Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.
An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…
Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments
POWER TO DRIVE YOUR SERVICE DEPARTMENT BUSINESS
(EDITOR'S NOTE: Ignore First 15 Seconds of Video!)
The Competitive Edge
PowerDealer*, a division of J.D. Power and…Continue
Added by Ralph Paglia on October 30, 2015 at 8:30am — No Comments
Written by Barry Courter
J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.
Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information…Continue
Added by Ralph Paglia on August 26, 2015 at 11:00am — No Comments
Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…Continue
Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments
Added by Adam Ross on December 13, 2011 at 5:07pm — No Comments
I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"
So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.
What is here the status quo on response, follow up and long-term usage of these…Continue
Added by VJ on July 7, 2011 at 1:48pm — No Comments
Added by Ralph Paglia on June 7, 2010 at 10:30pm — No Comments
Added by Ralph Paglia on April 7, 2008 at 8:06pm — No Comments