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All ADM Blog Posts Tagged 'Leads' (33)


Vendor
Grow your car sales with exclusive auto leads

Competition in the retail auto market is extremely high. In order to survive in this fierce competition, car dealers are relying on innovative ways to capture auto leads for keeping their sales pipeline full.…

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Added by AutoLead Pro on March 12, 2018 at 4:30am — No Comments

Is Your Current Response Time Good Enough?

Only 37% companies respond to their lead within an hour – HBR

Research shows that chances of qualifying a lead decrease drastically with time. Longer wait times means sales lost. Based on Lead360 Research, lead conversion is determined 57% by the lead quality and 43% by…

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Added by Vidushi Jain on January 20, 2018 at 8:30pm — No Comments

Convert More Internet Leads

Based on Forbes study

  • Companies take 46 hours and 53 minutes to pick up the phone and respond to a lead
  • Only 1.3 attempts are made to reach a lead on average
  • These…
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Added by Vidushi Jain on November 19, 2017 at 12:30pm — No Comments

VW Leads Auto Industry In Advertising Spend

Volkswagen Group is World's Top Automotive Advertising Spender

  • Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the …

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Added by Ralph Paglia on December 17, 2016 at 11:30am — No Comments


Influencer
Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …

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Added by Larisa Bedgood on November 1, 2016 at 2:03pm — 1 Comment


Influencer
Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…

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Added by Larisa Bedgood on October 26, 2016 at 7:30am — 4 Comments


Influencer
Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

  

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…

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Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments


Influencer
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships.…

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Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments

Why ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.

An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…

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Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments

Why Lead Pools Dominate Lead Assignment

Assigning leads, a core responsibility of a sales manager.

Simply put however, it can be a hassle. Lead assignment requires a great deal of time and energy by knowing the who, what, where, why, and how, for every prospect that funnels into the dealership. This will always, because of human error, have…

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Added by Aubrey Hankins on July 12, 2016 at 8:30am — 1 Comment

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…

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Added by Ralph Paglia on April 17, 2015 at 9:30pm — 3 Comments

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

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Added by J.D. Rucker on March 10, 2015 at 2:29am — 1 Comment

Why Blue Horseshoe Loves Automark Solutions

In our travels looking at various vendors to recommend to our clients, we came across and started telling dealers about Automark Solutions. They do widgets. They do plugins.…

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Added by J.D. Rucker on July 6, 2014 at 9:40pm — 3 Comments

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

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Added by Tom Gorham on July 6, 2014 at 12:30pm — 30 Comments


Influencer
Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…

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Added by Tyson Madliger on June 17, 2014 at 1:56am — 2 Comments

Setup Dealership Websites For Facebook Users To Auto-Populate Lead Forms

Create Auto-Populating Lead Forms That Use Customer Facebook…

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Added by Ralph Paglia on May 3, 2014 at 3:30pm — 9 Comments

4 Reasons Why Required Fields are No Longer Required on Contact Forms

What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?

Actually, they're no longer necessary. In fact, they're a hindrance.…

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Added by J.D. Rucker on December 12, 2013 at 4:30am — No Comments


Influencer
Learn To Fail Profitably In Lead Generation



Is there such a thing as failing profitably? In the world of lead generation, this may sound like a very dangerous idea. After all, the only real measure for a company’s continued survival is its success in …

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Added by Bill Cosgrove on August 29, 2013 at 11:38am — No Comments


Influencer
Down The Road Advertising

My dealers receive between 180 - 200 leads per month from DTR. Do some math for yourself using you own results to project your ROI.



Leads X Closing Rate = Sales

Sales X Average Gross = Total Profit

Total Profit - $2000 DTR Monthly Subscription Fee = Net Profit

Net Profit / DTR fee = ROI



Even before getting your free appointment skills training days, you will make money on DTR. Now, what if your appointment ratio increases from these training days on ALL of… Continue

Added by Doug Blankenship on August 26, 2013 at 12:32pm — No Comments

It's All About Conversion. The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

It's All About Conversion.

The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

 

 

overview.

Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…

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Added by David Farmer on August 9, 2013 at 12:48pm — No Comments

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