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All ADM Blog Posts Tagged 'Marketing' (775)

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.

During the next five years, social media marketing budgets are projected to increase by 90%...…

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Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments

LotLinx Launches New Digital Marketing Platform: TURN

CHICAGO -- LotLinx, the leading digital marketing solution for car dealers, launches LotLinx Turn, the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use…

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Added by Ralph Paglia on January 28, 2017 at 6:30pm — No Comments

How Automotive Marketing Can Boost Your Business Authority and Sales

Back then when the car industry was still green and coming up, most dealers didn’t have to do much to make their presence felt by their customers.

They were making sales after sales by doing little or nothing. However, the rules have changed in recent times and there is need for…

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Added by Rahul Paul on January 20, 2017 at 2:00am — No Comments

Proven Email Marketing Tips for Your Auto Dealership

Digital marketing is one of the cornerstones of effective publicity for any business. The impact of online marketing lies in the strategies devised. With the advent of various technological tools, businesses are increasingly leveraging these to improve conversions.

One of the most impactful promotional…

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Added by Kent Charlie on December 16, 2016 at 2:00am — No Comments


Media
How To Get Ahead In Marketing

Career ladder is somehow like career development sometimes, it is interchangeably used with career path. The boom or growth of an employee in an organization referred as career ladder. In your first career of moving into the business world it is very easy to get puzzled with all the possibilities. You have to search for the possible career opportunities; your initial research will show hundreds of different types of positions. First of all you have to determine your initial career path…

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Added by Thomas Beaudette on December 12, 2016 at 6:00am — No Comments


Media
Marketing Career Opportunities Advantages Of Marketing Career

An encouraging, valuable or advantageous circumstance or combination of circumstances is called opportunity, this is a very general description, and can mean diverse things to different people. As far as marketing career opportunity concerns it states the chances to enter in marketing field.



Marketing could be used as the intermediary role between product development and sales. Marketing career can take you in numerous different directions. Marketing is covered with many features…

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Added by Thomas Beaudette on November 19, 2016 at 1:00pm — No Comments


Influencer
Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

 

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must…

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Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments

Facebook Marketing Tips to Drive Sales for Your Auto Dealership

Social media has turned out to be one of the most effective tools for businesses to spread awareness, conduct marketing campaigns and increase sales.

With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…

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Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments


Influencer
We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

 

If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…

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Added by David Metter on November 9, 2016 at 11:30am — No Comments

Auto Repair Shop Marketing Tips To Increase Word Of Mouth Results

Finding Marketing Ideas for Auto Repair Shops can be Difficult

This is because there are many interesting options that are available and that you can take into account. What works for other businesses may not be effective for the auto repair shop and…

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Added by Derek Crowden on November 7, 2016 at 4:00am — No Comments


Influencer
Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …

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Added by Larisa Bedgood on November 1, 2016 at 2:03pm — 1 Comment


Influencer
Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…

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Added by Larisa Bedgood on October 26, 2016 at 7:30am — 4 Comments


Influencer
3 Birds Marketing Partners with ELEAD1ONE to Offer Full Systems & Data Integration for Optimized End-to-End Marketing

Partnership gives mutual dealer clients better accessibility and visibility into operational and marketing data and 3 Birds’ best-in-class consumer-directed marketing solutions

Chapel Hill, N.C., October 24, 2016 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company today announced a new partnership with ELEAD1ONE, the benchmark in automotive software. The partnership will pair 3 Birds’ powerful integrated marketing, analytics platform,…

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Added by Paul Mirek on October 24, 2016 at 2:25pm — No Comments

Personalization Drives Major Uplift to Search Marketing Conversion Rates

European Marketers Say Personalization Drives Major Uplift to Search Marketing Conversions

Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to…

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Added by Ralph Paglia on October 22, 2016 at 1:30pm — No Comments


Influencer
How to Find and Convert More Car Buyers with Digital Marketing

How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a…

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Added by Larisa Bedgood on October 18, 2016 at 9:28am — 2 Comments


Vendor
Back To Basics: Dealership Improvement

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…

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Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments


Influencer
Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

  

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…

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Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments


Influencer
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships.…

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Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments


Vendor
Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…

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Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments


Vendor
Who's Your Top Salesperson?

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…

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Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments

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