Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Cross Channel Advertising Optimization
|by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence & Part-time Digital Demystification Delegate at Cobalt.|
Are you tired…Continue
It is about the Money and it's inevitable.
After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."
To which I reply, "You have two choices."
You can join an organization that already gets this. Many do. Many don't, but it is an alternative.
Or you can make the compelling argument a middle manager must make in this new digital…Continue
Added by Jim Flint on June 14, 2012 at 6:30am — No Comments