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CAN THE LINCOLN FRANCHISE SURVIVE?

uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…

So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?

Isn't it…

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM…

I want to thank Jim Ziegler in Retail Front for bringing this to our dealers attention.

It's the flash of new-car red in a showroom window that catches your eye.…

TrueCar Not True Friend of Dealers

by Jim Ziegler in Retail Front

I’m…

Veteran auto consultant to help dealer attendees discover how great leaders and great organizations achieve measurably better results

SALT LAKE CITY, UT – July 23, 2012 – DrivingSales today announced that leadership and management trainer, Jim Dance, is to be among the keynote speakers at the fourth annual DrivingSales Executive Summit (DSES),…

Jim Ziegler Selected For Opening Conference Keynote at AutoCon 2012

First Class Educators is excited to announce that Jim Ziegler has been selected as the opening night Keynote Speaker at the 2012 AutoCon Conference and Expo.

Jim will kick off this groundbreaking automotive conference at 5pm on…


 
After you upload all your vehicle images to classified sites do you have room left over for more images? Don't waste them, they are a perfect opportunity to build your brand and promote your services.




Location, location, location! Where have you heard that before? When it comes to the location of your message, whether it's in the form of text, visual graphics or video, digital location is equally as important as a dealership's physical location.




Digital…

Some people in the car business haven’t seen this year’s Academy Award Winner for Best Movie--The Artist. 

As the car business comes back we have to do more with less.  As priorities go watching a silent movie--no matter how acclaimed--isn’t necessarily high on the list. 

Recently though I found the time on an 8-hour transatlantic flight.  As I watched, the parallels between Hollywood in the late 1920’s and the automotive industry in the late 2000’s were remarkable.  The light…

(This was a response to a TrueCar Discussion post that I felt worth showing here)

@Jason M...that statement really exemplifies the tremendous misinformation on this entire subject, and a lack of understanding of regulatory issues.  Case in point...



When I was heading up a confidential entrepreneurial project for Ford Motor Company over 10 years ago, there was no state license or regulation that was directly applicable to that business model in all the states we were…

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" …

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.

 …

Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers

Atlanta, GA:  After 14 years as a featured auto industry national columnist, Jim Ziegler is taking his widely read articles to new and…

AutoMax is also AutoMaxHire We not only are the permier group that has hired and trained over 86,000 salespeople nation wide. We are now hiring for all auto positions with in any dealership in the country.

See us at www.automaxrecruiting.com and www.automaxhire.com  800-878-5090 ext # 2

After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or…