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All ADM Blog Posts Tagged 'OEM' (13)
Handling Manufacturer Communications as We Head Into NADA
Handling Manufacturer Communications
Mike Charapp, Author, Auto Dealer Law
With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…
ContinueAdded by Laurie Halter on January 30, 2013 at 12:30pm — No Comments
Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus
Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…
Added by J.D. Rucker on December 8, 2012 at 12:00am — 25 Comments
From the Trenches - Let's Get Personal
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…
Added by Tom Gorham on November 23, 2012 at 1:30pm — 21 Comments
The Battle Between In-Car Apps And Manufacturers
Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse the web while driving. As in-car technology grows exponentially, the potential to offer consumer convenience is…
Added by Stephen Jackson on September 24, 2012 at 10:30am — No Comments
Top 10 Automotive OEM Websites
Top 10 Automotive OEM Websites as Measured by Hitwise for December 2011...
Download the Data in Excel file format:…
ContinueAdded by Ralph Paglia on April 10, 2012 at 12:00pm — No Comments
Mike Martinez Joins DMEautomotive as Chief Marketing Officer
Mike Martinez Joins DMEautomotive as Chief Marketing Officer
Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader
Daytona Beach, FL -- October 5, 2011 – DMEautomotive, the industry leader in science-based, results-driven…
ContinueAdded by Crystal Hartwell on October 5, 2011 at 5:47am — No Comments
Going Beyond OEM Website Approved Solutions
There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?
While the officially-mandated approach can be quite…
ContinueAdded by Richelle Farley on August 15, 2011 at 5:14pm — 2 Comments
Top Ten Car Company Websites
Added by Ralph Paglia on November 23, 2010 at 3:32pm — No Comments
Incentives Management
Do you believe having new vehicle incentives on your website's inventory page is helpful? If they're current & automatically updated, by VIN, would that generate + leads / sales for your dealership?
If you could add incentives to your site, would you? What benefits do you see? What drawbacks? Does this create / improve trust between you, your dealership and your customers? If the application was smart enough to display the better deal - Factory…
ContinueAdded by Gregg Henton on November 9, 2010 at 1:03pm — 2 Comments
FTC: Bloggers Not the Target, Advertisers Are
If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue
Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments
Google's "Insights" into An Automotive Brand Search Recession
Automotive OEM manufacturers are some of the biggest spenders in Pay Per Click Advertising. All automotive OEMs advertise on their own brand names – even though they already have number one natural results for their brand names. Some marketers are critical of advertising on brand terms that they already rank… Continue
Added by Tad Miller on November 19, 2008 at 7:29am — No Comments
About the Automotive Digital Marketing Professional Community...
Added by Ralph Paglia on June 8, 2008 at 2:00pm — No Comments
Automakers and links to their Web sites
Acura Division, American Honda Motor Co. Inc.… |
Added by Ralph Paglia on January 11, 2008 at 12:30am — No Comments
Latest ADM Blog Posts
- Handling Manufacturer Communications as We Head Into NADA
- Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus
- From the Trenches - Let's Get Personal
- The Battle Between In-Car Apps And Manufacturers
- Top 10 Automotive OEM Websites
- Mike Martinez Joins DMEautomotive as Chief Marketing Officer
- Going Beyond OEM Website Approved Solutions
Most Popular ADM Member Blog Posts
- Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus
- Top 10 Automotive OEM Websites
- From the Trenches - Let's Get Personal
- Automakers and links to their Web sites
- Handling Manufacturer Communications as We Head Into NADA
- Top Ten Car Company Websites
- FTC: Bloggers Not the Target, Advertisers Are
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December 12, 2013 from 8am to 5pm – Indianapolis, IN
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