Millennials and Automotive.
We keep talking about millennials in the automotive industry as though they are a new disruption, but millennials are just the next generation rising up to purchase, work, and define the economic road for the very near…
Added by Aimi Gundersen on November 10, 2015 at 8:24am —
Over the last few weeks, Facebook has been buzzing as it rolls out new features and updates. Some are aimed at creating a better experience for users, like the updated look of the timeline, while others, such as the identification of which administrator posted on a page are useful for page owners.
I rather enjoy the look of the new timeline. The larger images and grouping of similar items side-by-side do improve the experience from my perspective.
Added by Erika Kay Simms on March 21, 2014 at 11:28am —
Don't ask for a manager when you want an Internet salesperson or BDC person.…
Added by Tom Gorham on June 17, 2013 at 10:10pm —
Written By: Garry House
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for… Continue
Added by Garry House on April 4, 2013 at 2:40pm —
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the… Continue
Added by Garry House on December 14, 2012 at 8:00am —
Five Important Benefits for Car Dealerships with High Performance Business Development Centers (BDC)
First and foremost and good, functional BDC center… Continue
Added by Jason Parman on November 12, 2012 at 10:30am —
Latest BMW Marketing Communications: New Mobile Apps for BMW Dealership Employees
|ActiveHybrid drivers speak up.…
Added by Ralph Paglia on October 31, 2012 at 1:33pm —
I am a firm believer that AutoCon2012 will be the biggest event of this year, eclipsing all others including the DigitalDealer Conference. So when I received a request to submit a Speaker's submission, I was humbled and honored at the… Continue
Added by Tom Gorham on June 22, 2012 at 8:30pm —
Just thought I would give you an update on my LinkedIn profile because it really defines me. I began writing on ADM, not to become a superstar. I came to share my experiences and reassure people who are going through the same experiences that they are worthy and, to me, they are… Continue
Added by Tom Gorham on June 12, 2012 at 6:00pm —
I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership.
Added by Josh Vajda on May 23, 2012 at 12:00pm —
When I was a child, I was the question asking machine. Now that I am an adult, I am the question asking machine. Not because I want to be annoying. I really want to understand why. Knowing the why helps me deliver on the expectations. Knowing the why gives me the follow through to see an opportunity to completion.
Understanding why gives me access to… Continue
Added by Stephanie Young on August 16, 2011 at 7:30am —
Best piece of advice I have been given as a manager: Always be teaching others how to be you. Inspire them to be gunning for your desk and to become you. Humbly step aside when they replace you. Without them to replace you, the opportunities of your advancement decline.
Right after that tidbit of wisdom was imparted on me, I was asked to spear head a rather large… Continue
Added by Stephanie Young on August 11, 2011 at 6:30am —
The sport that so many predicted I would excel at due to my size was actually the sport where I floundered. When it came to the hardwood, the only skill I had was shooting free throws. My coaches could have just given up on me and focused their attention on the superstars on the team, but instead they invested time and energy into the one thing I could do well. In place of teaching me… Continue
Added by Stephanie Young on July 28, 2011 at 6:30am —
As a sales manager, I hosted a daily sales meeting like every good sales manager should. Like all good salespeople do, the sales team would come to the meeting with their list of “should-haves” and “could-haves” if only “blah-blah” was true. This would often take the wind right out of my… Continue
Added by Stephanie Young on July 19, 2011 at 6:30am —
Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.
Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…
Added by Paul Potratz on December 1, 2010 at 9:00am —
Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.”
Many dealers are voicing that sentiment these days. Far too few have done anything about it. Some have learned to use computer software with skill. They use the apps on iPhones, iPads, and Blackberries. They have created an effective Web site. They use FaceBook and Twitter and… Continue
Added by Rebecca Chernek on October 27, 2010 at 1:21pm —
I have used countless numbers of various web sites
, blogs and supposedly hard to get documents in learning how to better manage Google Adwords campaigns... To this day I have not found anything with faster and more direct access to the answers I needed about managing various types of Google Adwords campaigns than this site:
If you… Continue
Added by Ralph Paglia on May 19, 2008 at 5:30pm —