An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had… Continue
Added by Richard Holland on June 13, 2013 at 4:56am —
Written By: Joe Basil
We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other… Continue
Added by Garry House on April 9, 2013 at 8:00am —
Added by Joe Schwartz on January 16, 2013 at 5:00pm —
As with all things in life, there are better ways and worse ways to engage in video marketing. It's an extremely powerful all-around tool: he equipment is now cheap enough for most dealers to afford, YouTube provides a common space for uploading and sharing videos, and you can potentially reach millions of people with a hit video.…
Added by Joe Schwartz on January 14, 2013 at 6:00am —
There are only four factors that impact the ROI on social media marketing. I use a term called the Social Velocity Equation and it’s pretty simple... It goes like this:
"Social Velocity is a function of [A] the…
Added by Joe Schwartz on December 27, 2012 at 1:30pm —
There are only four essential items needed to exist as an online entity, similar to the four basic food groups. Have you learned how to operate with a lean budget or are you taking a bite out of everything?
Joe Webb of DealerKnows Consulting will tell you what must be on the plate of your advertising budget to keep mouths fed at your dealership, as well as what digital junk food offerings may have you clutching…
Added by J.D. Rucker on September 1, 2012 at 9:16pm —
I would like to express my deepest sympathies to Joe Russo's family, friends and colleagues... It seems like just last week when we were all together cruising Lake Las Vegas. This is a tragic and sad loss to all who knew and loved Joe. In addition to his family and friends, Joe Russo will be missed by many people in the…
Added by Ralph Paglia on November 14, 2011 at 7:30pm —
In 1982 I had the biggest blessing ever in the car business. "Bruce" hired me as a sales person. Bruce was the GM of a small Ford store in NJ and I was still finding my way around the business. All I knew for sure was that I wanted to be a sales manager. At that time, I couldn't tell a good one from a bad one but I still wanted to be one. …
Added by John Fuhrman on September 2, 2011 at 12:42pm —
Isn't life funny? Things happen all around us. Sometimes you pay attention and somethings should be ignored. But, as the old saying goes, life isn't about what happens to us, it's about what we do when something happens. As a member of this planet for over 55 years, I've come to the conclusion that there are just 3 choices to everything in life. While some of you may think I'm over simplifying, take a few minutes to finish this article and see what I mean.
To keep things… Continue
Added by John Fuhrman on September 2, 2011 at 12:37pm —
Let's be honest, placing ads for hiring sales people is the least fun thing to do in the business. You have to design it, place it and then wait. And, since your primary role is to sell, service, and deliver vehicles, your creativity just isn't into this. You never know when an interview will show… Continue
Added by John Fuhrman on September 2, 2011 at 12:29pm —
After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or… Continue
Added by Tim Jennings on June 29, 2010 at 5:00pm —
In today’s shrinking auto industry auto dealers are being forced to reduce staff to keep expenses in synch with reduced sales and profits. AdAgencyOnline.Net
is an automotive advertising resource/networking portal that reviews cutting edge automotive advertising applications for consideration by their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors. Philip Zelinger, the President of Ad Agency… Continue
Added by Philip Zelinger on November 6, 2009 at 9:58am —
Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system.
The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.
In order to attract… Continue
Added by Philip Zelinger on October 21, 2009 at 9:44am —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time”
featured on AdAgencyOnline.Net
, announced today that he will be interviewing Cliff Banks, the recently announced Vice President and Editorial Director for Dealer Communications, on this week’s Automotive Advertising… Continue
Added by Philip Zelinger on October 19, 2009 at 12:00pm —
announced today that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time
- will be reviewing Kelley Blue Book, (KBB), on their “Automotive Advertising Experts” show on Friday 10/16/2009 between 12:00 Noon EST and 12:30 PM EST. The free… Continue
Added by Philip Zelinger on October 15, 2009 at 1:47pm —
The auto industry is consolidating and many auto dealers are looking at their Real Estate from a different perspective. Automotive advertising agencies
that used to focus on building traffic and simply selling cars are now focused on helping auto dealers reduce expenses and access their assets to survive in today's troubled economy. The independent affiliated automotive advertising agencies of Ad Agency Online, L.L.C. are uniquely… Continue
Added by Philip Zelinger on August 14, 2009 at 8:26am —
As you may know, I do my best to keep car sales fun. After drowning myself in the mind-numbing Cash for Clunkers docudramament, I need a break.
I would like to hear about your first car -
What was it?
Would you still like to have it?
What happened to it?
Are you willing to share a (clean) story about your time with your first vehicle?
I will share my story - my first car was a 1969 Chevy Camaro Z28 - silver - 100% original. It was my grandfather's pride… Continue
Added by Joe Webb on July 28, 2009 at 12:20pm —
I was thumbing through my Sunday morning Chicago Tribune (yes, I still get the paper - don't know why as I read it online before ever cracking open the usually-soggy paper) and came across an article about the uptick in automotive sales. It mentioned that a rebound was occurring. I found the article refreshing. No, not because I was enlightened with new information, but that there was ANY positive news about car sales. Media rarely reports any positive messages regarding our industry. We've… Continue
Added by Joe Webb on July 17, 2009 at 7:27am —
AdAgencyOnline.Net reviews cutting edge automotive advertising applications for their affiliated automotive advertising agencies, auto dealer / vendor clients and site visitors.
According to Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station featured on AdAgencyOnline.Net -… Continue
Added by Philip Zelinger on July 16, 2009 at 7:37am —
AdAgencyOnline.Net is a free automotive advertising resource / networking portal that evaluates cutting edge automotive advertising applications for their affiliated automotive advertising agencies and auto dealer/vendor clients.
The site also has a growing number of visitors surfing the web for the latest and greatest online automotive advertising solutions. Philip Zelinger,… Continue
Added by Philip Zelinger on July 13, 2009 at 11:32am —