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Paul Potratz's Blog Posts Tagged 'Marketing' (34)

No Need to Pick Up the Phone

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.

This method can also be combined with email and other digital channels to send similar messages across multiple channels,…

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Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments

Searching for videos in all the wrong places?

Facebook is Changing the Way it Does Video

Facebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for…

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Added by Paul Potratz on April 8, 2016 at 2:00pm — No Comments

What Do You Stand For?

Consistency in Branding is Everything!

What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.

On this week’s Think Tank Tuesday, I'm…

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Added by Paul Potratz on March 29, 2016 at 2:00pm — No Comments

Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are…

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Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments

A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…

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Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments

Do you care?

Start Caring Today

Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on…

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Added by Paul Potratz on September 25, 2015 at 12:30pm — No Comments

Beating The Stock Market; Do You Have A Plan In Place?

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.

In…

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Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…
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Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments

How Retaining Customers Will Increase Sales

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…

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Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments

Is Your Email Marketing Strategy Putting You Above The Rest?

Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.

 

BUILD ACCURATE & TARGETED…

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Added by Paul Potratz on August 22, 2015 at 1:30pm — 2 Comments

How to Achieve an Empty Inbox on a Daily Basis

         

           For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.

            One of our team leaders utilizes a method he calls the…

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Added by Paul Potratz on August 9, 2015 at 1:00pm — No Comments

Filming With Drones

                       As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients.…

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Added by Paul Potratz on August 8, 2015 at 1:00pm — No Comments

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing Tactics

Guerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:

  • Learn how often you need to…
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Added by Paul Potratz on June 16, 2015 at 1:30pm — 1 Comment

Boost Sales with Social Media Marketing

Want to Boost Your Sales? It's Easy

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think…

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Added by Paul Potratz on June 9, 2015 at 8:30am — 1 Comment

Facebook Changes and How They Affect You



Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to… Continue

Added by Paul Potratz on September 21, 2011 at 11:32am — No Comments

Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page. 



These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue

Added by Paul Potratz on March 3, 2011 at 9:30am — No Comments

Revolutionary Social Media

Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information.   No instead it is being credited with helping spread freedom of speech and creating revolution.



Recent events in Egypt have proved without a shadow of a doubt that social media reaches far beyond entertainment and advertising.  In the past traditional media was the only way to infuse public… Continue

Added by Paul Potratz on February 17, 2011 at 2:10pm — No Comments

New News on Newspapers

Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run.  On another note Rupert Murdoch's News Corp just launched the first i-pad only newspaper last week which it plans to charge 99 cents per week or $40 per year to read.  There has also been talk that the New York Times, the most visited news publication on the internet, will also start charging for it's on-line paper.



Dealers and agencies both know traditional newspapers have… Continue

Added by Paul Potratz on February 10, 2011 at 12:02pm — No Comments

Promoting Your Service Department with Location Based Marketing

Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:



1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on… Continue

Added by Paul Potratz on February 9, 2011 at 12:53pm — No Comments

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments

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