Receta for a Relationship: 5 Special Ingredients to Help You Connect With Hispanic Consumers
As marketers, we are often guilty of planning, thinking, structuring—and then planning some more. After all, it’s part of our jobs to analyze the consumer market and deliver targeted messaging in a way that will effectively resonate with a specific audience. But… Continue
Added by Joseph Little on September 22, 2015 at 2:54pm —
Currently, the automotive industry is at an all time high for vehicles sold. Yet, as the old saying goes, what goes up must come down. Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.
Added by Paul Potratz on September 10, 2015 at 6:17am —
4 Reasons Marketing to Your Employees Matters
Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to… Continue
Added by Joseph Little on August 24, 2015 at 3:31pm —
Hispanic Consumers Are Serious About Shopping
As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they are purchasing,… Continue
Added by Joseph Little on August 18, 2015 at 8:07am —
Earning Hispanic Consumer Trust Through Communication and Empowerment
Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online. How do they speak to you? How do they approach you as a consumer? Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and… Continue
Added by Joseph Little on August 17, 2015 at 11:07am —
Discover Your Market: Your Hispanic Consumer Part II
Marketing to Various Acculturation Levels
Everyone knows they need to market to Hispanic consumers, and if you don’t know, here’s a little secret: You need to market to Hispanic consumers!
Here’s quick run-down of why:
- There are over 56 MILLION…
Added by Joseph Little on August 11, 2015 at 8:07am —
The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC.
Philip will be joined by… Continue
Added by Philip Zelinger on September 10, 2014 at 1:25pm —
This is from a blog post I did earlier on http://conversionsforsale.blogspot.com Continue
For years I've been saying that the biggest problem with the New Lifted Truck market is the awareness problem. Consumers are not aware that these products exist in the marketplace. Now, I am going to show you the facts that support my position.
With Google being the number one search engine. I am going to let them tell me what the…
Added by David DeSantis on September 2, 2014 at 9:02am —
Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…
Added by Lenny Gomez on December 27, 2012 at 7:30am —
The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question: how do I measure the success of my video marketing efforts?
Here is what one survey of advertisers and agencies in North America… Continue
Added by Joe Schwartz on December 13, 2012 at 5:56am —
Get the full report: SundaySky Report (right-click, then "Save As")
One interesting set of findings is… Continue
Added by Joe Schwartz on December 11, 2012 at 5:30am —
Wanted to share an article in the latest Edmunds' Dealer Newsletter. We had the pleasure of working with Jerry Thibeau of Phone Ninjas on this important topic and he was kind…
Added by John Giamalvo on June 19, 2012 at 9:30am —
Added by Ralph Paglia on May 4, 2012 at 2:00pm —
Don't get me wrong. We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner. In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…
Added by Joshua Michael Friedman on October 30, 2011 at 7:30am —
Dataium ASI Index: Car Buyers Jumping Into Market, Demand Will Be Greater Than Broader Economic Indicators.
The Dataium Automotive…
Added by Ralph Paglia on October 19, 2011 at 10:30am —
Automotive Internet Media just rolled out at this year's NADA the ability for one dealer in each market to own their brand in LemonFree.Com.
LemonFree.Com gets 2.4 million auto shoppers to the site every month. We win thousands of search terms that get the most online traffic. Terms that dealership sites usually can’t win. We put one dealers inventory one click from the first page of Google. No one can offer you this type of opportunity and we only work with one dealer for each… Continue
Added by Tony French on March 14, 2011 at 7:00am —
US Online Advertising Market to Reach $50B in 2011
The US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24% annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management, according…
Added by Ralph Paglia on March 10, 2011 at 12:22pm —
Increase Open Rates for Your Automotive Email Marketing Campaigns
The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam. Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do. Below are three ways your…
Added by Paul Potratz on January 13, 2011 at 8:43am —
Sometime about 10 years ago the car business reached a fork in the road. The industry was challenged by a newly (or soon to be) informed and empowered consumer base. From that point forward dealers have been faced with a choice: hang on to those old school sales and marketing techniques or join the ranks of the next generation dealers who rely on a “more sophisticated” approach…a kinder, gentler car business.
This choice is still facing thousands of dealers who’ve yet to “choose a… Continue
Added by Jimmy Vee on July 27, 2010 at 6:48am —
These days many people in the car business seem to believe buying a car should be more like a visit to www.amazon.com and less like a visit
to your dealership.
We’re seeing a rapid proliferation of tools and services designed to wage a triangular war between dealers, customers and other dealers; services and software designed to “help” you offer the lowest prices, carry the right inventory, list your inventory in all the right… Continue
Added by Jimmy Vee on June 7, 2010 at 3:08pm —