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All ADM Blog Posts Tagged 'Media' (267)

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…

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Added by Ralph Paglia on July 2, 2015 at 2:00pm — No Comments

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social Analytics

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Added by Ralph Paglia on July 1, 2015 at 11:30am — No Comments

The Difference Between Content Marketing and Digital Marketing and Why You Need Both

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…

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Added by Dana Detrick-Clark on June 30, 2015 at 1:33pm — 2 Comments

Keeping Your Dealership's Social Media Secure



Robert Allen, Social Media Specialist
by Robert Allen, Social Media Specialist

Would you give one of your employee’s full ownership of your dealership website?  Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You…

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Added by CDK Global on April 8, 2015 at 9:00pm — No Comments

From the Trenches - Measuring and Managing your Reputation

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…

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Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments

A Beginner's Guide to Pinterest for Car Dealers

When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…

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Added by Mark Frost on July 16, 2014 at 7:30am — 4 Comments

How to Drive Your Facebook Page Like a Sports Car

Drive_Facebook_Like_a_Sports_Car

Your Facebook page is a lot like a sports car. It's got a lot of moving parts, requires some dedicated maintenance to stay in working condition, and can be unreliable depending on who made it.

But how do I do all of this? What maintenance do I have to perform? How do I know my page is in good…

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Added by Mark Frost on June 10, 2014 at 5:56am — 5 Comments

Eloqua Social Sign-On and Media Integration for Car Dealer Websites

Key Tools to Navigate in the Social Stratosphere

 

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Added by Ralph Paglia on May 20, 2014 at 12:30am — 1 Comment

Sales Training: Building Relationships on Social Media

Rejection is part of the sales professional experience, but selling is a personal experience for both the salesperson and the buyer.

Long sales cycles, endless follow ups via email and phone and no-after-no cannot only be brutal on the morale of a salesperson; it is often not much fun for the buyer…

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Added by Stephanie Young on April 29, 2014 at 9:10am — No Comments

Amaral Auto Sales & Service

Neil is engaged in his Certification Program, he cares about his customers and his business.

Great job Neil.

Penny Krisko

Independent Regional Manager

781-209-4061

DealerRater

Added by Penny Krisko on March 31, 2014 at 8:30am — No Comments

Monkey See, Monkey Do: Twitter Apes Facebook

If imitation really is the sincerest form of flattery, there's little doubt that Twitter is smitten with Facebook. Or at the very least, the 140-character service loves aping Mark Zuckerberg's creation.

 

But in the cut-throat social sharing world, where Facebook literally is the 800…

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Added by Cecil Helton on March 27, 2014 at 4:00pm — 5 Comments

Facebooks quarterback sneak, the hidden update.

Over the last few weeks, Facebook has been buzzing as it rolls out new features and updates. Some are aimed at creating a better experience for users, like the updated look of the timeline, while others, such as the identification of which administrator posted on a page are useful for page owners.

 

I rather enjoy the look of the new timeline. The larger images and grouping of similar items side-by-side do improve the experience from my perspective.

 …

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Added by Erika Kay Simms on March 21, 2014 at 11:28am — 7 Comments

SEO for Car Dealers: Why You Should be Using It

“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push…

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Added by Brian Riesbeck on December 17, 2013 at 11:20am — 4 Comments

How To Be A Player: 11 Ways To Improve Your Klout Score

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…

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Added by Terry Lancaster on November 12, 2013 at 8:30am — 14 Comments

From the Trenches - A New Path to the Sale

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…

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Added by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments

Facebook: What Days of the Week Work Best for Car Dealers?

Facebook Post Timing: Which Days of the Week Have the Best Engagement Rate Potential for Automotive Marketers?…

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Added by Ralph Paglia on September 12, 2013 at 12:40pm — No Comments

Facebook Graph Marketing

Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, find a realtor and get an oil change and everything in-between. Search uses an algorithm that leverages a person’s social connections with brands and businesses to source results.



As well as answering a user’s query, Graph Search offers third-party recommendations from trusted sources (the user’s Facebook friends).

  • The number of Likes on your business’s…
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Added by Lenny Gomez on July 8, 2013 at 1:22pm — No Comments

Four Reasons Why Local SEO Marketing is Important

Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…



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Added by Lenny Gomez on June 11, 2013 at 7:20am — No Comments

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