Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Marketing' (813)

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

YouTube product demos can give your brand a fighting chance.

Got a great product? Is it …

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Added by Ernie Perich on June 25, 2018 at 8:30am — No Comments


Agency
Dealership Marketing Audit: Homepage to SRP Click-through Rate

Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process.

Is there a way I can tell if my homepage is driving people to my…

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Added by Dane Saville on June 18, 2018 at 12:00pm — No Comments


Vendor
7 Long-Term Benefits of Content Marketing

Want to set yourself apart from your competition?

One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start.

Research shows that 78% of consumers believe that companies…

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Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
4 Marketing Trends That Will Disrupt The Auto Market

When was the last time you drove from dealership lot to dealership lot in the search for the perfect car?

You probably haven’t, like most people you did your research online before you stepped foot into a dealership, and you entered the dealership with the car model and extras you wanted already selected.

According to an Autotrader study, 88% of prospective…

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Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
How To Grow Organic Visitors by Mapping Content to the Sales Funnel

Is your blog generating traffic but not generating revenue for your business?…

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Added by Carol Forden on June 12, 2018 at 9:50am — No Comments


Marketer
Check Out These Suggestions For Competitive Article Marketing Strategies

Article marketing doesn't have to be a mystery to you nor do you have to twist your mind around and around, trying to figure it out. The process can be quite simple, whether you use a service provider to offer you high-quality…

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Added by Cynthia Clare on June 7, 2018 at 9:00pm — 1 Comment

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…

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Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments

5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of From Jazel

The team at Jazel had a blast showcasing some dealership marketing genius in…

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Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments

Flick Fusion Reveals Three Biggest Misconceptions Auto Dealers Have About Video Marketing

Urbandale, IA—March 5, 2018—Flick Fusion today revealed the three biggest misconceptions that auto dealers have about video marketing. The three reasons auto dealers are not implementing video marketing strategies based on Flick Fusion’s internal research are: (1)…

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Added by Timmy D. James on March 5, 2018 at 6:00am — No Comments

Maryann Keller Calls Automotive Digital Marketing Shakeup Imminent

Is a Shakeup Imminent in the Automotive Digital Marketing Space?…

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Added by Ralph Paglia on March 1, 2018 at 1:30am — 1 Comment

Is Your Current Response Time Good Enough?

Only 37% companies respond to their lead within an hour – HBR

Research shows that chances of qualifying a lead decrease drastically with time. Longer wait times means sales lost. Based on Lead360 Research, lead conversion is determined 57% by the lead quality and 43% by…

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Added by Vidushi Jain on January 20, 2018 at 8:30pm — No Comments

What Makes Integrated Text And Voice Tracking So Powerful?

“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams

72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and…

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Added by Vidushi Jain on January 12, 2018 at 10:30pm — No Comments

Is Automotive Marketing Downshifting Right Now?

Automotive Marketing:

Shifting Gears in a Slowing Market

After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a…

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Added by Ralph Paglia on December 24, 2017 at 1:00am — No Comments

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaigns designed to increase customer retention

Chicago, IL—Dec 5, 2017—…

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Added by Scot Eisenfelder on December 5, 2017 at 8:00am — No Comments

Heather MacKinnon and Matt Lamoureux join Octane Marketing, Retail Automotive's Best Kept Secret

      …

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Added by Ralph Paglia on December 1, 2017 at 2:00pm — No Comments

Influencer Marketing Is About Data and Not Celebrity Deals

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Added by Ralph Paglia on November 27, 2017 at 2:00am — No Comments

Email Marketing Statistics Infographic

The Giant Email Marketing Statistics Guide

It's not a new craze sweeping the nation…

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Added by Ralph Paglia on November 18, 2017 at 7:00pm — No Comments

Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is "What about social?"

In particular the marketing folks want to know what…

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Added by Timmy D. James on November 9, 2017 at 6:30am — 1 Comment

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