Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments
Added by Ralph Paglia on November 21, 2013 at 5:03am — No Comments
Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites
According to a new study conducted by…Continue
After American Honda Motor Company asked their dealer network not to participate in the TrueCar online sales program, Jeremy Alicandri evaluated TrueCar's response as follows:
"TrueCar publically implies that American Honda does not believe in transparent pricing for their customers. However, this is merely an attempt to smear Honda’s reputation, as Honda posts MSRPs, incentives, and special programs on their own website. Any critic of Honda’s decision should…
Added by Ralph Paglia on November 14, 2011 at 11:30am — No Comments
It’s no secret that…Continue
It is not the policies and procedures that define an organization but purpose, not initiatives but inspiration, not mandates but the mission, and not management but…Continue
Added by Ralph Paglia on July 28, 2008 at 7:30pm — No Comments
Added by Ralph Paglia on June 28, 2008 at 10:30pm — No Comments