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All ADM Blog Posts Tagged 'Metrics' (12)

Why ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.

An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…

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Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments

Fixed Operations Analysis and Optimization Using PowerDealer

POWER TO DRIVE YOUR SERVICE DEPARTMENT BUSINESS

(EDITOR'S NOTE: Ignore First 15 Seconds of Video!)

The Competitive Edge

PowerDealer*, a division of J.D. Power and…

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Added by Ralph Paglia on October 30, 2015 at 8:30am — No Comments

Are You a PowerDealer? Numbers Reveal The Truth

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information…

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Added by Ralph Paglia on August 26, 2015 at 11:00am — No Comments

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social Analytics

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Added by Ralph Paglia on July 1, 2015 at 11:30am — 1 Comment


Influencer
Social Metrics: To Calculate Social Marketing ROI You Need a Social Value Equation

I get a lot of questions about social marketing ROI from dealers these days. (Such as:  “How the heck do I calculate it?”)

Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…

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Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments


Influencer
Improve Your Monthly Internet Sales on InfiniteProspects.com

CAR DEALERSHIPS - IMPROVE YOUR MONTHLY INTERNET SALES!

Visit our All-New, Content-Rich Website at …

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Added by Adam Ross on December 13, 2011 at 5:07pm — No Comments

3 "must DO" Internet Department tips, which everybody "should've done" by now

I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"

So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.

What is here the status quo on response, follow up and long-term usage of these…

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Added by VJ on July 7, 2011 at 1:48pm — No Comments

Top 5 Automotive Professional Site Metrics

Click on the Image Below to View Full Sized Chart:…

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Added by Ralph Paglia on June 7, 2010 at 10:30pm — No Comments

Latest Key Performance Metrics for Automotive Digital Marketing Professional Community

Here’s where we are at with the key activities data showing what is happening at AutomotiveDigitalMarketing.com:

• There have been over 84,962 member visits to AutomotiveDigitalMarketing.com

• There are 703 members on Automotive Digital Marketing Professional… Continue

Added by Ralph Paglia on April 7, 2008 at 8:06pm — No Comments

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