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All ADM Blog Posts Tagged 'Lead' (101)

Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook…

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Added by Ralph Paglia on September 13, 2014 at 6:28am — 1 Comment

From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

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Added by Garry House on April 16, 2013 at 7:23am — No Comments

From the NCM Institute: How to Convert Auto Dealership Objectives and Goals into Results Written By: Joe Basil

Written By: Joe Basil

We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…

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Added by Garry House on April 9, 2013 at 8:00am — No Comments

From the NCM Institute: It's Time to Raise the Bar for Automotive Internet Closing Ratios Written By: Garry House

Written By: Garry House

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for…

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Added by Garry House on April 4, 2013 at 2:40pm — 2 Comments

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…

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Added by Garry House on April 2, 2013 at 8:00am — No Comments

From the NCM Institute Blog: Auto Dealership F&I Sets the Stage for a Successful 2013 by Rebecca Chernek

If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.

A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…

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Added by Garry House on February 1, 2013 at 12:50pm — 1 Comment

From the NCM Institute Blog: It's Time to Raise the Bar for Automotive Internet Closing Ratios

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the…

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Added by Garry House on December 14, 2012 at 8:00am — 2 Comments

Stair Step Programs; What’s Your Plan of Execution?

 

As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model.  This has been a selling tactic that has been used for many years.  Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.  

If you…

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Added by David Metter on June 12, 2012 at 10:23am — No Comments

15 Reasons You Should Use Google Voice

How come everybody isn't using Google Voice?

Here are 15 reasons why you should be, if you're not already…

This may sound like a commercial, but I am just a fan and user trying to pass on the idea.

  • It's FREE with a GMail account.
  • You can get a new phone number or …
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Added by Adam Ross on May 16, 2012 at 1:00pm — 3 Comments

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic…

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Added by Ralph Paglia on May 1, 2012 at 11:30am — No Comments

Join Other Progressive Internet Managers, GMs and Dealer Principals Next Tuesday!

My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…

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Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments

Automate Your Inventory Posting to Craigslist with Infinite Prospects

 …



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Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments

GM Lead Management Tool - What's your opinion?

I'm curious to here some feedback on the GM Lead Management Tool (GMLMT).  I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.

 

Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed?  Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…

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Added by Tom Drommond on September 30, 2011 at 6:41am — 5 Comments

Out with the Old And In With the New – Dealer Chat Replaces Traditional Automotive Lead Generation Techniques

If you’re an automotive dealer, purchasing car leads is more than likely a part of your marketing strategy, as it should be. After all, not all customers will land in your lap; some of them you have to go out, look for, and capture. Automotive lead generation has always been a part of the automotive business in some form or another, and as time has passed, it has become a more substantial part of the business.



Despite the fact that…

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Added by Katie Colihan on April 20, 2010 at 12:30pm — No Comments

AdAgencyOnline.Net Promotes Online Transactions For Automotive Advertising Agencies With WideStorm

AdAgencyOnline.Net is an automotive advertising social networking portal that reviews cutting edge automotive advertising applications. Their solutions of choice are those that integrate proven selling systems in brick and mortar auto dealerships with new processes being implemented on auto dealership’s websites to sell more vehicles. Philip Zelinger is the President of the national network of independent affiliated automotive… Continue

Added by Philip Zelinger on December 16, 2009 at 10:08am — 11 Comments

AdAgencyOnline.Net Directs Automotive Advertising Agencies To Social Networking vs. Conventional Media

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net , instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels. Philip announced his organization’s decision to downsize their highly profitable radio, T.V. and print production… Continue

Added by Philip Zelinger on November 30, 2009 at 11:22am — 7 Comments

AdAgencyOnline.Net Reviews IntelliTerms, Inc. For Automotive Advertising Agencies On Blog Talk Radio

Automotive advertising agencies are challenged to keep up with the explosion of new Internet based automotive advertising applications designed to maximize their R.O.I. for their digital marketing campaigns. AdAgencyOnline.Net was formed as an automotive advertising social networking site to platform and review new automotive advertising vendors and the many applications that profess to help automotive advertising agencies do more… Continue

Added by Philip Zelinger on November 18, 2009 at 7:04am — No Comments

5 Take Aways from Digital Dealer 7

1) Keep it simple

It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most recent sessions. Stay focused. Remember to Crawl, Walk, Run (thanks VJ). Stop Chasing Shiny Objects (thank you Mr. Stauning) get the basics under control first. Don’t go it alone. Remember your team mates within your… Continue

Added by Chris Fousek on November 8, 2009 at 10:20am — 3 Comments

AdAgencyOnline.Net Reviews “Hire The Winners” For Automotive Advertising Agencies

In today’s shrinking auto industry auto dealers are being forced to reduce staff to keep expenses in synch with reduced sales and profits. AdAgencyOnline.Net is an automotive advertising resource/networking portal that reviews cutting edge automotive advertising applications for consideration by their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors. Philip Zelinger, the President of Ad Agency… Continue

Added by Philip Zelinger on November 6, 2009 at 9:58am — No Comments

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