ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?
Actually, they're no longer necessary. In fact, they're a hindrance.…Continue
Added by J.D. Rucker on December 12, 2013 at 4:30am — No Comments
Is there such a thing as failing profitably? In the world of lead generation, this may sound like a very dangerous idea. After all, the only real measure for a company’s continued survival is its success in …
Added by Bill Cosgrove on August 29, 2013 at 11:38am — No Comments
Added by Doug Blankenship on August 26, 2013 at 12:32pm — No Comments
It's All About Conversion.
The Importance of Identifying the Anonymous Web Visitor at the ZMOT.
Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…Continue
Added by David Farmer on August 9, 2013 at 12:48pm — No Comments
Something that both concerns and frustrates me is the internet secret shopper program.
It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may…Continue
I was speaking with an Internet Sales Manager a few days ago and we were discussing the budget she managed for purchasing leads from the…Continue
Those in social media marketing as a profession realize that there are certain unknowns when it comes to the new web. We know that people are on social media. We know that they don’t want direct marketing. We also know they’d…
Added by Louie Baur on February 14, 2013 at 9:00am — No Comments
Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.
The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…Continue
Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments
Added by Paul Potratz on July 17, 2012 at 2:33pm — No Comments
Added by Jason Mickelson on April 3, 2012 at 9:30pm — No Comments
CarChat24 will provide hosted Free Advanced Auto Dealer Chat Software for (“All Car Dealer’s NEW or Used”) after final Beta testing. Expected release in late January to early February. Hosted Advanced Chat software designed for Car Dealers FREE!
Anyone interested in this always free version should go to the appropriate URL below to register. Once we launch we will send a link to all the…Continue
I'm curious to here some feedback on the GM Lead Management Tool (GMLMT). I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.
Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed? Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…Continue
Added by Ralph Paglia on May 16, 2011 at 11:30am — No Comments
I taught at Brian Pasch's bootcamp, and I didn't get to everything in my class because of time, of course. However, besides ALWAYS having calls to action (more on that later), I have…Continue
If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!
At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are…
Added by Andy Fedo on December 21, 2010 at 7:00am — No Comments
How Your Dealership Can Start Using QR Codes to Drive Traffic
There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…Continue
Added by Paul Potratz on November 17, 2010 at 11:16am — No Comments
Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…
Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments
I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.
Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments