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All ADM Blog Posts Tagged 'Moneyball' (2)

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

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Added by Cobalt on July 10, 2014 at 10:30am — 1 Comment

Finding more Money? As Easy as Pie

It is about the Money and it's inevitable.

After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."

To which I reply, "You have two choices." Digital World

You can join an organization that already gets this.  Many do.  Many don't, but it is an alternative.

Or you can make the compelling argument a middle manager must make in this new digital…

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Added by Jim Flint on June 14, 2012 at 6:30am — No Comments

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