ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping…Continue
Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.
This infographic from Yoda London can likely…Continue
LinkedIn has been in a strange position for awhile now.
They're trying to be the Facebook of the professional world, but they've been constantly stymied by the fact that Facebook is also trying to be the Facebook of the professional world. Luckily for LinkedIn, they managed to firmly entrench…Continue
Added by Timothy Martell on November 20, 2013 at 5:00pm — No Comments
If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at…Continue
Added by Ralph Paglia on November 8, 2013 at 3:30pm — No Comments
Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.
While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…Continue
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've…Continue
If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people a bad name by continuing to use spam and automated techniques when they simply do not work anymore. It's a plague in many industries, but seems to find its happiest home in the realm…Continue
Added by J.D. Rucker on October 28, 2013 at 9:00am — No Comments
Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…Continue
Added by J.D. Rucker on October 25, 2013 at 7:30am — No Comments
I wonder sometimes where we lost our way in the car biz....People buy things from people they like.....from people who care about them. As we end 2013 we are more challenged then ever to connect human to human.
My Father sold automobiles in the 1950 and 60's. At the same time he had 7 kids in 10…Continue
Added by Tim Elliott on October 22, 2013 at 4:41am — No Comments
After watching an amazing video that a client had prepared for their business, I asked how she was going to promote it. She said she already had it set to get blasted out to all of the social networks and posted on all of the video sites. I buried my head in my hands.
There's a big difference between automated…Continue
When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.
I think they're making a mistake by not blasting this machine out there to everyone in the…Continue
If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.
In fact, talking about them separately is starting to become…Continue
Added by J.D. Rucker on October 17, 2013 at 10:12pm — No Comments
How you and Formula One have the same problem
The saying goes that insanity is doing the same thing again and again, expecting a different result. As Sebastian Vettel eased to his fifth win in as many races, pretty much chiselling his name onto a fourth world title, it could be said that people still watching the race are insane. What’s even more obvious thought is that it is BORING.
Added by Joshua Pullan on October 15, 2013 at 1:30am — No Comments
Recently I have been listening to Michael Stelzner's Social Media Marketing Podcasts via Social Media Examiner and have both learned a lot and enjoyed Michael's style.
He tends towards NOT over-complicating what businesses should be doing to effectuvely leverage social media platforms for…
Added by Ralph Paglia on September 12, 2013 at 12:40pm — No Comments
Is there such a thing as failing profitably? In the world of lead generation, this may sound like a very dangerous idea. After all, the only real measure for a company’s continued survival is its success in …
Added by Bill Cosgrove on August 29, 2013 at 11:38am — No Comments
Crafting a social strategy demands more than content. It instead requires photos, each helping to anchor a brand and its message. IMGY provides ways to accomplish…Continue
Added by Bill Cosgrove on August 23, 2013 at 1:37pm — No Comments
As customer expectations increase, so does the pressure on retail dealers to communicate quickly, effectively and personalize content so it is relevant to each individual consumer, wouldn't you agree?
In order to best support the experience there are a number of tools available to dealers using email, text, voice mail, social media and even fax.
Based on growing technology within the automotive industry there are now solutions that integrate all of these channels into one…Continue
Added by Shawn Ryder on August 21, 2013 at 12:06pm — No Comments
Everything IS Connected:
The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the…
Added by Bill Cosgrove on August 16, 2013 at 10:06am — No Comments