Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively. Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!
You already know you offer a great…Continue
Added by Joseph Little on August 3, 2015 at 3:07pm — No Comments
It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit. While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading…Continue
Added by Joseph Little on August 3, 2015 at 1:13pm — No Comments
Welcome to the Hope-Is-Not-a-Strategy post, where I remind…Continue
There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…Continue
Added by Joseph Little on July 17, 2015 at 11:40am — No Comments
News for the Week of July 13, 2015 - this week author is Kristin Huntley, Dir of Content & Marketing for Motofuze powered by Fuzecast
In an effort to allow even more…Continue
Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…Continue
by Dana Detrick-Clark
Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…Continue
|by Robert Allen, Social Media Specialist|
Would you give one of your employee’s full ownership of your dealership website? Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You…Continue
Added by CDK Global on April 8, 2015 at 9:00pm — No Comments
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…Continue
Your Facebook page is a lot like a sports car. It's got a lot of moving parts, requires some dedicated maintenance to stay in working condition, and can be unreliable depending on who made it.
But how do I do all of this? What maintenance do I have to perform? How do I know my page is in good…Continue
Key Tools to Navigate in the Social StratosphereContinue
Long sales cycles, endless follow ups via email and phone and no-after-no cannot only be brutal on the morale of a salesperson; it is often not much fun for the buyer…Continue
Added by Stephanie Young on April 29, 2014 at 9:10am — No Comments
Added by Manny Luna on April 4, 2014 at 1:25pm — No Comments
Neil is engaged in his Certification Program, he cares about his customers and his business.
Great job Neil.
Independent Regional Manager
Added by Penny Krisko on March 31, 2014 at 8:30am — No Comments
If imitation really is the sincerest form of flattery, there's little doubt that Twitter is smitten with Facebook. Or at the very least, the 140-character service loves aping Mark Zuckerberg's creation.
But in the cut-throat social sharing world, where Facebook literally is the 800…Continue
Over the last few weeks, Facebook has been buzzing as it rolls out new features and updates. Some are aimed at creating a better experience for users, like the updated look of the timeline, while others, such as the identification of which administrator posted on a page are useful for page owners.
I rather enjoy the look of the new timeline. The larger images and grouping of similar items side-by-side do improve the experience from my perspective.
“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push…Continue