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All ADM Blog Posts Tagged 'Marketing' (733)

THE TALE OF THE E-MAIL FALLACY

 
Once upon a time, in a place far from here, lived a beautiful Email.  This Email (or E-Mail) was beautiful, friendly, and essentially harmless.  Sending messages all around the World, the Email began to grow greedy, selfish, and a bit shady.  Soon, the Email began to hang around the wrong crowd - THE MARKETING CROWD!  
Those…
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Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments


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5 Tips on Successful Email Marketing for Car Dealerships

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…

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Added by Larisa Bedgood on May 24, 2016 at 4:36am — No Comments


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Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…

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Added by David Metter on May 16, 2016 at 8:00am — 1 Comment

13 Automotive Marketing Strategies Your Business Needs in the Year 2016

Every year, businesses are looking for great new techniques they can add to their marketing strategies, and every year, new trends are constantly emerging, so if you want to remain competitive as a business owner, you need to pay close attention to what successful marketers are doing. If you are building your marketing strategy for the year 2016, there are a couple of things you can consider…

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Added by Rahul Paul on May 12, 2016 at 3:56am — 1 Comment


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Mobile is Skyrocketing for Dealership Marketing – How to Get on Board

Mobile is Skyrocketing for Dealership Marketing  – How to Get on Board

Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the …

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Added by Larisa Bedgood on May 10, 2016 at 5:00am — 1 Comment


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3 Online Marketing Strategies to Attract Connected Consumers

Automotive Online Marketing Strategies

3 Online Marketing Strategies to Attract Connected Consumers

It’s the age old question of,…

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Added by Larisa Bedgood on May 3, 2016 at 7:01am — No Comments


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Searching for videos in all the wrong places?

Facebook is Changing the Way it Does Video

Facebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for…

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Added by Paul Potratz on April 8, 2016 at 2:00pm — No Comments


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What Do You Stand For?

Consistency in Branding is Everything!

What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.

On this week’s Think Tank Tuesday, I'm…

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Added by Paul Potratz on March 29, 2016 at 2:00pm — No Comments


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This Week in Social Media

News for the Week of 2.25 

Facebook Reactions Are Here!



Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have …

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Added by Joey Little on February 25, 2016 at 2:09pm — No Comments


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"Call for Price"

I recently received a message on behalf of a dealership client that we help with their social media efforts. It was a customer venting in a private message about shopping for a car on their website and the huge frustration he felt when every vehicle listed had the dreaded “Call for price” He was so frustrated in fact, that he went somewhere else and purchased that same day,  even though he had bought his last three vehicles with this dealership. …

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Added by Jeff Glackin on February 22, 2016 at 7:45am — No Comments


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This Week in Social Media

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter,…

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Added by Joey Little on February 4, 2016 at 11:29am — No Comments


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Level the Playing Field

Give Dealership Professionals the Tools They Need to Succeed

You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales.  But things…

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Added by Joey Little on February 1, 2016 at 2:00pm — 1 Comment


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Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are…

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Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments


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This Week in Social Media

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…

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Added by Joey Little on January 28, 2016 at 2:11pm — 2 Comments


Influencer
Generation Z: The Mobile-Driven Generation

A Growing Generation

As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to…

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Added by Joey Little on January 15, 2016 at 2:30pm — No Comments


Influencer
Social Media Shake-Up: Part II

Utilizing New Year Trends and Tools

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…

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Added by Joey Little on January 14, 2016 at 9:30am — No Comments


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This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving…

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Added by Joey Little on January 13, 2016 at 2:07pm — No Comments


Influencer
Social Media Shake-Up: Part I

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your…

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Added by Joey Little on January 13, 2016 at 7:45am — No Comments


Influencer
From Millennials to Businesses: What We're Really Looking For

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and…

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Added by Joey Little on January 8, 2016 at 12:30pm — No Comments


Influencer
Generationally Speaking: Social Media Platforms and Their Top Users

Who are You Speaking To? 



Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today.  There is a seemingly endless number of outlets and websites consumers visit to interact and get…

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Added by Joey Little on January 7, 2016 at 1:23pm — No Comments

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1. Capturing customers on video

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