Today 90% of automotive…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Automotive Marketers and Ad Agencies typically launch ad campaigns with increased sales and customer acquisition in mind as the primary objectives... Dealership Brand awareness and even customer retention are usually secondary goals at best, according to…Continue
Added by Ralph Paglia on January 8, 2018 at 10:30pm — No Comments
Let’s start with the bad news first. It’s tougher than ever to get content noticed.
Changes to Google search results pages have further obscured content organically, especially on competitive commercial…Continue
A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users to watch Periscope video broadcasts without leaving the Twitter…Continue
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show ROI for their services. Furthermore, how is a dealer to know whether the…Continue
Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments
It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me. Even better, there are many parallels between fantasy football and successful marketing. Since football season is rapidly approaching and many leagues are beginning to organize and…
Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments
If imitation really is the sincerest form of flattery, there's little doubt that Twitter is smitten with Facebook. Or at the very least, the 140-character service loves aping Mark Zuckerberg's creation.
But in the cut-throat social sharing world, where Facebook literally is the 800…Continue
Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency …Continue
Added by Ralph Paglia on January 22, 2013 at 11:00am — No Comments
The Infographic shown below contains the top 15 recommended action items for automotive marketing professionals going into 2013... These were developed by the exceptionally talented marketing professionals at Hubspot and are well worth reviewing with your team and/or simply working them into your daily, weekly and monthly ongoing dealership marketing tasks to be completed as indicated:…Continue
Added by Ralph Paglia on January 2, 2013 at 5:00pm — No Comments
True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining. I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?
Shared from our friends at Eloqua.
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.
For marketers this kind of visual organization is invaluable for one simple reason:…Continue
Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments
81% of automotive advertising agencies say they use trusted offline data to best target digital advertising,…Continue
Added by Ralph Paglia on November 13, 2012 at 2:30am — No Comments
Today 90% of our media consumption occurs in front of a screen. As automotive consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals when it comes to buying cars and accessing vehicle related services.
Today 90% of automotive…
Added by Ralph Paglia on September 1, 2012 at 7:53pm — No Comments
On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.
Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments
Ninety-three percent of marketers use social media to market their businesses, according to a new survey from SocialMedia Examiner.…Continue
Added by Ralph Paglia on April 12, 2011 at 4:22pm — No Comments
Nine in 10 marketers (92%) use the Facebook social network as a marketing tool, according to a new survey from SocialMedia Examiner. Data from “2011…Continue
Added by Ralph Paglia on April 12, 2011 at 4:17pm — No Comments
Added by Ralph Paglia on August 31, 2010 at 10:00am — No Comments