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All ADM Blog Posts Tagged 'Mobile' (82)

Why you must have a Mobile Video Marketing Strategy

If you’re like me, you continually attend a great number of events, seminars and meetings. 

It seems that no matter what the key focus of an event is, somehow the topic of video weaves its way into the presentation or conversation.  Whether it is social or business, video has become the most…

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Added by Steve Santorsola on April 11, 2016 at 8:00am — 1 Comment


Influencer
An Undercover Service Department Story

In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.

Just like everyone, I patronize dealerships for my vehicle service. I was concerned…

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Added by Dan Beres on February 25, 2016 at 7:00am — No Comments


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Social Media Shake-Up: Part I

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your…

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Added by Joey Little on January 13, 2016 at 7:45am — No Comments


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This Week in Social Media

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful. …

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Added by Joey Little on January 6, 2016 at 2:10pm — No Comments


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The Future is Now: Getting to Know Today's Car Buyer

Automotive Future 

Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest…

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Added by Joey Little on December 3, 2015 at 9:00pm — 1 Comment


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Facebook Launches New Lead Ads – Good idea to try if you see high Mobile bounce rates

I have been talking to quite a few dealers who are trying to use Facebook Ads to generate more leads, but they only seeing a small percentage of those prospects fill out a website lead form. 

 

Or in a detailed look at Google Analytics, they see Facebook Ads that run on…

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Added by Brent Albrecht on October 30, 2015 at 10:30am — 4 Comments

5 Reasons Why Your Dealership Needs Mobile CRM

In case you have not noticed, the world has gone mobile.

Today’s smartphone technology has made it possible to do almost anything from the palm of your hand. From keeping in touch with friends, family and even customers through social media…

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Added by Rick McLey on October 30, 2015 at 8:00am — No Comments


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THE VALUE OF MOBILE ENGAGEMENT



Is there value in a mobile app for your dealership?  The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities.  This is known as Push Notifications, Location Based Messages, Targeted Messages and Direct Communication Messages.  Dealers can use mobile engagement to deliver positive brand experiences, keep users informed and build valuable, long-term relationships. Engagement…

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Added by Matt Kuczka on October 2, 2015 at 11:24am — No Comments


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Edmunds.com Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…

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Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments


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Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

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Added by J.D. Rucker on March 10, 2015 at 2:29am — 1 Comment

Google's Latest Algorithm Shift Points to Need for Better Mobile Presence

In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.

It took them two…

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Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments


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Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.

The move was first noted by …

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Added by J.D. Rucker on February 4, 2015 at 7:43pm — 5 Comments


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Delivering Conversion Focused Mobile Experience More Challenging Than Predicted

Survey Finds Automotive Marketers Struggle to Deliver Great Mobile and Web Experience

Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools…

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Added by Ralph Paglia on September 24, 2014 at 8:00pm — 2 Comments

Mobile Apps for Car Dealers



Automotive Reputation

Car Dealers Can Make Their Own Mobile App

Yesterday, when I presented 5 of my recommended "Best Practices" for Car Dealers at the 2014 AutoCon Conference, there were many questions from the dealers who attended my session... The most common question was how and where to get mobile apps built for a dealership. There are several high quality sources of mobile apps that are custom built…

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Added by Automotive Media Partners, LLC on September 6, 2014 at 3:24pm — No Comments


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Mobile Marketing: The Automotive Game Changer

 

According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.

 

 …

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Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…

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Added by Tyson Madliger on July 30, 2014 at 7:54pm — No Comments


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From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

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Added by Tom Gorham on July 6, 2014 at 12:30pm — 33 Comments


Influencer
Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

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Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments


Influencer
Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…

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Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments


Influencer
The Future of Mobile Marketing for Automotive Retailers

 

 

 

In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…

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Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

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