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All ADM Blog Posts Tagged 'Millenials' (7)

Believe It Or Not, Consumers Want To See Your Ads

Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…


Added by Paul Moran on November 13, 2015 at 4:58am — No Comments

Influencer Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…


Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Mobile Marketing: The Automotive Game Changer


According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.




Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…


Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…


Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

Response to Another Factually Incorrect TrueCar Discussion Post

(This was a response to a TrueCar Discussion post that I felt worth showing here)

@Jason M...that statement really exemplifies the tremendous misinformation on this entire subject, and a lack of understanding of regulatory issues.  Case in point...

When I was heading up a confidential entrepreneurial project for Ford Motor Company over 10 years ago, there was no state license or regulation that was directly applicable to that business model in all the states we were…


Added by Charles Kim on January 16, 2012 at 6:08pm — 5 Comments

Generation-Y will be your friend and fan, when you push their button the right way

Gen-Y-just-loves-facebook-and-social-media According to a newer study from L2, Generation Y or also called Millenials are the consumer Group to watch out for, when trying to convince and to engage them to interact with your brand, make or model.

As the study revealed 81% of… Continue

Added by VJ on January 3, 2011 at 11:53am — 2 Comments

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