Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Service department revenue continues to increase in importance for dealerships. With lower margins, service revenue is the bread and butter for many dealerships.…Continue
Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments
Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.
This method can also be combined with email and other digital channels to send similar messages across multiple channels,…Continue
Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments
Oct 30, 2015…Continue
Added by Ralph Paglia on October 29, 2015 at 5:00pm — No Comments
Added by Joey Little on July 30, 2015 at 8:49am — No Comments
Added by David Lytle on November 20, 2014 at 9:13am — No Comments
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Written By: Joe Basil
We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…Continue
Added by Garry House on April 9, 2013 at 8:00am — No Comments
Written By: Garry House
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for…Continue
Written By: Debbie Hemley
Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.Continue
Added by Garry House on April 2, 2013 at 8:00am — No Comments
If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.
A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…Continue
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the…Continue
As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model. This has been a selling tactic that has been used for many years. Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.
Added by David Metter on June 12, 2012 at 10:23am — No Comments
How come everybody isn't using Google Voice?
Here are 15 reasons why you should be, if you're not already…
This may sound like a commercial, but I am just a fan and user trying to pass on the idea.
Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic…Continue
Added by Ralph Paglia on May 1, 2012 at 11:30am — No Comments
Added by Jason Mickelson on April 3, 2012 at 9:30pm — No Comments
My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…Continue
Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments
Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments
I'm curious to here some feedback on the GM Lead Management Tool (GMLMT). I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.
Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed? Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…Continue
If you’re an automotive dealer, purchasing car leads is more than likely a part of your marketing strategy, as it should be. After all, not all customers will land in your lap; some of them you have to go out, look for, and capture. Automotive lead generation has always been a part of the automotive business in some form or another, and as time has passed, it has become a more substantial part of the business.
Despite the fact that…Continue
Added by Katie Colihan on April 20, 2010 at 12:30pm — No Comments