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All ADM Blog Posts Tagged 'Long' (8)


Influencer
The Hickman's Leave A Wichita KS Dealership Vehicle At Long McArthur Ford!! We'll Be Taking The Vehicle Back To The Dealer!!

The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS.  They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!

Added by J.R. Batchelor on January 13, 2013 at 10:03am — No Comments


Influencer
David J. Long

Hello ADM friends and contacts! In the next two weeks I will be making a decision that will hopefully be my last career move. I thought that reaching out to this great network might serve to open up additional opportunities. Please message me if you know of anyone or would have an interest in speaking further. I am adding a link to introduce myself.

About /David J. Long/Industry Leader…

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Added by David J. Long on January 3, 2013 at 3:22pm — No Comments

A New Journey and New Opportunities

I am excited to announce that effective May 4, 2012, I embarked on a new journey, and resigned from the re:member group. I will be heading back to the corporate world to assist United Health Group in developing its Member Experience Strategy.  Many of you assisted me during my transition period, and I am so thankful for all the help I received.  I am very excited about this position—it’s exactly what I was looking for when I started my job search: To be able to enhance the Customers’…

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Added by Paul N. Long on May 8, 2012 at 6:56am — 2 Comments

Google Says How Long It Takes For Updates To Places

Google Says How Long It Takes For Updates To Places/Maps Listings

 - Written by

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Added by Ralph Paglia on March 11, 2012 at 11:00am — 2 Comments

Are You "Incentified"?

If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? If your answer is "Yes!", you've just been "incentified." Read on, grasshopper, to learn the art of being "incentified."



Everyone knows that in the car business, January is a dog for vehicle sales. Most of the…

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Added by Paul N. Long on March 3, 2011 at 8:00am — No Comments

Indicators of Dealership Loyalty

Many dealers ask me for help in retention measurement, and statistics surrounding Customer Loyalty Indicators.



Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases.



In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit…

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Added by Paul N. Long on February 28, 2011 at 2:57pm — No Comments

It's truly a "rat race" when it comes to auto dealer customer loyalty

Rat: Press on the bar, get some food.

Human: Buy or service your car at a dealership with a rewards program, earn some points.









One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar…

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Added by Paul N. Long on February 24, 2011 at 7:30pm — 6 Comments

It's Simple: Build Relationships with Your Customers

 

 



If you stuck around for the final General Session at the 9th Digital Dealer…

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Added by Paul N. Long on February 1, 2011 at 8:06pm — No Comments

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