Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the …Continue
If you’re like me, you continually attend a great number of events, seminars and meetings.
It seems that no matter what the key focus of an event is, somehow the topic of video weaves its way into the presentation or conversation. Whether it is social or business, video has become the most…
In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.
Just like everyone, I patronize dealerships for my vehicle service. I was concerned…Continue
Added by Dan Beres on February 25, 2016 at 7:00am — No Comments
Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place. In 2016, it’s important your…Continue
Added by Joey Little on January 13, 2016 at 7:45am — No Comments
Added by Joey Little on January 6, 2016 at 2:10pm — No Comments
Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest…Continue
Or in a detailed look at Google Analytics, they see Facebook Ads that run on…Continue
Today’s smartphone technology has made it possible to do almost anything from the palm of your hand. From keeping in touch with friends, family and even customers through social media…Continue
Added by Rick McLey on October 30, 2015 at 8:00am — No Comments
Is there value in a mobile app for your dealership? The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities. This is known as Push Notifications, Location Based Messages, Targeted Messages and Direct Communication Messages. Dealers can use mobile engagement to deliver positive brand experiences, keep users informed and build valuable, long-term relationships. Engagement…
Added by Matt Kuczka on October 2, 2015 at 11:24am — No Comments
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.
I should go ahead and add an addendum to the…Continue
In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.
It took them two…Continue
Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments
Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.
The move was first noted by …Continue
Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools…Continue
Yesterday, when I presented 5 of my recommended "Best Practices" for Car Dealers at the 2014 AutoCon Conference, there were many questions from the dealers who attended my session... The most common question was how and where to get mobile apps built for a dealership. There are several high quality sources of mobile apps that are custom built…
Added by Automotive Media Partners, LLC on September 6, 2014 at 3:24pm — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…Continue
Added by Tyson Madliger on July 30, 2014 at 7:54pm — No Comments
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue