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All ADM Blog Posts Tagged 'Likes' (11)

How to Know in 30 Seconds if Your Facebook Presence is Working

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…

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Added by J.D. Rucker on July 1, 2013 at 5:30am — 3 Comments

Dispelling the Misconceptions About Massive Social Media Followings

A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.

It was a process, really, and it went like this:

  1. Find viral images on sites like Reddit, 9Gag,…
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Added by J.D. Rucker on June 19, 2013 at 6:00am — No Comments

Keep it Local, Local, or Local on Facebook

Local Buying a Car

I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…

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Added by J.D. Rucker on May 3, 2013 at 5:00am — No Comments

Give People a Reason to Follow Your Social Media While at the Store

Carnival Stuffed Animals

Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their…

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Added by J.D. Rucker on February 23, 2013 at 6:00am — No Comments

Why Facebook Likes and Comments DO Matter

There’s been some chatter on the internet lately and in articles I have seen appear in my…

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Added by Amanda Ryan on February 18, 2013 at 11:00pm — No Comments

Don't Let Your Dealership Be a Snob: Brand and Communicate with Facebook Likes

Snob

There are many mistakes made by dealers on Facebook. We detail the most egregious ones here from time to time in an attempt to help others not make the same mistakes. There's one mistake in particular that is almost unforgivable for the simple reason that it's so darn easy while being pretty darn effective.…

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Added by J.D. Rucker on December 18, 2012 at 9:00pm — No Comments

Reach is Infinitely More Important than Fan Count on Facebook

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…

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Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments

What NOT To Do If You Want More "Likes" On Your Dealership's Facebook Page

What are some of the things to avoid if you want to get more "Likes" for your dealership's Facebook Page?  Here are a few that I found thanks to a Facebook link posted by Scott Monty...…

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Added by Ralph Paglia on April 12, 2012 at 10:00pm — 23 Comments

Facebook Marketing Tips for Car Dealers

 

Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views Facebook as a huge marketing sphere for engaging people and building a loyal fan…

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Added by Richelle Farley on August 19, 2011 at 3:00pm — 2 Comments

Are Facebook Likes Part of Google’s Algorithm?

From Search Engine Journal 6-16-11:

Simple Answers: Are Facebook Likes Part of Google’s Algorithm?



The QUESTION: Google has been open about using social data as a metric in the search ranking, but the company has only…

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Added by Thomas A. Kelly on June 16, 2011 at 2:00am — 4 Comments

The top-10 reasons why consumers following a company on Facebook

Top-10-Motivations-why-consumers-following-companies-on-facebook We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or… Continue

Added by VJ on January 11, 2011 at 12:22pm — No Comments

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