ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…Continue
Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments
Added by Lenny Gomez on June 13, 2013 at 1:26pm — No Comments
More and more customers are using their mobile devices and tablets to access the internet but also perform web searches looking for information. Mobile Advertising is just beginning to be used as an effective online marketing channel and SMDigital has over 10 years of Mobile Marketing Experience.
The year 2015 is one that Personal Computers will remember. It is expected that the number of users accessing the Internet via mobile devices such as Smartphones and tablets will outpace…
Added by Lenny Gomez on June 13, 2013 at 7:49am — No Comments
With Google acquiring Waze (http://adage.com/article/digital/google-wanted-waze-local-ad-market-mobile/242041/), I'm curious if any dealerships have looked into geo-based mobile advertising with Waze. The minimum spend is only $50…Continue
Added by Charlie Bass on June 13, 2013 at 7:00am — No Comments
Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom, or get up to get a…Continue
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue
According to a recent teamed-up study by Nielsen and Google to uncover mobile conversions i.e. what a result of a mobile search leads to such as; phone calls, in-store visits or online purchases. Together, they have discovered a lot of information…Continue
Added by Erin Ryan on April 2, 2013 at 3:30pm — No Comments
Comparing Your Own Analytics With National Statistics …Continue
Added by Tom Gorham on February 22, 2013 at 12:30pm — No Comments
There’s one thing that permeates throughout the car industry (and most industries in general) in regards to Facebook that needs to change. We look at our dealership Facebook pages and judge much of our success based upon how we’re doing there. Normally, we check the results and monitor the pages from a desktop. This is strange since…Continue
Added by Joe Schwartz on February 7, 2013 at 8:00am — No Comments
You've probably seen it, it's been passed around many times over the past few months, since it was released November of last year, just a little over 2 months ago. I'm talking about the Mobile Path to Purchase that Neilson put together, the very same study where they found that 36% of mobile…Continue
Added by David Johnson on January 24, 2013 at 12:00pm — No Comments
With the recent coverage of Facebook mobile adoption, one question that's on the minds of automotive mobile marketing professionals is how fast is…Continue
Added by Joe Schwartz on January 16, 2013 at 3:30am — No Comments
With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.
Added by Joe Schwartz on January 6, 2013 at 7:14pm — No Comments
In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their…Continue
Added by J.D. Rucker on December 30, 2012 at 7:00am — No Comments
Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…Continue
Added by Lenny Gomez on December 27, 2012 at 8:30am — No Comments
Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…Continue
It was one of the most used made-up words of 2012 (and in many cases, one of the most annoying). Just about every marketer in and out of the automotive industry used some variation of "SoLoMo" (Social/Local/Mobile) in a blog post, video, presentation, or declaration of things to come. The underlying concept - that many people and the sites…Continue
Nielsen Research Releases Automotive Mobile Path to Purchase Study
On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…Continue
Added by Ralph Paglia on November 18, 2012 at 8:30pm — No Comments