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All ADM Blog Posts Tagged 'Loyalty' (54)

How did Bristol Toyota Scion create a Valentine’s Day email campaign with a 58% open rate?

Everyone knows Valentine’s Day celebrates the ladies. That’s why Bristol Toyota Scion in Bristol RI, recently used LoyaltyTrac, their service rewards program, to conduct an email campaign centered on Valentine’s Day being “Ladies’ Day”. Colorful, Valentine’s-themed emails were sent to all of their service reward members, with the Subject Line: Be Our Valentine - View Your Gift Inside. The email included an offer: Ladies Receive $15 Off Any Service of $35 or More.…

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Added by Mike Gorun on February 23, 2012 at 7:51am — No Comments

Customer Partnerships Create a Better Future For Both Parties

Hi again,

 

I wanted to post another article, in regards to the partnerships we develop. Paul Long wrote this a while ago, and I wanted to get the opinions of the ADM community. 

 

 …

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Added by Will Michaelson on November 11, 2011 at 9:45am — No Comments

Build a Loyalty Program that Drives Value

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Added by Will Michaelson on November 9, 2011 at 7:50am — No Comments

MediaTrac Releases the Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement

SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…

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Added by sara callahan on June 27, 2011 at 8:16am — No Comments

Are You "Incentified"?

If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? If your answer is "Yes!", you've just been "incentified." Read on, grasshopper, to learn the art of being "incentified."



Everyone knows that in the car business, January is a dog for vehicle sales. Most of the…

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Added by Paul N. Long on March 3, 2011 at 8:00am — No Comments

Indicators of Dealership Loyalty

Many dealers ask me for help in retention measurement, and statistics surrounding Customer Loyalty Indicators.



Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases.



In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit…

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Added by Paul N. Long on February 28, 2011 at 2:57pm — No Comments

It's truly a "rat race" when it comes to auto dealer customer loyalty

Rat: Press on the bar, get some food.

Human: Buy or service your car at a dealership with a rewards program, earn some points.









One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar…

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Added by Paul N. Long on February 24, 2011 at 7:30pm — 6 Comments

It's Simple: Build Relationships with Your Customers

 

 



If you stuck around for the final General Session at the 9th Digital Dealer…

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Added by Paul N. Long on February 1, 2011 at 8:06pm — No Comments


Influencer
Reputation Management: Reactive vs. Proactive Marketing

The ever-changing online environment requires direct marketers to deal with many different obstacles in trying to keep entrenched and viable in the marketing realm. The Internet continues to play a huge role in handling customer feedback as it relates to direct marketing efforts in any industry, especially the automotive business.



When engaging in reputation management activities online, there are typically two types of disciplines that lead the pack: reactive and proactive. Each… Continue

Added by Stacy Mueller on September 29, 2010 at 2:00pm — 2 Comments

The Customer is Always Tight

There is a sense of entitlement that customers have today that hasn’t always been evident. Marshall Field, the American department store owner coined the phrase, “Right or wrong, the Customer is always right“. I opine whether he took into consideration the type of customers who are price conscious, yet expect the deepest appreciation for their having done business with us.



I don’t blame these customers. I earned the money I make, and I want to keep as much of it as possible. Even if… Continue

Added by Paul N. Long on July 18, 2008 at 6:24am — No Comments

Add Value to Your Customers' Lives with a Loyalty Program

Here is another excerpt from Jill Griffin’s Article that I posted a few days ago. The article was originally posted by the Austin Business Journal on February 19, 2000. Jill heads up the Griffin Group, and has written several books on Customer Loyalty.



“Frequent buyer programs, also referred to as loyalty programs and reward programs, have become a critical retention tool for… Continue

Added by Paul N. Long on July 16, 2008 at 6:38pm — No Comments

Loyalty Programs can Reap Financial Rewards

I recently came across this article by Jill Griffin. Although this article was published in February of 2000, the principles remain the same for building and implementing a solid loyalty program. What's interesting is that we were facing a similar economy in 2000 as we are today, in 2008. Companies who have embraced loyalty programs prior to today are reaping the benefits. It's not too late though…



Jill Griffin is the author of "Customer Loyalty: How to Earn It, How to Keep It."… Continue

Added by Paul N. Long on July 11, 2008 at 7:00am — No Comments

What benefits do Loyalty Programs Bring?

All loyalty programs should provide a few direct, tangible benefits which depend on the program’s structure, the nature of the industry and even the state of a company’s brand.



In general, there are three core benefits fo Loyalty Programs:



1. The Attrition Benefit: There should be a boost in Customer Retention.

2. The Lift Benefit: There should be an increase in the amount customers spend.

3. The Acquisition Benefit: There should be a gain in… Continue

Added by Paul N. Long on July 9, 2008 at 6:57am — No Comments

Give Away a Car to Get Email Addresses

The Walser Automotive Group took an interesting tack in their objective to collect email addresses. They gave away a car.



Walser has always been at the forefront of consumer loyalty in their market. They have a very concise message to their customers, and each of their ten dealerships operated the same way to give the customer the next service possible. The Walser Automotive Group employs this sales philosophy to each customer to win their loyalty:



1. They give their Best… Continue

Added by Paul N. Long on July 8, 2008 at 10:30am — 1 Comment

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