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All ADM Blog Posts Tagged 'Marketing' (769)


Influencer
Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

 

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must…

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Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments

Facebook Marketing Tips to Drive Sales for Your Auto Dealership

Social media has turned out to be one of the most effective tools for businesses to spread awareness, conduct marketing campaigns and increase sales.

With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…

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Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments


Influencer
We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

 

If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…

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Added by David Metter on November 9, 2016 at 11:30am — No Comments

Auto Repair Shop Marketing Tips To Increase Word Of Mouth Results

Finding Marketing Ideas for Auto Repair Shops can be Difficult

This is because there are many interesting options that are available and that you can take into account. What works for other businesses may not be effective for the auto repair shop and…

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Added by Derek Crowden on November 7, 2016 at 4:00am — No Comments


Influencer
Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …

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Added by Larisa Bedgood on November 1, 2016 at 2:03pm — 1 Comment


Influencer
Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…

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Added by Larisa Bedgood on October 26, 2016 at 7:30am — 4 Comments


Influencer
3 Birds Marketing Partners with ELEAD1ONE to Offer Full Systems & Data Integration for Optimized End-to-End Marketing

Partnership gives mutual dealer clients better accessibility and visibility into operational and marketing data and 3 Birds’ best-in-class consumer-directed marketing solutions

Chapel Hill, N.C., October 24, 2016 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company today announced a new partnership with ELEAD1ONE, the benchmark in automotive software. The partnership will pair 3 Birds’ powerful integrated marketing, analytics platform,…

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Added by Paul Mirek on October 24, 2016 at 2:25pm — No Comments

Personalization Drives Major Uplift to Search Marketing Conversion Rates

European Marketers Say Personalization Drives Major Uplift to Search Marketing Conversions

Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to…

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Added by Ralph Paglia on October 22, 2016 at 1:30pm — No Comments


Influencer
How to Find and Convert More Car Buyers with Digital Marketing

How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a…

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Added by Larisa Bedgood on October 18, 2016 at 9:28am — 2 Comments


Vendor
Back To Basics: Dealership Improvement

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…

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Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments


Influencer
Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

  

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…

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Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments


Influencer
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships.…

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Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments


Vendor
Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…

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Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments


Vendor
Who's Your Top Salesperson?

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…

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Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments


Vendor
Stop Losing Business to Competitors: 5 Steps

With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…

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Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments


Vendor
Election 2016. Stop Talking About It.

Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me…

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Added by Aubrey Hankins on September 19, 2016 at 11:30am — 2 Comments


Vendor
4 Benefits of a Mobile CRM

With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…

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Added by Aubrey Hankins on September 16, 2016 at 10:06am — No Comments


Vendor
6 Steps For Better Time Management

Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…

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Added by Aubrey Hankins on September 15, 2016 at 9:31am — No Comments


Vendor
Survey Says...Consumers Hate Your Dealership

This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…

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Added by Aubrey Hankins on September 14, 2016 at 10:30am — No Comments


Agency
The Importance of Finding Your Target Audience as a Car Dealership



Conducting a targeted marketing campaign is the most important thing in every line of work. Picking the right audience can increase your sales several times, without any special financial investment. Therefore, reaching out to your audience is one of first goals that you should set for yourself.

Luckily, achieving this task is…

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Added by Ivan Dimitrijevic on September 14, 2016 at 2:54am — 1 Comment

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