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All ADM Blog Posts Tagged 'Leads' (27)

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success


Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…


Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships.…


Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments

Why ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.

An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…


Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments

Why Lead Pools Dominate Lead Assignment

Assigning leads, a core responsibility of a sales manager.

Simply put however, it can be a hassle. Lead assignment requires a great deal of time and energy by knowing the who, what, where, why, and how, for every prospect that funnels into the dealership. This will always, because of human error, have…


Added by Aubrey Hankins on July 12, 2016 at 8:30am — 1 Comment

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Ten Tips for Lead Generation Landing Pages


Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…


Added by Ralph Paglia on April 17, 2015 at 9:30pm — 4 Comments

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…


Added by J.D. Rucker on March 10, 2015 at 2:29am — 1 Comment

Why Blue Horseshoe Loves Automark Solutions

In our travels looking at various vendors to recommend to our clients, we came across and started telling dealers about Automark Solutions. They do widgets. They do plugins.…


Added by J.D. Rucker on July 6, 2014 at 9:40pm — 5 Comments

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…


Added by Tom Gorham on July 6, 2014 at 12:30pm — 33 Comments

Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…


Added by Tyson Madliger on June 17, 2014 at 1:56am — 3 Comments

Setup Dealership Websites For Facebook Users To Auto-Populate Lead Forms

Create Auto-Populating Lead Forms That Use Customer Facebook…


Added by Ralph Paglia on May 3, 2014 at 3:30pm — 10 Comments

4 Reasons Why Required Fields are No Longer Required on Contact Forms

What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?

Actually, they're no longer necessary. In fact, they're a hindrance.…


Added by J.D. Rucker on December 12, 2013 at 4:30am — No Comments

Learn To Fail Profitably In Lead Generation

Is there such a thing as failing profitably? In the world of lead generation, this may sound like a very dangerous idea. After all, the only real measure for a company’s continued survival is its success in …


Added by Bill Cosgrove on August 29, 2013 at 11:38am — No Comments

Down The Road Advertising

My dealers receive between 180 - 200 leads per month from DTR. Do some math for yourself using you own results to project your ROI.

Leads X Closing Rate = Sales

Sales X Average Gross = Total Profit

Total Profit - $2000 DTR Monthly Subscription Fee = Net Profit

Net Profit / DTR fee = ROI

Even before getting your free appointment skills training days, you will make money on DTR. Now, what if your appointment ratio increases from these training days on ALL of… Continue

Added by Doug Blankenship on August 26, 2013 at 12:32pm — No Comments

It's All About Conversion. The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

It's All About Conversion.

The Importance of Identifying the Anonymous Web Visitor at the ZMOT.




Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…


Added by David Farmer on August 9, 2013 at 12:48pm — No Comments

What's The Point?

Something that both concerns and frustrates me is the internet secret shopper program.

It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may…


Added by Stephen Favill on May 23, 2013 at 5:31pm — 5 Comments

Should Managed Chat Be Part of a Lead Acquisition Budget?

Lead Acquisition Budget: Are Managed Chat Service Providers A Lead Source?


I was speaking with an Internet Sales Manager a few days ago and we were discussing the budget she managed for purchasing leads from the…


Added by Ralph Paglia on April 4, 2013 at 2:00am — 17 Comments

The Game-Changing Google Program Auto Dealers Can’t Afford to Ignore

Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.

The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…


Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments

CarChat24 announces FREE AUTO DEALER CHAT SOFTWARE with their ‘always free’ version!

CarChat24 will provide hosted Free Advanced Auto Dealer Chat Software for (“All Car Dealer’s NEW or Used”) after final Beta testing. Expected release in late January to early February. Hosted Advanced Chat software designed for Car Dealers FREE!


Anyone interested in this always free version should go to the appropriate URL below to register. Once we launch we will send a link to all the…


Added by Shereef on December 7, 2011 at 10:30pm — 10 Comments

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