Technology that helps safeguard… Continue
Added by Chris Miller on November 13, 2018 at 6:37am —
To boost your business and help your advertising hit home, that’s why.
Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.
Or maybe you’re a…
Added by Ernie Perich on November 5, 2018 at 11:41am —
Employees must be living embodiments of the brand promise.
A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t… Continue
Added by Ernie Perich on October 19, 2018 at 7:18am —
With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness. One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory. Co-op funds can substantially improve a dealer’s ROI by reimbursing up to 50% of your marketing spend. Think about it,… Continue
Added by Chris Martin on September 7, 2018 at 7:18am —
Are you selling effectively to the B2B buyer?
In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.
Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with… Continue
Added by Ernie Perich on August 27, 2018 at 7:00am —
YouTube product demos can give your brand a fighting chance.
Got a great product? Is it …
Added by Ernie Perich on June 25, 2018 at 8:30am —
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.
That’s why there are so many outsourced BDC services… Continue
Added by Chris Miller on May 18, 2018 at 6:00am —
There’s a huge push going on across the nation for subscription-based vehicle services.
First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of their choice. The payment includes everything from insurance to service,… Continue
Added by Chris Miller on May 8, 2018 at 6:23am —
It’s always frustrating to read articles about…
Added by Chris Miller on December 29, 2017 at 6:00am —
When asked “who a…
Added by Scot Eisenfelder on November 29, 2017 at 6:00am —
One of the largest hurdles to overcoming the vehicle recall crisis facing automakers, dealers…
Added by Chris Miller on September 1, 2017 at 6:30am —
While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors for a particular solution.
This practice can be very… Continue
Added by Ujj Nath on May 19, 2017 at 6:30am —
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question is,… Continue
Added by Timmy D. James on March 24, 2017 at 7:00am —
Customer feedback is important to any business’ growth. That’s why many send out customer satisfaction surveys and managers pay attention to that feedback.
However, sometimes the feedback system is faulty or gets misinterpreted to the point of being useless. Take the feedback system Uber used to have. At the end of each trip riders were prompted to leave… Continue
Added by Mike Gorun on December 13, 2016 at 6:19am —
The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the brand and solidifying or commencing relationships. … Continue
Added by Chris Miller on May 26, 2016 at 6:57am —
I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to become…
Added by Jeff Glackin on February 11, 2016 at 6:00pm —
Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to increase service revenue and capture more business.… Continue
Added by Chris Miller on October 9, 2015 at 6:00am —
The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to… Continue
Added by Richard Holland on April 30, 2015 at 5:00am —
For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data… Continue
Added by Chris Miller on April 20, 2015 at 8:51am —
Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that… Continue
Added by Chris Miller on April 13, 2015 at 6:32am —