Professional Community for Car Dealers, Automotive Marketers and Sales Managers
"We can't sell the cars for you, but we can help get you more opportunities."
I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not…Continue
Added by Tyson Madliger on February 25, 2015 at 5:42pm — No Comments
In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in…Continue
Added by Jim Jabaay on December 9, 2014 at 10:48pm — No Comments
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
Added by Ralph Paglia on October 26, 2014 at 5:02am — No Comments
BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?
Not too surprising to many of Automotive Marketing…Continue
Added by Ralph Paglia on October 13, 2014 at 10:48pm — No Comments
Added by Manny Luna on September 25, 2014 at 10:00pm — No Comments
Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…Continue
|by Danielle Rainwater, Reputation Management Specialist|
For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…Continue
Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.”
Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills. All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…Continue
Added by Philip Zelinger on August 25, 2014 at 3:01pm — No Comments
In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today…Continue
Added by Jon Lamb on August 20, 2014 at 4:48pm — No Comments
|by Kayla Henricks, Reputation Management Specialist|
In my last post, I shared …Continue
Added by CDK Global on August 20, 2014 at 2:50pm — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…Continue
Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments
|by Ben Brockhaus-Hall, Cobalt SEO Specialist|
More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…Continue
Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments
One of the most popular sayings amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to…Continue
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue