Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments
Added by Kip Miles on November 3, 2017 at 6:30am — No Comments
Added by Josh Blick on September 22, 2017 at 6:30am — No Comments
Added by Steve White on August 31, 2017 at 7:00am — No Comments
For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand and if you discover problems, you still have two days to get them cleaned up.
A trial close starts with closing every Repair Order (RO) that can possibly be closed. Since many dealerships…
Added by Josh Blick on June 16, 2017 at 6:54am — No Comments
If you're in auto sales, the term "TGIF" - Thank God It's Friday! - probably has little meaning to you. In this industry, Fridays are spent gearing up for the weekend. Speaking of which, do you know what your weekend is looking like?
To answer this all-important question, it's a good idea for General Sales Managers to sit down on Friday morning and review a…Continue
Added by Josh Blick on June 2, 2017 at 6:30am — No Comments
If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance sheet during the last week.
Ultimately it's the…Continue
Added by Josh Blick on May 18, 2017 at 6:47am — No Comments
In auto dealerships when managers hear the question "How's your week going?" they know it's not always a personal question. Someone--usually the General Manager--wants to know whether they're on track to hit goals.
The most reliable source to find out how it's going is to drill down into Key Performance Indicators (KPIs). We all know the usual; gross profit,…Continue
Added by Josh Blick on May 3, 2017 at 6:54am — No Comments
As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time.
In the automotive industry, a similar shift is happening. Industry disrupters are taking the whole purchasing process online, forcing major automotive…Continue
Added by Mike Gorun on May 2, 2017 at 6:56am — No Comments
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has sold this month, how many customer-pay ROs you've…Continue
Added by Josh Blick on April 3, 2017 at 5:52am — No Comments
I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right players in your lineup. If you possess the mentality that there is…Continue
Added by David Metter on May 10, 2016 at 1:14pm — No Comments
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
Marketing today mandates an…Continue
I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We…Continue
|by Dana Fornasar, Senior Product Marketing Manager|
There’s been some buzz recently regarding…Continue
|by Dave Hollander, Cobalt Online Marketing Manager|
"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…
|by Rob Campbell, Performance Improvement Consultant|
I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …Continue
Added by CDK Global on September 3, 2014 at 12:25pm — No Comments
|by Sara Towner, Account Advocate|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our…Continue
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…Continue
Added by CDK Global on August 14, 2014 at 11:30am — No Comments
|by Katy Scheck, Director of Interactive Marketing/Marcom|
I’m a typical Seattleite when it comes to baseball— a rainy…Continue
Added by CDK Global on August 5, 2014 at 11:03am — No Comments
"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion of the cycle right now and more people are asking again, "How can I…Continue
Added by J.D. Rucker on November 11, 2013 at 10:30am — No Comments