Measuring Social Influence Marketing in the automotive industry
By Shiv Singh
Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Razorfish developed to measure a brand’s social… Continue
Added by Steven Moore on August 24, 2009 at 9:24am —
a world class agency that has done some great work in the auto industry has just came out with their report on Social Influence Marketing called Fluent.
Social Influence Marketing (SIM) is about employing social media and social influencer's to achieve the marketing and business needs of an Organization.
The report is here at… Continue
Added by Steven Moore on August 21, 2009 at 4:14pm —
AdAgencyOnline.Net reviews cutting edge automotive advertising applications for their affiliated automotive advertising agencies, auto dealer / vendor clients and site visitors.
According to Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station featured on AdAgencyOnline.Net -… Continue
Added by Philip Zelinger on July 16, 2009 at 7:37am —
The Herb Chambers program represents a very interesting 14 months of intense work, agile thinking and automotive immersion.
The Herb Chambers initiative was a mix of standard practices and innovation unique to automotive digital marketing.
Please CLICK HERE
for the complete Herb Chambers Case Study.
Added by Joe Angrisano on July 1, 2009 at 10:20am —
AdAgencyOnline.Net is a free automotive advertising resource / networking portal that provides a forum to present and review cutting edge automotive advertising vendors and applications to the automotive advertising industry.
Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of AdAgencyOnline.Net’s blog talk radio station –… Continue
Added by Philip Zelinger on May 16, 2009 at 1:31am —
Just wanted to share with the group some of the work our dealership did. Somewhat of a paradox, but neither as easy NOR as hard as it seems. For those that have done this it's a lot of work, but really rewarding.
Haley Pollard was great. She's our spokesperson and really did an incredible job of making people feel comfortable in front of the camera. If anyone has suggestions on how to use a microphone with Flip Video, PLEASE let me know. We had fun and the video helps give a… Continue
Added by Jim Flint on May 6, 2009 at 6:30pm —
Ladies and gents, Facebook is something to take notice of! I recently read a blog article that gave me some interesting facts and figures. Here’s the summary:
* Facebook accounts for 4% of all time spent online.
* Facebook is growing at over 250,000 new users PER DAY!
* Facebook has more than 53 million active users
* Facebook’s fastest growing demographic consists of users 25 and older.
To read the full articles with more facts, please check… Continue
Added by Meg on January 28, 2009 at 8:57am —
Social Media Marketing? Huh?
Oh yes! Social Media Marketing ties in with a new concept called Web 2.0. This new interactive web is fueled by people rather than technology.
What does that mean? How about I give you an example! Look at Wikipedia. The users of Wikipedia are both consumers and creators of the information on the site.
Anyone can go to a page and edit it. This gives the world a growing, developing version of the dictionary. Rather than… Continue
Added by Meg on January 28, 2009 at 8:53am —
Web 2.0. Do you know what it is?
Technology is sweeping the nation and changing the face of business. Automakers have been noticing this trend and some are taking steps to bring their dealerships into the next stage of web.
If you are reading this blog, I would consider you to be one of those dealerships!
Web 2.0 is bringing marketing back into a personal referral based system through sites like Twitter, Driving Sales, Automotive Digital Marketing,… Continue
Added by Meg on January 28, 2009 at 8:38am —
Ad Agency Online, L.L.C. is a national network of affiliated automotive advertising agencies linked by the online communication/distribution system developed by Philip Zelinger, the President of Ad Agency Online L.L.C. and host of their free automotive advertising resource site, AdAgencyOnline.Net
. A shrinking auto industry has forced automotive advertising agencies to cut costs. To accommodate dictates from their auto dealer clients to deliver… Continue
Added by Philip Zelinger on December 11, 2008 at 4:06pm —
Online auto industry social networking sites like www.adagencyonline.net have provided a new forum for automotive advertising agencies to share best practices and platform new automotive advertising applications.
The auto industry is faced with the challenges of a troubled economy that has no bottom insight. The “trickle down” effect has been widely reported as lost jobs in both the manufacturing and retail sectors of the auto industry. The automotive advertising sector has been… Continue
Added by Philip Zelinger on October 10, 2008 at 9:30am —
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net - announced today that he has accepted an “Executive Consultant” position with DealMaker.Com.
The announcement was made on the blog talk radio show, “Lunch With Phil Discussing Automotive… Continue
Added by Philip Zelinger on September 22, 2008 at 2:30pm —
AdAgencyOnline.Net has an earned reputation in the automotive advertising community as “The One Stop Site For All Of Your Automotive Advertising Needs.”
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the blog talk radio shows
posted on AdAgencyOnline.Net, announced that EveryCarListed.Com
, (ECL), has earned the status of… Continue
Added by Philip Zelinger on September 20, 2008 at 11:30am —
Automotive advertising agencies are turning to the Internet for answers for common problems in a struggling auto industry.
A well respected auto industry social networking portal, AdAgencyOnline.Net
, hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time
- that features a popular show, “Automotive… Continue
Added by Philip Zelinger on September 18, 2008 at 2:10pm —
Automotive advertising agencies are looking for ways to deliver more for less. AdAgencyOnline.Net
is helping them do just that on their auto industry social networking site that is focused on sharing “best practices” with automotive advertising agencies through the virtual world on the World Wide Web. The 5th Digital Dealer Conference
, scheduled October 6th through October 8th 2008 at the… Continue
Added by Philip Zelinger on September 12, 2008 at 12:45pm —
Jim Ziegler, renowned speaker and trainer to the auto industry, will be joined by Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net – a free automotive advertising resource portal, to discuss “best practices” in automotive advertising.
The pair of dynamic automotive advertising experts will be featured on the “Lunch With Phil - Discussing Automotive… Continue
Added by Philip Zelinger on September 8, 2008 at 1:00pm —
Automotive advertising agencies are looking for answers for common problems in a shrinking auto industry. AdAgencyOnline.Net is a free automotive advertising resource portal that shares best practices with site visitors through the use of cutting edge automotive advertising applications and proven processes that integrate the real world showroom with the virtual one on the World Wide Web. vAuto
is a software… Continue
Added by Philip Zelinger on September 4, 2008 at 1:53pm —
Automotive advertising vendors are competing to gain a “preferred vendor” status on AdAgencyOnline.Net’s FREE automotive advertising resource/networking portal.
The first step for an automotive advertising application to be added to the portal is for them to appear on the site’s blog talk radio show, “Automotive Advertising Experts.”
Philip Zelinger, President of Ad Agency Online,… Continue
Added by Philip Zelinger on September 3, 2008 at 3:43pm —
Automotive advertising agencies are leveraging free resources featured on the automotive advertising networking portal – www.adagencyonline.net - to sell vehicles and service in a shrinking auto industry
. AdAgencyOnline.Net is challenged to help them and they are turning to auto industry social networking sites as part of the solution to supplement both conventional and online automotive advertising.
The automobile industry has suffered lost sales and revenue in a weak… Continue
Added by Philip Zelinger on August 26, 2008 at 8:22am —
Automotive advertising agencies rely on AdAgencyOnline.Net and their free automotive advertising resource portal - www.adagencyonline.net - to evaluate new cutting edge automotive advertising applications.
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the blog talk radio station that is featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The… Continue
Added by Philip Zelinger on August 25, 2008 at 4:51pm —