Here's a good rule of thumb for you about new technology: if it limits customer interaction it's probably not a good idea to go with it. That is, if a new technology, no matter how much time it saves you, takes AWAY from your ability to build relationships with your customers, then you're better off without it. Earlier, I was talking with B.A. Nerison, owner of Wheel City Auto in…
Social Media Management (SMM): I'm not talking about a CRM managing the social media content look and feel, though they can have at that problem if they want--I am talking about the CRM keeping track of what Tweets we've done, what we've said on Facebook and MySpace, and what has been said back to us. And sticking that into a customer record, as appropriate, just as they do emails. And providing a place to edit and save templates, just like emails. I'd even like a configurable…
When in late 1989 the Canadian Alannah Myles made her debut in the music world with the sultry and bluesy song "Black Velvet" the "experts" were sure - here comes a new Mega-Star for the 90's. The song was a number one hit in the States in 1990 and took over the airwaves. Miss Myles even won a Grammy that year for “Best Rock Female Performance.” But as fast as it had happened - as quickly it was over and her career ended even before it had really… Continue
Added by VJ on January 24, 2010 at 8:50am —
What is your New Year’s resolution? “Stop Smoking”, “More Family-Time”, “Losing the 15 pounds you added on your weight since Thanks-Giving”? It doesn’t matter what you try to achieve to get these things done – we are all clear hear. You have to start somewhere and follow the Motto of the Oregon based Sport’s authority – “Just Do It”.
So why not as a Dealer Principle, e-Commerce Director, Internet Manager, etc. make your dealership a part of these New Year’s… Continue
Added by VJ on January 14, 2010 at 7:00am —
It’s late and I am about to go to bed, but I get this tweet “10 Things Social Media Can’t Do”. I have to read it, with all that is being stirred up today in our industry on this topic you would think it is the second coming or something. I am not going to go through all 10. I don't even agree with all 10 only 8, 5 & 10 are suspect.
I do think we need to really pay attention to the… Continue
Added by Larry Bruce on January 11, 2010 at 7:36pm —
Who has recently heard from their peers, friends, colleagues one of the following statements, and if so please raise your hand:
“We need to get on Facebook” or “What are you tweeting?”
And? Do I see a hand? C’mon, don’t be shy now. You are a car sales guy, and I guess you have had chosen this brilliant career, because you a) want to make a good living, and b) YOU LOVE TO DEAL WITH PEOPLE, right?!
For the last few months I have been engaged to fix ,modify ,rebuild a total outsourced solution for Executives and SmallBiz owners which has been meeting with mixed results. This program engages them into X number social outposts and then a team of smart folks dedicate 10-14 hrs of time per month moving their brands forward. While doing this and outlining the business processes and engagement, I am also entrusted to develop the ROI modeling it didn’t exist which causes the inconsistencies among… Continue
Had just a quick moment so here is the whole article-
Automaker Web Sites Most Influential on Buyers; Newspaper, TV Still Effective
WESTERVILLE, Ohio--(Business Wire)--
Thirty-eight percent of U.S. auto buyers are willing to drive more than an hour
for their best deal, highlighting the importance of aggressive advertising by
dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also
found online media is now more influential than social or… Continue
Added by Steven Moore on October 23, 2009 at 4:02pm —
If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue
Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue
Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments… Continue
Many of us have witnessed this first-hand, so it may not come as much of a surprise to lean that most businesses of all types, but especially those that sell big budget items, such as homes, cars and trucks An August 2009 research study shows that over half of all business professionals worldwide are using social…Continue
Measuring Social Influence Marketing in the automotive industry
By Shiv Singh
Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Razorfish developed to measure a brand’s social… Continue
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