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All ADM Blog Posts Tagged 'OEM' (25)

Piggyback On Your OEM’s Efforts For Increased Service Revenue

Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to…


Added by Chris Miller on October 9, 2015 at 6:00am — No Comments

Who Owns Your Cars? Automakers Say They Do

The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…


Added by Richard Holland on April 30, 2015 at 5:00am — No Comments

The Recall Crisis: To a Scared Customer, an Apology can go a Long Way

For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data…


Added by Chris Miller on April 20, 2015 at 8:51am — No Comments

Senate Bill Could Force Recall Repairs & How You Can Capture More of That Work

Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…


Added by Chris Miller on April 13, 2015 at 6:32am — No Comments

Dealers-First Mentality. The Industry Needs It.

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.

  • "Dealers need to do what we tell them about their marketing."
  • "If dealers would let us handle…

Added by Jon Lamb on September 18, 2014 at 11:11pm — No Comments

Audi Wants To Supervise Your Technicians… With Robots

Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…


Added by Richard Holland on June 26, 2014 at 5:42am — 3 Comments


"Flaws in Cobalt system prompt honorary change and improvement"

Houston, TX (June 24, 2014) - VL Digital Marketing CEO Manny Luna and Sr. Vice President Larry Flowers were recently recognized by …


Added by Manny Luna on June 26, 2014 at 1:30am — No Comments

Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group 6

Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group…


Added by Sean V. Bradley on June 9, 2014 at 8:58pm — No Comments

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales Training

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…

Added by Sean V. Bradley on April 24, 2014 at 5:27am — No Comments

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…


Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments

Tesla Demonstrates How OEMs Could Cut Into Service Revenue

Everyone in the automotive industry is familiar with Tesla’s entry into the automotive retail business.

However, not as many realize that they’re simultaneously spotlighting innovative functionality that any manufacturer could use to make automotive service easier and more…


Added by Richard Holland on January 16, 2014 at 6:00am — 7 Comments

3 Reasons to Fire Your Website Vendor Today

I'm writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I've encountered before.

What seemed at first to be merely a bad SEO practice, now seems to…


Added by Timothy Martell on January 14, 2014 at 6:30am — 77 Comments

Handling Manufacturer Communications as We Head Into NADA

Handling Manufacturer Communications

Mike Charapp, Author, Auto Dealer Law


With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…


Added by Laurie Halter on January 30, 2013 at 11:30am — No Comments

Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus

Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…


Added by J.D. Rucker on December 7, 2012 at 11:00pm — 25 Comments

From the Trenches - Let's Get Personal


As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…


Added by Tom Gorham on November 23, 2012 at 12:30pm — 20 Comments

The Battle Between In-Car Apps And Manufacturers

Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse the web while driving. As in-car technology grows exponentially, the potential to offer consumer convenience is…


Added by Stephen Jackson on September 24, 2012 at 10:30am — No Comments

Top 10 Automotive OEM Websites

Top 10 Automotive OEM Websites as Measured by Hitwise for December 2011...

Download the Data in Excel file format:…


Added by Ralph Paglia on April 10, 2012 at 12:00pm — No Comments

Mike Martinez Joins DMEautomotive as Chief Marketing Officer


Mike Martinez Joins DMEautomotive as Chief Marketing Officer


Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader


Daytona Beach, FL -- October 5, 2011DMEautomotive, the industry leader in science-based, results-driven…


Added by Crystal Hartwell on October 5, 2011 at 5:47am — No Comments

Going Beyond OEM Website Approved Solutions

There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?

While the officially-mandated approach can be quite…


Added by Richelle Farley on August 15, 2011 at 5:14pm — 2 Comments

Top Ten Car Company Websites

The following chart displays the relative market share of automotive consumer website traffic by manufacturer in the United States.

Added by Ralph Paglia on November 23, 2010 at 2:32pm — No Comments

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