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All ADM Blog Posts Tagged 'Mobile' (75)

Edmunds.com Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…

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Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

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Added by J.D. Rucker on March 10, 2015 at 2:29am — No Comments

Google's Latest Algorithm Shift Points to Need for Better Mobile Presence

In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.

It took them two…

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Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.

The move was first noted by …

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Added by J.D. Rucker on February 4, 2015 at 7:43pm — 5 Comments

Delivering Conversion Focused Mobile Experience More Challenging Than Predicted

Survey Finds Automotive Marketers Struggle to Deliver Great Mobile and Web Experience

Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools…

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Added by Ralph Paglia on September 24, 2014 at 8:00pm — 1 Comment

Mobile Apps for Car Dealers



Automotive Reputation

Car Dealers Can Make Their Own Mobile App

Yesterday, when I presented 5 of my recommended "Best Practices" for Car Dealers at the 2014 AutoCon Conference, there were many questions from the dealers who attended my session... The most common question was how and where to get mobile apps built for a dealership. There are several high quality sources of mobile apps that are custom built…

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Added by Automotive Media Partners, LLC on September 6, 2014 at 3:24pm — No Comments

Mobile Marketing: The Automotive Game Changer

 

According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.

 

 …

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Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…

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Added by Tyson Madliger on July 30, 2014 at 7:54pm — No Comments

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

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Added by Tom Gorham on July 6, 2014 at 12:30pm — 32 Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

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Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…

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Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

The Future of Mobile Marketing for Automotive Retailers

 

 

 

In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…

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Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

Apple CarPlay : The Automotive Experience Hits The Gas.

 

Apple has just released its latest “Play” into the automotive sphere.

CarPlay is Apple’s BRAND NEW in-car infotainment system which…

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Added by Josh Knutson on March 3, 2014 at 1:30pm — 7 Comments

A New Tool To Convert Mobile Traffic Into Calls

Watch Video

Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…

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Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments

What is a Digital Agency ?

Miami Digital Agency, SMDigital Partners has been a Full Service Digital Agency in South Florida for over 10 years. Online marketing firm specializing in Pay-Per-Click, SEM, SEO, Responsive Web Design, Google Adwords, Local SEO Marketing and Augmented…

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Added by Lenny Gomez on June 13, 2013 at 1:26pm — No Comments

Are you using Mobile Marketing ?

More and more customers are using their mobile devices and tablets to access the internet but also perform web searches looking for information. Mobile Advertising is just beginning to be used as an effective online marketing channel and SMDigital has over 10 years of Mobile Marketing Experience. 



The year 2015 is one that Personal Computers will remember. It is expected that the number of users accessing the Internet via mobile devices such as Smartphones and tablets will outpace…

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Added by Lenny Gomez on June 13, 2013 at 7:49am — No Comments

Is anyone advertising with WAZE?

With Google acquiring Waze (http://adage.com/article/digital/google-wanted-waze-local-ad-market-mobile/242041/), I'm curious if any dealerships have looked into geo-based mobile advertising with Waze.  The minimum spend is only $50…

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Added by Charlie Bass on June 13, 2013 at 7:00am — No Comments

Second Screen Usage During Commercials Highlights Social Media's Potential

Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom, or get up to get a…

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Added by Louie Baur on June 3, 2013 at 9:30pm — 4 Comments

From the Trenches - I guess you guys aren't ready for that yet.

 

In the year 2000, I said,  "I guess you guys aren't ready for that yet." to the dealership I was leaving.

 

 

I was talking about the Internet.

 …

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Added by Tom Gorham on May 9, 2013 at 10:00pm — 18 Comments

Is Your Mobile Website Ready for Enhanced Campaigns?

Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...

In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…

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Added by Charlie Bass on April 22, 2013 at 6:00am — 4 Comments

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