Highly Effective Social Media Management Tools That Get The Job Done While Saving an AutoMarketer's Time... and Sanity!
Are you looking for an all-in-one solution to manage your social media presence?
Perhaps you need a smarter way to manage multiple profiles and…
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Added by Ralph Paglia on May 13, 2018 at 6:00pm —
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High-Performance Management…
Added by Ralph Paglia on October 11, 2016 at 12:00am —
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As a leader, you must understand the impact of Toxic People and have the wherewithal to excise them from the organizations you lead...
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Added by Ralph Paglia on July 23, 2016 at 12:30pm —
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The Company - About Business Rater…
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Added by Ralph Paglia on October 4, 2011 at 1:30pm —
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Search Engine Reputation Management – Stop looking in the rear view mirror
When I entered the phrase “Search Engine Reputation Management” in Google, page one and page two delivered a litany of snippets that primarily revolved around the concept of restoring a damaged reputation stemming from either false reviews or a crisis that occurred and caused a lot of negative press around an individual or company.
Stop Looking in the rear view…
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Added by Ralph Paglia on July 30, 2011 at 10:44am —
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Added by Ralph Paglia on April 15, 2011 at 7:20am —
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Easier Negative Keyword Management in AdWords
Written by Duncan Parry
In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was…
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Added by Ralph Paglia on March 30, 2011 at 4:00pm —
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Social Media Marketing and Reputation Management Strategies for Car Dealers presented by Ralph Paglia to General Session of the 7th Digital Dealer Conference in Nashville, TN... …
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Added by Ralph Paglia on December 30, 2010 at 8:30am —
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Google Places Now Providing More…
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Added by Ralph Paglia on October 18, 2010 at 4:30pm —
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Phillip Cannon created a very important ADM Forum Post on this topic and you should weigh in on it with a comment. Philip brought up a very important issue that all dealers who are paying attention to their business that comes from their good reputation in the local market will have to come to grips with. The alternative is to see their lack of…
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Added by Ralph Paglia on May 23, 2010 at 10:30am —
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Press Relea… Continue
Added by Ralph Paglia on February 22, 2010 at 1:00am —
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ADP Launches Social Media and Reputation Management Solutions…
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Added by Ralph Paglia on February 12, 2010 at 4:00am —
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For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the
CarFolks.com dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…
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Added by Ralph Paglia on May 18, 2008 at 11:30am —
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Dealership Internet Metrics Evaluation Form Tool for tracking Internet leads and pinpointing areas for improvement:
Dealership_Internet_Metrics_Evaluation_Form.xls
Dealership Lead Management Metrics Evaluation Form Tool to help you assess your current level of performance and pinpoint areas for improvement in all lead management processes:…
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Added by Ralph Paglia on May 15, 2008 at 5:30pm —
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Check out DealerRater.com's Certified Dealer Program and the Reputation Management Benefits it provides to both new and used car dealers. This can be a great way for dealers to build a powerful and positive online reputation with consumers. Here is a link to the DealerRater Certified Dealer Program page:…
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Added by Ralph Paglia on May 4, 2008 at 10:00am —
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Dealership jobs hit 8-year low by Donna Harris at Automotive News - Employment at new-vehicle dealerships sank this year to the lowest level since 2000, the U.S. Labor Department reports. In February, the most recent month for which data are available, franchised dealerships employed 1,096,100 U.S. workers — virtually the same as in February 2000. Dealership employment peaked at 1,151,000 in September 2005, the department says.
Paul Taylor, chief economist of the National Automobile…
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Added by Ralph Paglia on April 14, 2008 at 8:01am —
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Can Scientific Management practices be applied to automotive retail marketing? Marketing is so often the domain of guessing and wishful thinking. Scientific management refers to the application of the 10 Marketing Laws of Scientific Management, the fundamental principles that each dealer should apply in order to generate a Return On Marketing Investment (ROMI). When analyzing your marketing programs, evaluate your dealership's marketing strategy and tactics using these laws and then prioritize…
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Added by Ralph Paglia on April 13, 2008 at 7:30am —
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The issue of reputation management is becoming more significant to car dealers every week. If the negative information is from someone who actually bought a car from the dealership, then there are always issues of free speech that are tough to overcome. True is true, false statements made by people can create negligence if a dealer can prove they harmed his business. The most effective way to counter negative consumer generated content (CGC) publications about a dealership is to generate a…
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Added by Ralph Paglia on April 10, 2008 at 7:30pm —
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This is an…
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Added by Ralph Paglia on March 8, 2008 at 3:00pm —
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In 2008 a new phrase has been coined “
Online Dealership Reputation Management”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say…
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Added by Ralph Paglia on February 19, 2008 at 9:00pm —
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