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I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…Continue
After watching an amazing video that a client had prepared for their business, I asked how she was going to promote it. She said she already had it set to get blasted out to all of the social networks and posted on all of the video sites. I buried my head in my hands.
There's a big difference between automated…Continue
Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become…Continue