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All ADM Blog Posts Tagged 'OEM' (20)

Audi Wants To Supervise Your Technicians… With Robots

Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…

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Added by Richard Holland on June 26, 2014 at 5:42am — 3 Comments

PROMINENT INTERNET MARKETING EXECUTIVES RECEIVE RECOGNITION AND INVITATION FOR COBALT SYSTEMS

"Flaws in Cobalt system prompt honorary change and improvement"

Houston, TX (June 24, 2014) - VL Digital Marketing CEO Manny Luna and Sr. Vice President Larry Flowers were recently recognized by …

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Added by Manny Luna on June 26, 2014 at 1:30am — No Comments

Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group 6



https://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415

Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group…

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Added by Sean V. Bradley on June 9, 2014 at 8:58pm — No Comments

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales Training



http://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415?aff=es2&rank=1#

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…

Added by Sean V. Bradley on April 24, 2014 at 5:27am — No Comments

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…

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Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments

Tesla Demonstrates How OEMs Could Cut Into Service Revenue

Everyone in the automotive industry is familiar with Tesla’s entry into the automotive retail business.

However, not as many realize that they’re simultaneously spotlighting innovative functionality that any manufacturer could use to make automotive service easier and more…

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Added by Richard Holland on January 16, 2014 at 6:00am — 7 Comments

3 Reasons to Fire Your Website Vendor Today

I'm writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I've encountered before.

What seemed at first to be merely a bad SEO practice, now seems to…

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Added by Timothy Martell on January 14, 2014 at 6:30am — 82 Comments

Handling Manufacturer Communications as We Head Into NADA

Handling Manufacturer Communications

Mike Charapp, Author, Auto Dealer Law

 

With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…

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Added by Laurie Halter on January 30, 2013 at 11:30am — No Comments

Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus

Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…

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Added by J.D. Rucker on December 7, 2012 at 11:00pm — 25 Comments

From the Trenches - Let's Get Personal

 

As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…

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Added by Tom Gorham on November 23, 2012 at 12:30pm — 21 Comments

The Battle Between In-Car Apps And Manufacturers

Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse the web while driving. As in-car technology grows exponentially, the potential to offer consumer convenience is…

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Added by Stephen Jackson on September 24, 2012 at 10:30am — No Comments

Top 10 Automotive OEM Websites

Top 10 Automotive OEM Websites as Measured by Hitwise for December 2011...

Download the Data in Excel file format:…

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Added by Ralph Paglia on April 10, 2012 at 12:00pm — No Comments

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

  

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

 

Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader

 

Daytona Beach, FL -- October 5, 2011DMEautomotive, the industry leader in science-based, results-driven…

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Added by Crystal Hartwell on October 5, 2011 at 5:47am — No Comments

Going Beyond OEM Website Approved Solutions



There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?

While the officially-mandated approach can be quite…

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Added by Richelle Farley on August 15, 2011 at 5:14pm — 2 Comments

Top Ten Car Company Websites

The following chart displays the relative market share of automotive consumer website traffic by manufacturer in the United States.
Note:…
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Added by Ralph Paglia on November 23, 2010 at 2:32pm — No Comments

Incentives Management

Do you believe having new vehicle incentives on your website's inventory page is helpful? If they're current & automatically updated, by VIN, would that generate + leads / sales for your dealership?

If you could add incentives to your site, would you? What benefits do you see? What drawbacks? Does this create / improve trust between you, your dealership and your customers? If the application was smart enough to display the better deal - Factory…

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Added by Gregg Henton on November 9, 2010 at 12:03pm — 2 Comments

FTC: Bloggers Not the Target, Advertisers Are



If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue

Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments

Google's "Insights" into An Automotive Brand Search Recession

You can view my original post on Search Marketing Sage.



Automotive OEM manufacturers are some of the biggest spenders in Pay Per Click Advertising. All automotive OEMs advertise on their own brand names – even though they already have number one natural results for their brand names. Some marketers are critical of advertising on brand terms that they already rank… Continue

Added by Tad Miller on November 19, 2008 at 6:29am — No Comments

About the Automotive Digital Marketing Professional Community...

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue

Added by Ralph Paglia on June 8, 2008 at 2:00pm — No Comments

Automakers and links to their Web sites

Acura Division, American Honda Motor Co. Inc.…

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Added by Ralph Paglia on January 10, 2008 at 11:30pm — No Comments

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