Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joseph Little on November 18, 2015 at 8:00am — No Comments
You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…Continue
Added by Joseph Little on November 5, 2015 at 1:00pm — No Comments
There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business…Continue
Added by Joseph Little on November 2, 2015 at 12:00pm — No Comments
Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…Continue
Added by Joseph Little on October 29, 2015 at 11:30am — No Comments
As marketers, we are often guilty of planning, thinking, structuring—and then planning some more. After all, it’s part of our jobs to analyze the consumer market and deliver targeted messaging in a way that will effectively resonate with a specific audience. But…Continue
Added by Joseph Little on September 22, 2015 at 2:54pm — No Comments
Currently, the automotive industry is at an all time high for vehicles sold. Yet, as the old saying goes, what goes up must come down. Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.
Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments
Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to…Continue
Added by Joseph Little on August 24, 2015 at 3:31pm — No Comments
As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they are purchasing,…Continue
Added by Joseph Little on August 18, 2015 at 8:07am — No Comments
Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online. How do they speak to you? How do they approach you as a consumer? Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…Continue
Added by Joseph Little on August 17, 2015 at 11:07am — No Comments
Everyone knows they need to market to Hispanic consumers, and if you don’t know, here’s a little secret: You need to market to Hispanic consumers!
Here’s quick run-down of why:
Added by Joseph Little on August 11, 2015 at 8:07am — No Comments
The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC.
Philip will be joined by…Continue
Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments
This is from a blog post I did earlier on http://conversionsforsale.blogspot.com
For years I've been saying that the biggest problem with the New Lifted Truck market is the awareness problem. Consumers are not aware that these products exist in the marketplace. Now, I am going to show you the facts that support my position.
With Google being the number one search engine. I am going to let them tell me what the…
Added by David DeSantis on September 2, 2014 at 9:02am — No Comments
Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…Continue
Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments
The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question: how do I measure the success of my video marketing efforts?
Here is what one survey of advertisers and agencies in North America…Continue
Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments
Get the full report: SundaySky Report (right-click, then "Save As")
One interesting set of findings is…Continue
Added by Ralph Paglia on May 4, 2012 at 2:00pm — No Comments
Don't get me wrong. We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner. In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…
Added by Ralph Paglia on October 19, 2011 at 10:30am — No Comments
Automotive Internet Media just rolled out at this year's NADA the ability for one dealer in each market to own their brand in LemonFree.Com.
LemonFree.Com gets 2.4 million auto shoppers to the site every month. We win thousands of search terms that get the most online traffic. Terms that dealership sites usually can’t win. We put one dealers inventory one click from the first page of Google. No one can offer you this type of opportunity and we only work with one dealer for each…Continue
Added by Tony French on March 14, 2011 at 7:00am — No Comments