Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Reputation Management is NOT About Getting Good Reviews
There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is…
ContinueAdded by J.D. Rucker on October 12, 2013 at 6:30pm — 10 Comments
Are You Asking the Right Questions About Your Message?
I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of…
ContinueAdded by J.D. Rucker on November 10, 2012 at 3:00pm — 3 Comments
The Ability to Post Content Easily on Your Website is a Must for 2013
Content marketing is internet marketing. It has been for a while (which I'll discuss below) but in 2013 content management will emerge to become the "must have" component of automotive digital marketing strategy.
It was during a…
Added by J.D. Rucker on October 30, 2012 at 10:00am — 5 Comments
Using Your Website As Your Content Hub
There has been a continued push for corporate and even local business blogging since marketers started discovering the potential benefits several years ago. We're often told that a blog is where you put your content that doesn't necessarily sell your product, and that an offsite-blog is the way to go. In today's content marketing world, both ideas are wrong.
The one constant in internet marketing (and everything else…
Added by J.D. Rucker on October 28, 2012 at 3:00pm — 7 Comments
The Most Abused Statistic in Automotive Internet Marketing
There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.
It's for this…
ContinueAdded by J.D. Rucker on October 15, 2012 at 5:30pm — 12 Comments
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