Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'Media' (347)

Social Media, BHPH and Decreasing Delinquency Rate

Here's a good rule of thumb for you about new technology: if it limits customer interaction it's probably not a good idea to go with it. That is, if a new technology, no matter how much time it saves you, takes AWAY from your ability to build relationships with your customers, then you're better off without it. Earlier, I was talking with B.A. Nerison, owner of Wheel City Auto in…


Added by David Johnson on March 11, 2010 at 8:00pm — 2 Comments

Social Media; Twitter Marketing Chats to Check Out

Check Out Twitter Marketing Chats…


Added by Ralph Paglia on March 9, 2010 at 3:30am — No Comments

ADP Launches Social Media and Reputation Management Solutions

Press Relea… Continue

Added by Ralph Paglia on February 22, 2010 at 1:00am — No Comments

GM's Tweet Reach and Social Experiences

I was having a conversation the other day with someone about how…

Added by Christopher Baccus on February 15, 2010 at 7:46pm — 11 Comments

ADP Launches Social Media and Reputation Management Solutions

ADP Launches Social Media and Reputation Management Solutions…


Added by Ralph Paglia on February 12, 2010 at 4:00am — No Comments

Social Media Management -- Yeah, it's a CRM Function!

Social Media Management (SMM): I'm not talking about a CRM managing the social media content look and feel, though they can have at that problem if they want--I am talking about the CRM keeping track of what Tweets we've done, what we've said on Facebook and MySpace, and what has been said back to us. And sticking that into a customer record, as appropriate, just as they do emails. And providing a place to edit and save templates, just like emails. I'd even like a configurable…


Added by Keith Shetterly on February 10, 2010 at 10:00am — 7 Comments

Check your Dealership vitals. Almost like a Physical during your Doctor's visit - uncomfortable but necessary.

"Okay Mr. Jaeckel, it is time for your yearly check-up. You know blood and lab work, heart-function, lungs and ahmmmm you know what else– well the whole nine yard.”

“Well I am really not prepared for “all that”, ahmmm you know what I mean Doctor….do we have to do this…I mean….really? --… Continue

Added by VJ on January 27, 2010 at 3:13pm — 8 Comments

Avoid to be just a One-Hit wonder and strive to tweet the right things, when engaging with your followers

When in late 1989 the Canadian Alannah Myles made her debut in the music world with the sultry and bluesy song "Black Velvet" the "experts" were sure - here comes a new Mega-Star for the 90's. The song was a number one hit in the States in 1990 and took over the airwaves. Miss Myles even won a Grammy that year for “Best Rock Female Performance.” But as fast as it had happened - as quickly it was over and her career ended even before it had really… Continue

Added by VJ on January 24, 2010 at 8:50am — No Comments

3 easy to tackle tasks to get your dealership finally started in Social Media

What is your New Year’s resolution? “Stop Smoking”, “More Family-Time”, “Losing the 15 pounds you added on your weight since Thanks-Giving”? It doesn’t matter what you try to achieve to get these things done – we are all clear hear. You have to start somewhere and follow the Motto of the Oregon based Sport’s authority – “Just Do It”.

So why not as a Dealer Principle, e-Commerce Director, Internet Manager, etc. make your dealership a part of these New Year’s… Continue

Added by VJ on January 14, 2010 at 7:00am — No Comments

Social Media Hype!

It’s late and I am about to go to bed, but I get this tweet “10 Things Social Media Can’t Do”. I have to read it, with all that is being stirred up today in our industry on this topic you would think it is the second coming or something. I am not going to go through all 10. I don't even agree with all 10 only 8, 5 & 10 are suspect.

I do think we need to really pay attention to the… Continue

Added by Larry Bruce on January 11, 2010 at 7:36pm — No Comments

The Top-10 Chances Social Media has in plan for you

Who has recently heard from their peers, friends, colleagues one of the following statements, and if so please raise your hand:

“We need to get on Facebook” or “What are you tweeting?”

And? Do I see a hand? C’mon, don’t be shy now. You are a car sales guy, and I guess you have had chosen this brilliant career, because you a) want to make a good living, and b) YOU LOVE TO DEAL WITH PEOPLE, right?!

So why is… Continue

Added by VJ on January 2, 2010 at 6:49pm — 2 Comments

Should our dealership consider twitter...

I get that question nearly everyday from dealer principals and industry professionals. So I thought I'd just grab a couple live ones... here you go!

Please... I'd love to hear your… Continue

Added by Ron Morrison on December 17, 2009 at 11:29pm — 2 Comments

Social Media ROI and Ralph’s “ Accidental Car Sales” – the story as I see it.

For the last few months I have been engaged to fix ,modify ,rebuild a total outsourced solution for Executives and SmallBiz owners which has been meeting with mixed results. This program engages them into X number social outposts and then a team of smart folks dedicate 10-14 hrs of time per month moving their brands forward. While doing this and outlining the business processes and engagement, I am also entrusted to develop the ROI modeling it didn’t exist which causes the inconsistencies among… Continue

Added by Steven Moore on October 25, 2009 at 4:17pm — 3 Comments

2009 Ad-ology Media Influence on Consumer Choice survey- Auto.

Had just a quick moment so here is the whole article-

Automaker Web Sites Most Influential on Buyers; Newspaper, TV Still Effective

WESTERVILLE, Ohio--(Business Wire)--

Thirty-eight percent of U.S. auto buyers are willing to drive more than an hour

for their best deal, highlighting the importance of aggressive advertising by

dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also

found online media is now more influential than social or… Continue

Added by Steven Moore on October 23, 2009 at 4:02pm — No Comments

FTC: Bloggers Not the Target, Advertisers Are

If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue

Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments

Testimonial Advertising: Let Your Customers Sing Your Praises

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Added by Christopher Baccus on October 16, 2009 at 1:03pm — No Comments

Yes, a Car Dealer Can be a "Trust Agent"

The book Trust Agents by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) is getting rave… Continue

Added by Christopher Baccus on October 9, 2009 at 7:55am — 4 Comments

Will Sidewiki Become an OEM or Dealership's Worst Social Media Nightmare?

Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments… Continue

Added by Christopher Baccus on September 28, 2009 at 7:14am — 5 Comments

Social Media ROI Measurement Lags Behinds Social Marketing Business Adoption Rates

Many of us have witnessed this first-hand, so it may not come as much of a surprise to lean that most businesses of all types, but especially those that sell big budget items, such as homes, cars and trucks An August 2009 research study shows that over half of all business professionals worldwide are using social… Continue

Added by Ralph Paglia on September 22, 2009 at 6:00pm — 1 Comment

Follow up on Fluent Report from Razorfish - Social Infleunce Marketing in the AutoBiz

Measuring Social Influence Marketing in the automotive industry

By Shiv Singh

Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Razorfish developed to measure a brand’s social… Continue

Added by Steven Moore on August 24, 2009 at 9:24am — 1 Comment

Monthly Archives
















Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service