The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC.
Philip will be joined by… Continue
Added by Philip Zelinger on September 10, 2014 at 1:25pm —
This is from a blog post I did earlier on http://conversionsforsale.blogspot.com Continue
For years I've been saying that the biggest problem with the New Lifted Truck market is the awareness problem. Consumers are not aware that these products exist in the marketplace. Now, I am going to show you the facts that support my position.
With Google being the number one search engine. I am going to let them tell me what the…
Added by David DeSantis on September 2, 2014 at 9:02am —
Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…
Added by Lenny Gomez on December 27, 2012 at 7:30am —
The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question: how do I measure the success of my video marketing efforts?
Here is what one survey of advertisers and agencies in North America… Continue
Added by Joe Schwartz on December 13, 2012 at 5:56am —
Get the full report: SundaySky Report (right-click, then "Save As")
One interesting set of findings is… Continue
Added by Joe Schwartz on December 11, 2012 at 5:30am —
Wanted to share an article in the latest Edmunds' Dealer Newsletter. We had the pleasure of working with Jerry Thibeau of Phone Ninjas on this important topic and he was kind…
Added by John Giamalvo on June 19, 2012 at 9:30am —
Added by Ralph Paglia on May 4, 2012 at 2:00pm —
Don't get me wrong. We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner. In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…
Added by Joshua Michael Friedman on October 30, 2011 at 7:30am —
Dataium ASI Index: Car Buyers Jumping Into Market, Demand Will Be Greater Than Broader Economic Indicators.
The Dataium Automotive…
Added by Ralph Paglia on October 19, 2011 at 10:30am —
Automotive Internet Media just rolled out at this year's NADA the ability for one dealer in each market to own their brand in LemonFree.Com.
LemonFree.Com gets 2.4 million auto shoppers to the site every month. We win thousands of search terms that get the most online traffic. Terms that dealership sites usually can’t win. We put one dealers inventory one click from the first page of Google. No one can offer you this type of opportunity and we only work with one dealer for each… Continue
Added by Tony French on March 14, 2011 at 7:00am —
US Online Advertising Market to Reach $50B in 2011
The US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24% annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management, according…
Added by Ralph Paglia on March 10, 2011 at 12:22pm —
Increase Open Rates for Your Automotive Email Marketing Campaigns
The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam. Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do. Below are three ways your…
Added by Paul Potratz on January 13, 2011 at 8:43am —
Sometime about 10 years ago the car business reached a fork in the road. The industry was challenged by a newly (or soon to be) informed and empowered consumer base. From that point forward dealers have been faced with a choice: hang on to those old school sales and marketing techniques or join the ranks of the next generation dealers who rely on a “more sophisticated” approach…a kinder, gentler car business.
This choice is still facing thousands of dealers who’ve yet to “choose a… Continue
Added by Jimmy Vee on July 27, 2010 at 6:48am —
These days many people in the car business seem to believe buying a car should be more like a visit to www.amazon.com and less like a visit
to your dealership.
We’re seeing a rapid proliferation of tools and services designed to wage a triangular war between dealers, customers and other dealers; services and software designed to “help” you offer the lowest prices, carry the right inventory, list your inventory in all the right… Continue
Added by Jimmy Vee on June 7, 2010 at 3:08pm —
In today’s shrinking auto industry auto dealers are being forced to reduce staff to keep expenses in synch with reduced sales and profits. AdAgencyOnline.Net
is an automotive advertising resource/networking portal that reviews cutting edge automotive advertising applications for consideration by their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors. Philip Zelinger, the President of Ad Agency… Continue
Added by Philip Zelinger on November 6, 2009 at 9:58am —
Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system.
The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.
In order to attract… Continue
Added by Philip Zelinger on October 21, 2009 at 9:44am —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time”
featured on AdAgencyOnline.Net
, announced today that he will be interviewing Cliff Banks, the recently announced Vice President and Editorial Director for Dealer Communications, on this week’s Automotive Advertising… Continue
Added by Philip Zelinger on October 19, 2009 at 12:00pm —
announced today that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time
- will be reviewing Kelley Blue Book, (KBB), on their “Automotive Advertising Experts” show on Friday 10/16/2009 between 12:00 Noon EST and 12:30 PM EST. The free… Continue
Added by Philip Zelinger on October 15, 2009 at 1:47pm —
The auto industry is consolidating and many auto dealers are looking at their Real Estate from a different perspective. Automotive advertising agencies
that used to focus on building traffic and simply selling cars are now focused on helping auto dealers reduce expenses and access their assets to survive in today's troubled economy. The independent affiliated automotive advertising agencies of Ad Agency Online, L.L.C. are uniquely… Continue
Added by Philip Zelinger on August 14, 2009 at 8:26am —
AdAgencyOnline.Net reviews cutting edge automotive advertising applications for their affiliated automotive advertising agencies, auto dealer / vendor clients and site visitors.
According to Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station featured on AdAgencyOnline.Net -… Continue
Added by Philip Zelinger on July 16, 2009 at 7:37am —