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All ADM Blog Posts Tagged 'Leads' (22)

Why Blue Horseshoe Loves Automark Solutions

In our travels looking at various vendors to recommend to our clients, we came across and started telling dealers about Automark Solutions. They do widgets. They do plugins.…

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Added by J.D. Rucker on July 6, 2014 at 9:40pm — 5 Comments

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

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Added by Tom Gorham on July 6, 2014 at 12:30pm — 29 Comments

Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…

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Added by Tyson Madliger on June 17, 2014 at 1:56am — 3 Comments

Setup Dealership Websites For Facebook Users To Auto-Populate Lead Forms

Create Auto-Populating Lead Forms That Use Customer Facebook…

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Added by Ralph Paglia on May 3, 2014 at 3:30pm — 9 Comments

4 Reasons Why Required Fields are No Longer Required on Contact Forms

What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?

Actually, they're no longer necessary. In fact, they're a hindrance.…

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Added by J.D. Rucker on December 12, 2013 at 4:30am — No Comments

Learn To Fail Profitably In Lead Generation



Is there such a thing as failing profitably? In the world of lead generation, this may sound like a very dangerous idea. After all, the only real measure for a company’s continued survival is its success in …

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Added by Bill Cosgrove on August 29, 2013 at 11:38am — No Comments

Down The Road Advertising

My dealers receive between 180 - 200 leads per month from DTR. Do some math for yourself using you own results to project your ROI.



Leads X Closing Rate = Sales

Sales X Average Gross = Total Profit

Total Profit - $2000 DTR Monthly Subscription Fee = Net Profit

Net Profit / DTR fee = ROI



Even before getting your free appointment skills training days, you will make money on DTR. Now, what if your appointment ratio increases from these training days on ALL of… Continue

Added by Doug Blankenship on August 26, 2013 at 12:32pm — No Comments

It's All About Conversion. The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

It's All About Conversion.

The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

 

 

overview.

Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…

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Added by David Farmer on August 9, 2013 at 12:48pm — No Comments

What's The Point?

Something that both concerns and frustrates me is the internet secret shopper program.

It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may…

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Added by Stephen Favill on May 23, 2013 at 5:31pm — 6 Comments

Should Managed Chat Be Part of a Lead Acquisition Budget?

Lead Acquisition Budget: Are Managed Chat Service Providers A Lead Source?

 

I was speaking with an Internet Sales Manager a few days ago and we were discussing the budget she managed for purchasing leads from the…

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Added by Ralph Paglia on April 4, 2013 at 2:00am — 18 Comments

The Social Media Lead Generation Horse Race

Those in social media marketing as a profession realize that there are certain unknowns when it comes to the new web. We know that people are on social media. We know that they don’t want direct marketing. We also know they’d…

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Added by Louie Baur on February 14, 2013 at 9:00am — No Comments

The Game-Changing Google Program Auto Dealers Can’t Afford to Ignore

Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.

The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…

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Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments

CarChat24 announces FREE AUTO DEALER CHAT SOFTWARE with their ‘always free’ version!

CarChat24 will provide hosted Free Advanced Auto Dealer Chat Software for (“All Car Dealer’s NEW or Used”) after final Beta testing. Expected release in late January to early February. Hosted Advanced Chat software designed for Car Dealers FREE!

 

Anyone interested in this always free version should go to the appropriate URL below to register. Once we launch we will send a link to all the…

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Added by Shereef on December 7, 2011 at 10:30pm — 10 Comments

GM Lead Management Tool - What's your opinion?

I'm curious to here some feedback on the GM Lead Management Tool (GMLMT).  I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.

 

Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed?  Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…

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Added by Tom Drommond on September 30, 2011 at 6:41am — 5 Comments

Effective Audience Targeting Leads to Bigger Display Budgets

Effective Audience Targeting Leads to Bigger Display Budgets

Agencies, advertisers win additional display budget based on audience targeting effectiveness,…

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Added by Ralph Paglia on May 16, 2011 at 11:30am — No Comments

Series - "Internet How To" #1: Sell by Supporting Your Price!

I taught at Brian Pasch's bootcamp, and I didn't get to everything in my class because of time, of course.  However, besides ALWAYS having calls to action (more on that later), I have…

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Added by Keith Shetterly on April 22, 2011 at 1:30pm — 3 Comments

Make Excuses.....or Make MONEY!!

 

If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!



At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are…

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Added by Andy Fedo on December 21, 2010 at 7:00am — No Comments

Start Using QR Codes at your Dealership

How Your Dealership Can Start Using QR Codes to Drive Traffic





There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…

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Added by Paul Potratz on November 17, 2010 at 11:16am — No Comments

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