ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Added by Manny Luna on February 5, 2014 at 8:30pm — No Comments
“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push…Continue
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…Continue
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment…Continue
Added by Ralph Paglia on September 12, 2013 at 12:40pm — No Comments
Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, find a realtor and get an oil change and everything in-between. Search uses an algorithm that leverages a person’s social connections with brands and businesses to source results.
As well as answering a user’s query, Graph Search offers third-party recommendations from trusted sources (the user’s Facebook friends).
Added by Lenny Gomez on July 8, 2013 at 1:22pm — No Comments
Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…
Added by Lenny Gomez on June 11, 2013 at 7:20am — No Comments
Added by Lenny Gomez on June 10, 2013 at 6:10pm — No Comments
Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”
The unfortunate reality is that the majority of businesses, particular small and…Continue
Added by Manny Luna on May 22, 2013 at 10:00pm — No Comments
Yahoo is investing big-time in the social media. The company announced today that it has purchased Tumblr, the popular blogging and social media network, for $1.1 billion.
"I'm delighted to announce that we've reached an agreement to acquire Tumblr!," Marissa Mayer, the CEO of Yahoo, announced…Continue
If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on.
Hold that thought for a second – I can explain.
In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how…Continue
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.
With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?
What's the ROI?
Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…Continue
How to get to you do target marketing to your customer via Facebook, Twitter, Paperli, Pinterest, Quora, and even Reddit or Dig.…Continue
Added by Manny Luna on April 25, 2013 at 6:00pm — No Comments
Added by Manny Luna on April 25, 2013 at 4:30pm — No Comments
"With American Airlines stock at 20 cents, I can't decide between paying for two checked bags or buying half…Continue
Added by Manny Luna on April 16, 2013 at 1:30pm — No Comments
Blog written by ALEXIS C. MADRIGAL
Here's a pocket history of the web, according to many people. In the early days, the web was just pages of information linked to each other.…Continue
As marketers we live and die by our data (or at least we should!). All decisions made are based on data.
For example, if we see that a…Continue