Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Marketing' (790)

Where is Creative Advertising for Car Dealers in Today's Market?

Creativity is the once and future foundation of effective dealership advertising...

  

But what effective creativity means in 21st-century dealership advertising is something very different than it was…

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Added by Ralph Paglia on October 19, 2017 at 9:30pm — No Comments

Seven Critical Components Essential to Car Dealership Digital Marketing Strategy

7 Protocols Digital Marketing Empowered Dealers Follow For Success

Digital marketing is the…
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Added by Ralph Paglia on October 18, 2017 at 1:30am — No Comments


Vendor
Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati LUX Owner Retention Program

Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program.…

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Added by Scot Eisenfelder on October 9, 2017 at 7:00am — No Comments

Turn Negative Customer Reviews Into Positive Marketing Opportunities

How to Respond to a Negative Online Reviews

As a car dealer or…

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Added by Ralph Paglia on September 22, 2017 at 6:30am — No Comments

Car Wash Marketing Strategies That Can Be Really Effective

Most people that open a car wash are surprised to see how hard it is to get clients.

This happens because the entire industry is highly competitive. In many cases it is difficult to get brand new clients and this happens through marketing. If you are to market a car wash like…

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Added by Derek Crowden on September 8, 2017 at 2:30am — No Comments


Influencer
Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.

The campaigns were divided into four categories based on length (1, 2,…

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Added by John Sternal on August 29, 2017 at 8:00am — 1 Comment


Influencer
AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

AutoHook has announced they have completed the integration process with the industry’s top leading website providers.

Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…

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Added by David Metter on August 25, 2017 at 10:30am — No Comments


Media
Fixer-Upper Car: 5 DIY Auto Repair Tips You Should Know

Whether you're trying to save money, learn a useful trade, or both, tackling DIY car repairs is a good idea that will work to your benefit for years to come. This can be as simple as performing maintenance or doing major repairs, depending on your resources and level of experience. Here are some tips on resolving your own…

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Added by Kara Masterson on August 20, 2017 at 9:00am — No Comments

Cadillac Social Media Marketing Strategic Insights

Jim Vurpillat on Cadillac's Social Media Marketing Strategy…

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Added by Ralph Paglia on August 5, 2017 at 9:00pm — 1 Comment

Car Dealers Often Make These Mistakes In Online Marketing

Online marketing is nowadays practically a necessity for all businesses and automotive dealers cannot dismiss this. Unfortunately, because of the fact that digital marketing has not been used for car dealers too much till now, various mistakes tend to happen. It is really important to avoid the following since they are by far the most…

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Added by Derek Crowden on July 17, 2017 at 12:00pm — No Comments


Influencer
PCG Research Report Finds That Video Marketing Presents Massive Opportunity for Auto Dealerships

22-Page Report Summarizes Market Potential and Provides In-Depth Evaluation of Flick Fusion's Smart Flicks Video Marketing Platform

Urbandale, IA--July 17, 2017--Flick Fusion today announced that PCG Research, a premier product research provider for retail automotive companies, released an in-depth evaluation of Flick Fusion's…

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Added by Timmy D. James on July 17, 2017 at 6:00am — No Comments


Dealer
Facebook Marketing: Starting an Online Business

The hottest trend in the internet today is signing up for one of the many networks. Here, you will be able to hook up with your old friends together with your relatives and you will also be capable of make new friends as well as meet new people. With social network websites, you will see that it will associated with world a smaller place.

One social marketing website that is so popular among many people from around the globe is Facebook. In this website, you will be able to…

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Added by Ariana Smith on May 23, 2017 at 9:30am — No Comments

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that…

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Added by Mike Gorun on May 23, 2017 at 6:59am — No Comments


Agency
Marketing Inspiration from Rolls-Royce

Rolls Royce as a brand has stood the test of time. Just saying the name conjures up in people's minds visions of the past, of celebrities and royalty emerging from classic motor vehicles, and the sound of its powerful engine roaring in the distance. This can send shivers down the spine of any car enthusiast, and it is why it so admired around the world. It can be described as the international standard for luxury.

From…

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Added by Philip Michael on April 28, 2017 at 8:21am — No Comments

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.

During the next five years, social media marketing budgets are projected to increase by 90%...…

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Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments

LotLinx Launches New Digital Marketing Platform: TURN

CHICAGO -- LotLinx, the leading digital marketing solution for car dealers, launches LotLinx Turn, the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use…

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Added by Ralph Paglia on January 28, 2017 at 6:30pm — No Comments


Media
How Automotive Marketing Can Boost Your Business Authority and Sales

Back then when the car industry was still green and coming up, most dealers didn’t have to do much to make their presence felt by their customers.

They were making sales after sales by doing little or nothing. However, the rules have changed in recent times and there is need for…

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Added by Rahul Paul on January 20, 2017 at 2:00am — No Comments

Proven Email Marketing Tips for Your Auto Dealership

Digital marketing is one of the cornerstones of effective publicity for any business. The impact of online marketing lies in the strategies devised. With the advent of various technological tools, businesses are increasingly leveraging these to improve conversions.

One of the most impactful promotional…

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Added by Kent Charlie on December 16, 2016 at 2:00am — No Comments


Media
How To Get Ahead In Marketing

Career ladder is somehow like career development sometimes, it is interchangeably used with career path. The boom or growth of an employee in an organization referred as career ladder. In your first career of moving into the business world it is very easy to get puzzled with all the possibilities. You have to search for the possible career opportunities; your initial research will show hundreds of different types of positions. First of all you have to determine your initial career path…

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Added by Thomas Beaudette on December 12, 2016 at 6:00am — No Comments


Media
Marketing Career Opportunities Advantages Of Marketing Career

An encouraging, valuable or advantageous circumstance or combination of circumstances is called opportunity, this is a very general description, and can mean diverse things to different people. As far as marketing career opportunity concerns it states the chances to enter in marketing field.



Marketing could be used as the intermediary role between product development and sales. Marketing career can take you in numerous different directions. Marketing is covered with many features…

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Added by Thomas Beaudette on November 19, 2016 at 1:00pm — No Comments

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Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

2. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

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