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Paul Potratz's Blog Posts Tagged 'Marketing' (20)

Facebook Changes and How They Affect You



Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to… Continue

Added by Paul Potratz on September 21, 2011 at 11:32am — No Comments

Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page. 



These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue

Added by Paul Potratz on March 3, 2011 at 9:30am — No Comments

Revolutionary Social Media

Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information.   No instead it is being credited with helping spread freedom of speech and creating revolution.



Recent events in Egypt have proved without a shadow of a doubt that social media reaches far beyond entertainment and advertising.  In the past traditional media was the only way to infuse public… Continue

Added by Paul Potratz on February 17, 2011 at 2:10pm — No Comments

New News on Newspapers

Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run.  On another note Rupert Murdoch's News Corp just launched the first i-pad only newspaper last week which it plans to charge 99 cents per week or $40 per year to read.  There has also been talk that the New York Times, the most visited news publication on the internet, will also start charging for it's on-line paper.



Dealers and agencies both know traditional newspapers have… Continue

Added by Paul Potratz on February 10, 2011 at 12:02pm — No Comments

Promoting Your Service Department with Location Based Marketing

Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:



1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on… Continue

Added by Paul Potratz on February 9, 2011 at 12:53pm — No Comments

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments

Trending the technology wave

Technology is constantly changing the playing field in business; especially advertising.  Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet".  But sometimes you have to take a look backwards to keep ahead of the curve.



As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case?  A good example… Continue

Added by Paul Potratz on January 27, 2011 at 7:34am — No Comments

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns


The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…
Continue

Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments

Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

Continue

Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments

QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns



Text Message Marketing with QR Codes



Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.



QR Codes…

Continue

Added by Paul Potratz on December 17, 2010 at 11:29am — No Comments

Yahoo! Local for Auto Dealers

Yahoo! Local for Auto Dealers



Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.



For those Automotive Dealers that already optimize…

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Added by Paul Potratz on December 13, 2010 at 8:32am — No Comments

Social Media Index for Dealerships

Social Media Index for Dealerships

A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.

Car…

Continue

Added by Paul Potratz on December 10, 2010 at 2:04pm — No Comments

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers





Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking…

Continue

Added by Paul Potratz on December 1, 2010 at 2:41pm — No Comments

Mixing Up Your Automotive Marketing on Facebook

Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.





Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…

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Added by Paul Potratz on December 1, 2010 at 9:00am — No Comments

What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern

Messaging System." This new Messaging Platform uses @facebook.com

addresses to allow users to send messages to people using conventional

e-mail and Facebook urges that their new messaging system is…

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Added by Paul Potratz on November 23, 2010 at 12:38pm — No Comments

Ford’s Social Media Fiesta

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential

bankruptcy. Ford just announced their Best Third Quarter Ever, which

marks their sixth consecutive quarterly gain. Currently the company is

on track to paying off their debt by the end of 2010, one year ahead of

schedule, and…

Continue

Added by Paul Potratz on November 18, 2010 at 7:59am — No Comments

Start Using QR Codes at your Dealership

How Your Dealership Can Start Using QR Codes to Drive Traffic





There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…

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Added by Paul Potratz on November 17, 2010 at 11:16am — No Comments

Claim your Dealerships Venue Using FourSquare!

Claim your Dealerships Venue Using FourSquare!



Geomarketing is becoming more and more viable for Car Dealers with availability of Smart Phones that come equipped with GPS. If your Car Dealership isn’t

already listed on…

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Added by Paul Potratz on November 16, 2010 at 11:58am — No Comments

Using Groupon to Promote your Car Dealership

Using Groupon to Promote your Car Dealership

It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake.



A…

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Added by Paul Potratz on November 11, 2010 at 2:30pm — 4 Comments

Groupon: A New Level of Social Media Marketing

Social media offers an incredibly effective medium for automotive marketing to promote your latest specials. You can promote offers by posting on Facebook, Twitter, and other pages. However, your customers often can be the best form of advertising. When they are posting your latest service specials on their personal Facebook and Twitter profiles, your message reaches thousands of their friends and followers.



The question is, how can you get your car shoppers to post your specials…

Continue

Added by Paul Potratz on November 1, 2010 at 2:44pm — No Comments

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