Professional Community for Car Dealers, Automotive Marketers and Sales Managers
People buy everything online these days. Or do they? In reality, there are some items people simply prefer to touch, see,…Continue
Added by David Metter on October 24, 2016 at 11:20am — No Comments
Us Brits are innately polite and fair-minded individuals, meaning that the art of negotiation is often lost on us. This is particularly true when purchasing a single item, as we are predisposed to avoid negotiation unless we are looking to complete a bulk purchase.
This also applies to big-ticket purchases such as cars, even those that are bought as used models. The truth is…Continue
Added by Leona Zoey on April 13, 2016 at 5:25am — No Comments
ARE GM RECALLS STARTING TO HURT SALES FOR GM DEALERS? *****************************************************************************
Initially the answer was NO it really didn't have any noticeable effect. BUT recently I've had a lot of dealers starting to tell me that the customers are beginning to defect because of the repeated bad news and new recalls almost daily. Personally, I think Mary Barra is doing a…Continue
Added by James A. Ziegler on June 19, 2014 at 7:35am — No Comments
ALBANY, N.Y. – July 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it is participating in General Motors’ (GM) new Dealership Technology Assistance Program (DTAP). Auto/Mate’s dealership management system (DMS) and Customer/Mate (CRM) are both certified by GM as part of the program.
“The DTAP certification ensures that dealers using our DMS will have the functionality necessary to support seamless OEM data and…Continue
Added by Mike Esposito on July 29, 2013 at 9:05am — No Comments
July 11th Webinar: How Carter Motors Group Used “Why Buy” Messaging to Become #1
Added by Ken Beam on January 27, 2012 at 6:51pm — No Comments
Groundbreaking program increases the number of vehicles on Phoenix lots eligible for certification; provides used car buyers with peace of mind and purchase protection
Venice, CA -- January 18, 2012
– Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that SureSaleTM Certified, a comprehensive certified pre-owned (CPO)…
Added by Crystal Hartwell on January 18, 2012 at 7:30am — No Comments
There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.
Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.
Let’s add the numbers up: the average cost of a used…
Added by Jeffrey Schwartz on December 12, 2011 at 8:09am — No Comments
Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator
Venice, CA -- November 28, 2011
– Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as the…
VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief…
Added by Crystal Hartwell on November 21, 2011 at 8:00am — No Comments
Grand Theft Auto – How Citizens Fought for the American Dream
May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.
Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail…Continue
Added by Cliff Banks on October 18, 2011 at 7:30am — No Comments
This week, two American luxury brands, Lincoln and Cadillac, began rolling out facility redesign initiatives, at significant expense for their dealers.
The question is, do facility redesigns help dealers sell more vehicles?
Ford Motor Co. began talking to its Lincoln dealers last year about the investment they would have to make in their stores if they wanted to continue selling Lincolns. A meeting last week in Detroit with approximately 120 Lincoln dealers…Continue
Added by Cliff Banks on June 17, 2011 at 3:38am — No Comments
May Sales Drop – A Blip or a Trend?
Just when we were beginning to feel good about the auto industry following eight months of sales growing by percentages in the double digits, sales plunged in May, down 4% from May of last year.
The question is whether the drop will be a trend the rest of the year or a “minor” disruption for a couple of months. The major challenge is lack of inventory resulting from the earthquake in Japan earlier this year. The lack of inventory has led to…Continue
General Motors SFE Facilitator "Train the Trainer" presentation about Social Media Marketing for GM Dealers in 2011 prepared and facilitated by Ralph Paglia for GM:…Continue
Added by Ralph Paglia on December 30, 2010 at 8:30am — No Comments
Here is a link to my blog with all of the details and changes: http://blog.liquidmotors.com/2010/04/01/ebay-motors-seller-changes-are-now-live/
Here are some of the highlights:
Since Vehicles sellers have a different sales frequency and Dealers are held to industry-accepted performance standards we’ve decided to introduce unique requirements for eBay Motors Vehicles…Continue
Added by Terry Holbrook on April 1, 2010 at 9:26am — No Comments
Added by Philip Zelinger on November 18, 2009 at 7:04am — No Comments