Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When it comes to car buying, not very many. Emotions often take center stage.
Don’t get me wrong. There’s nothing inherently bad about…Continue
Added by Bill Wittenmyer on October 14, 2020 at 1:00pm — No Comments
It is August and summer is in full swing. But most of us won't be able to take a vacation anytime soon... Many areas of the country are too hot to spend much time out on the lot. So, we have compiled a list of innovative devices to make your summer more productive and profitable, both at your dealership and at home.
Whether you believe in Climate Change or not, as air…Continue
Added by Ralph Paglia on August 12, 2020 at 6:30pm — No Comments
If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?
The short answer is “yes,” and here’s why:
Added by Bill Wittenmyer on July 22, 2020 at 12:00pm — No Comments
Added by Ralph Paglia on July 8, 2020 at 6:30pm — No Comments
The global economy has been thrown into…
Added by Ralph Paglia on July 5, 2020 at 7:30am — No Comments
When you make a decision to sell your old car, you will have to take a critical look at it.
You should understand that it can have defects that you don’t…Continue
Added by Amelia Grant on May 28, 2020 at 1:30am — No Comments
Survey indicates that auto dealers are ready to embrace digital retailing, while highlighting “experience” disconnects: tools providing inaccurate and/or misleading quoted payment terms are key culprit say 87% of dealers
Foothill Ranch, CA – January…Continue
Added by Crystal Hartwell on January 23, 2019 at 7:30am — No Comments
These days you need all the sales opportunities you can get. Next to digital leads and inbound calls, the service department provides the most…Continue
Added by Bill Wittenmyer on May 2, 2018 at 11:00am — No Comments
Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Added by Vidushi Jain on November 19, 2017 at 12:30pm — No Comments
Everyone knows the dangers of driving impaired and the statistics that accompany drunk driving or buzzed driving.
We are warned over and over again to not drive while under the influence of drugs and alcohol. But do we ever think about how other distractions can impair us? There are approximately…
Added by Eileen O'Shanassy on October 11, 2017 at 3:30pm — No Comments
Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools
CHICAGO, IL-- Marketing tools are rapidly evolving and automotive marketers are…
It's All About Conversion.
The Importance of Identifying the Anonymous Web Visitor at the ZMOT.
Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…Continue
Added by David Farmer on August 9, 2013 at 12:48pm — No Comments
Added by Ralph Paglia on October 27, 2012 at 12:36pm — No Comments
Users of Smaller Social Sites Share, Consume More Content
Added by Paul Potratz on July 17, 2012 at 2:33pm — No Comments
What are some of the things to avoid if you want to get more "Likes" for your dealership's Facebook Page? Here are a few that I found thanks to a Facebook link posted by Scott Monty...…Continue
Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled:
"Reputation Management Sells More Cars Than Any Other Social Media Strategy"…Continue