display the better deal - Factory…