Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.
Added by Ralph Paglia on August 3, 2019 at 8:00am — No Comments
Added by CPI Results on March 4, 2018 at 11:30am — No Comments
As a car dealer or…Continue
Added by Ralph Paglia on September 22, 2017 at 6:30am — No Comments
80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).…Continue
Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments
Added by Ashley Weidner on May 20, 2015 at 6:00am — No Comments
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
Have you ever found yourself up late at night watching a movie that has been edited for content?
Some dubs are better than others, but it doesn't take a lip reader to know that "Yippee Kay Yeah, Mr. Falcon" may not have been in the original script of Die Hard. Here is another classic from Snakes on a Plane:
When responding to a negative review…Continue
We’ve all come across it, a negative review. It’s almost like a scarlet letter. You know it’s around but you really don’t want to address it. That’s probably the worse thing you could do, so the question remains -- how do you respond to a negative review?…