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CDK Global's Blog Posts Tagged 'Marketing' (8)

Boost Your Dealership Reputation With Employee Recognition



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…

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Added by CDK Global on August 26, 2014 at 2:13pm — 3 Comments

Promoting Yelp in Your Dealership



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared …

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Added by CDK Global on August 20, 2014 at 2:50pm — No Comments

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

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Added by CDK Global on July 24, 2014 at 9:30am — 11 Comments

5 Easy Ways to Connect with Customers on Yelp



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

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Added by CDK Global on July 2, 2014 at 12:00pm — 4 Comments

The Relevance of Ad Extensions



Dan Blau, Senior Digital Advertising Analyst
by Dan Blau, Senior Digital Advertising Analyst

With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…

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Added by CDK Global on May 6, 2014 at 9:30am — 1 Comment

An Automotive Marketing Strategy with a Serious Identity Crisis



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Online Marketing Manager


The word “channel” currently has more prefixes than Lyndsay Lohan has mug shots. Or Real Housewives have silicone. You get the idea. Marketing strategies have been called…

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Added by CDK Global on August 9, 2013 at 1:53pm — No Comments

Yes, QR Codes Do Work

See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site.

QR codes are all the rage, but do they…

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Added by CDK Global on October 3, 2012 at 3:30pm — 4 Comments

ADP Dealer Service's Cobalt Releases Dealer Command Center

Dealers Guide Design of a Next Generation Integrated Digital Marketing Management and Analytics Tool Suite

 

HOFFMAN ESTATES, IL--(Marketwire - Jun 2, 2011) - Cobalt, a business unit of ADP Dealer Services (NASDAQ: ADP), today announced the immediate availability of its Dealer Command Center for all Cobalt customers. Dealer Command Center provides…

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Added by CDK Global on June 2, 2011 at 10:16am — No Comments

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