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All ADM Blog Posts Tagged 'KPI' (13)

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.



Added by David Metter on July 16, 2015 at 5:30am — 6 Comments

A Vendor's Top Priority Should be Helping to Sell More Cars

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry.…


Added by Tyson Madliger on February 25, 2015 at 5:30pm — 2 Comments

How Bots Are Impacting Your Dealership's Digital Advertising

Dana Fornasar, Cobalt Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

There’s been some buzz recently regarding…


Added by CDK Global on September 9, 2014 at 9:39am — 1 Comment

An Announcement from Ron Burgundy About Car Dealerships

Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Cobalt Online Marketing Manager

"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…


Added by CDK Global on September 4, 2014 at 1:00pm — 2 Comments

Take the Fantasy out of Measuring Your Advertising ROI

Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …


Added by CDK Global on September 3, 2014 at 12:25pm — No Comments

What the Buzz is KPI?

Sara Towner, Cobalt Account Advocate
by Sara Towner, Account Advocate

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our…


Added by CDK Global on September 2, 2014 at 2:30pm — 2 Comments

What the Buzz is Closed Loop Analysis?

Closed Loop Analysis

Dave Hollander, Cobalt Online Marketing Manager

by Dave Hollander, Senior Marketing & Communications Manager

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…


Added by CDK Global on August 14, 2014 at 11:30am — 1 Comment

Nacho Typical Marketing Approach

Katy Scheck, Director of Interactive Marketing/Marcom
by Katy Scheck, Director of Interactive Marketing/Marcom

I’m a typical Seattleite when it comes to baseball— a rainy…


Added by CDK Global on August 5, 2014 at 11:03am — No Comments

Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion…


Added by J.D. Rucker on November 11, 2013 at 10:30am — No Comments

Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…


Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments

If you ain't trackin' you ain't tryin'

How much do you know about how much you know.

Many dealers desire the knowledge to be better, improve their practices, and generate more business. It would seems that much like the bad credit customer who has all the DESIRE to purchase just lacking the ability, dealers have all…


Added by Mike Watson on January 24, 2013 at 1:00pm — 5 Comments

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:

- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator

Why is shopping engagement important?…


Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

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