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Ralph Paglia's Blog Posts Tagged 'Mobile' (14)

Instamotor Mobile App Car Buyers Can Get Financing While Shopping for Cars

INSTAMOTOR LAUNCHES FINANCING SUPPORT FOR USED CARS…

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Added by Ralph Paglia on December 14, 2017 at 7:30pm — No Comments

Delivering Conversion Focused Mobile Experience More Challenging Than Predicted

Survey Finds Automotive Marketers Struggle to Deliver Great Mobile and Web Experience

Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools

CHICAGO,…

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Added by Ralph Paglia on September 24, 2014 at 8:00pm — 1 Comment

SoLoMo Infographic: Retailer Guide to Connecting Social Media, Local Search and Mobile Marketing

SoLoMo Infographic

Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…

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Added by Ralph Paglia on December 21, 2012 at 2:00am — 7 Comments

Nielsen Research Releases Automotive Mobile Path to Purchase Study

Nielsen Research Releases Automotive Mobile Path to Purchase Study 

On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…

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Added by Ralph Paglia on November 18, 2012 at 7:30pm — No Comments

Mobile: Time Spent Watching Online Video Jumps

Share of Time Spent Watching Online Video on Mobile Devices Jumps in Q2

The share of time spent…

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Added by Ralph Paglia on September 11, 2012 at 12:30am — No Comments

QR Codes Most-Used Mobile Channel For Engaging Car Buying Customers

For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers

1 in 2 auto industry marketers say they…

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Added by Ralph Paglia on July 8, 2012 at 2:30pm — 4 Comments

Relevance Drives Car Buyer Attention to Mobile Advertising

Subject Matter Relevance a Key Factor for Driving Increased Car Buyer Attention to Mobile Advertising

Roughly one-third of car buyers using smart phones and tablets say they would be more likely…

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Added by Ralph Paglia on July 7, 2012 at 9:00pm — No Comments

Mobile Marketing Rises Despite Growth Challenges

Automotive Mobile Marketing Rising Sharply in 2012, Despite the Challenges That Stunt Growth

Automotive Mobile marketing programs and related budget allocations by car companies and dealers are projected to increase in 2012. However, 37% of automotive…

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Added by Ralph Paglia on May 29, 2012 at 10:00pm — 3 Comments

Automotive Consumers who use Mobile Content Have High Access

Automotive Consumers who use Mobile Content Have High Access

 

 

Among the US individuals who consumed automotive content on their mobile devices during May 2011, access frequency was high,…

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Added by Ralph Paglia on August 16, 2011 at 5:00pm — No Comments

Mobile Automotive Consumers Have High Access

New Research Shows That Mobile Automotive Related Content Consumers Have Very High Access Rates...…

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Added by Ralph Paglia on July 12, 2011 at 7:00pm — 2 Comments

Mobile Purchasing; 3 in 10 Consumers Now Use Phones to Buy

3 in 10 Consumers Make Mobile Purchases

Three in 10 (29%) US consumers have made at least one purchase via mobile device, according to [pdf] a new white paper from Oracle and…

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Added by Ralph Paglia on April 12, 2011 at 11:30am — 5 Comments

40% of All Tweets Come From Mobile





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Added by Ralph Paglia on January 8, 2011 at 1:30pm — No Comments

Mobile Banner Ads Have Same Brand Recall As TV Spots by Erik Sass

On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, who shared some of the telecom giant's data at the Mobile Advertising Degree conference in Los Angeles on Wednesday.



Along with executives from mobile ad… Continue

Added by Ralph Paglia on May 16, 2008 at 12:30pm — No Comments

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