Currently, the automotive industry is at an all time high for vehicles sold. Yet, as the old saying goes, what goes up must come down. Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.
No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…
Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.
For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.
One of our team leaders utilizes a method he calls the…
Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to… Continue
Added by Paul Potratz on September 21, 2011 at 11:32am —
Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page.
These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue
Added by Paul Potratz on March 3, 2011 at 9:30am —
Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information. No instead it is being credited with helping spread freedom of speech and creating revolution.
Recent events in Egypt have proved without a shadow of a doubt that social media reaches far beyond entertainment and advertising. In the past traditional media was the only way to infuse public… Continue
Added by Paul Potratz on February 17, 2011 at 2:10pm —
Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run. On another note Rupert Murdoch's News Corp just launched the first i-pad only newspaper last week which it plans to charge 99 cents per week or $40 per year to read. There has also been talk that the New York Times, the most visited news publication on the internet, will also start charging for it's on-line paper.
Dealers and agencies both know traditional newspapers have… Continue
Added by Paul Potratz on February 10, 2011 at 12:02pm —
Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:
1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on… Continue
Added by Paul Potratz on February 9, 2011 at 12:53pm —
As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue
Added by Paul Potratz on February 2, 2011 at 9:39am —
Technology is constantly changing the playing field in business; especially advertising. Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet". But sometimes you have to take a look backwards to keep ahead of the curve.
As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case? A good example… Continue
Added by Paul Potratz on January 27, 2011 at 7:34am —
Increase Open Rates for Your Automotive Email Marketing Campaigns
The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam. Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do. Below are three ways your…
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…
QR Codes for Automotive Text Message Marketing Campaigns
Text Message Marketing with QR Codes
Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.
Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.
For those Automotive Dealers that already optimize…
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