Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It's All About Conversion.
The Importance of Identifying the Anonymous Web Visitor at the ZMOT.
Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…Continue
Added by David Farmer on August 9, 2013 at 12:48pm — No Comments
A topic I have been speaking about recently is how to interact with your customer base. From marketing your reviews on site, to creating a well thought out "wall of Fame" showing your community interaction, awards, videos etc. I also emphasized the need to interact with your Social Media followers.
I this week's Automotive news, an article by Lindsay Chappell speaks…Continue
Added by Glenn Pasch on July 12, 2012 at 7:20am — No Comments
“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.
The climate has shifted over the past two years where businesses are…Continue
Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments
I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside.
"Warning: Ratings Count for Shoppers". Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.
Well before I get to what the article said, I…Continue
As many observant dealerships know by now, there has been a lot of industry buzz about ZMOT. ZMOT, or the Zero Moment of Truth had its genesis at Proctor and Gamble, and has gained additional momentum thanks to Google and industry visionaries like Brian Pasch.
Added by Aaron Hassen on April 2, 2012 at 8:00am — No Comments
Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…Continue
Reviews are creeping up everywhere
I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…Continue
Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments
As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.
I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their…Continue
Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education.
What Jared and his team accomplished was to set the bar very high for other conferences to come in the automotive space. He not only got great educators and speakers from the industry, he reached out and got speakers who…Continue
Added by Glenn Pasch on October 15, 2011 at 4:29am — No Comments
About a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a business type their company name into search and then count the number of listings they controlled. The result, through the PODscore formula, gave you a very simple numerical value of how well they dominated page one in…Continue
Added by Glenn Pasch on October 3, 2011 at 6:07pm — No Comments